The global site tag (gtag.js) is now the Google tag. Learn more

Add a tag to your website

The Google tag and Google Tag Manager provide different ways to set up and manage tags on a website. You're free to choose the option that best suits your needs since they're built using the same technology.

This article provides instructions on how to add each option to your site; however, you only need to add one of them. Choose from the following to see the information for the tag you want to add: