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This guide shows you how to set up parameters for recommended events and
custom events on your website so you can collect more information from your
events. For information about how to add item-scoped parameters, see
Measure ecommerce.
Audience
You want to collect more information about your users' activity through the
events you've already set up.
You use either the Google tag (gtag.js) or Google Tag Manager on your website.
If you want to set up event parameters for a mobile app, see Log events.
See your events in Analytics
You can see your events and their parameters using the Realtime and
DebugView reports. Note that the DebugView report requires some
additional configuration before you can use the report. These two reports show
you the events users trigger on your website as the events are triggered.
Some parameters automatically populate prebuilt dimensions and metrics in
Google Analytics. For example, the parameters on the automatically collected
and enhanced measurement events, as well as the required and optional parameters
you send with the recommended events, populate pre-built dimensions and metrics.
Other parameters require you to create custom dimensions and metrics to
see the parameter values in Google Analytics. Whenever you create a custom
parameter, you need to create a corresponding custom dimension or metric so you
can see that data.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-10-09 UTC."],[[["This guide explains how to configure parameters for recommended and custom events on your website using gtag.js or Google Tag Manager to gather richer data."],["You can monitor events and their parameters in real-time using the *Realtime* and *DebugView* reports within Google Analytics."],["While some event parameters automatically populate pre-built dimensions and metrics, others require creating custom dimensions and metrics to analyze their values."],["For mobile app event parameter setup, refer to the Firebase documentation on logging events."],["To gain insights from custom event parameters, create corresponding custom dimensions and metrics in Google Analytics."]]],[]]
