Integrate Liftoff Monetize with mediation

This guide shows you how to use the Google Mobile Ads SDK to load and display ads from Liftoff Monetize using mediation, covering both bidding and waterfall integrations. It covers how to add Liftoff Monetize to an ad unit's mediation configuration, and how to integrate the Vungle SDK and adapter into a Unity app.

Supported integrations and ad formats

Integration
Bidding
Waterfall
Formats
App Open 1, 2
Banner 1
Interstitial
Rewarded
Rewarded Interstitial 1

1 Bidding integration for this format is in open beta.

2 Waterfall integration for this format is in open beta.

Requirements

  • Latest Google Mobile Ads SDK
  • Unity 4 or higher
  • [For bidding]: To integrate all supported ad formats in bidding, use Google Mobile Ads mediation plugin for AppLovin 5.1.0 or higher (latest version recommended)
  • To deploy on Android
    • Android API level 21 or higher
  • To deploy on iOS
    • iOS deployment target of 12.0 or higher
  • A working Unity project configured with Google Mobile Ads SDK. See Get Started for details.
  • Complete the mediation Get started guide

Step 1: Set up configurations in Liftoff Monetize UI

Sign up or log in to your Liftoff Monetize account.

Add your app to the Liftoff Monetize dashboard by clicking the Add Application button.

Fill out the form, entering all the necessary details.

Android

iOS

Once your app is created, select your app from the Liftoff Monetize Applications dashboard.

Android

iOS

Take note of the App ID.

Android

iOS

Add new placements

To create a new placement to be used with AdMob mediation, navigate to the Liftoff Monetize Placements dashboard, click the Add Placement button and select your app from the drop-down list.

Details for adding new placements are included below:

App Open

Select Interstitial and enter a Placement Name. Then, select Yes for Skippable and fill out the rest of the form. [Bidding only] Under Monetization, toggle the In-App Bidding switch to Enabled. Click the Continue button at the bottom of the page to create the placement.

Select Banner, enter a Placement Name and fill out the rest of the form. [Bidding only] Under Monetization, toggle the In-App Bidding switch to Enabled. Click the Continue button at the bottom of the page to create the placement.

300x250 Banner

Select MREC, enter a Placement Name and fill out the rest of the form. [Bidding only] Under Monetization, toggle the In-App Bidding switch to Enabled. Click the Continue button at the bottom of the page to create the placement.

Interstitial

Select Interstitial, enter a Placement Name, and fill out the rest of the form. [Bidding only] Under Monetization, toggle the In-App Bidding switch to Enabled. Click the Continue button at the bottom of the page to create the placement.

Rewarded

Select Rewarded, enter a Placement Name and fill out the rest of the form. [Bidding only] Under Monetization, toggle the In-App Bidding switch to Enabled. Click the Continue button at the bottom of the page to create the placement.

Rewarded Interstitial

Select Rewarded. Enter a Placement Name, enable Skippable and fill out the rest of the form. [Bidding only] Under Monetization, toggle the In-App Bidding switch to Enabled. Click the Continue button at the bottom of the page to create the placement.

Native

Select Native, enter a Placement Name and fill out the rest of the form. [Bidding only] Under Monetization, toggle the In-App Bidding switch to Enabled. Click the Continue button at the bottom of the page to create the placement.

Take note of the Reference ID and click Sounds Good.

App Open

300x250 Banner

Interstitial

Rewarded

Rewarded Interstitial

Native

Locate your Reporting API Key

Bidding

This step isn't required for bidding integrations.

Waterfall

In addition to the App ID and the Reference ID, you'll also need your Liftoff Monetize Reporting API Key to set up your AdMob ad unit ID. Navigate to the Liftoff Monetize Reports dashboard and click the Reporting API Key button to view your Reporting API Key.

Turn on test mode

To enable test ads, go to your Liftoff Monetize dashboard and navigate to Applications.

Select your app for which you would like to enable test ads under the Placement Reference ID section of your app. Test ads can be enabled by selecting Test Mode to Show test ads only under the Status section.

Android

iOS

Step 2: Set up Liftoff Monetize demand in AdMob UI

Configure mediation settings for your ad unit

Android

For instructions, see step 2 in the guide for Android.

iOS

For instructions, see step 2 in the guide for iOS.

Add Liftoff to GDPR and US state regulations ad partners list

Follow the steps in GDPR settings and US state regulations settings to add Liftoff to the GDPR and US state regulations ad partners list in the AdMob UI.

Step 3: Import the Vungle SDK and Liftoff Monetize adapter

Download the latest version of Google Mobile Ads mediation plugin for Liftoff Monetize from the download link in the Changelog and extract the GoogleMobileAdsVungleMediation.unitypackage from the zip file.

In your Unity project editor, select Assets > Import Package > Custom Package and find the GoogleMobileAdsVungleMediation.unitypackage file you downloaded. Make sure all the files are selected and click Import.

Then, select Assets > Play Services Resolver > Android Resolver > Force Resolve. The Unity Play Services Resolver library will perform dependency resolution from scratch and copy the declared dependencies into the Assets/Plugins/Android directory of your Unity app.

Step 4: Implement privacy settings on Liftoff Monetize SDK

Under the Google EU User Consent Policy, you must ensure that certain disclosures are given to, and consents obtained from, users in the European Economic Area (EEA) regarding the use of device identifiers and personal data. This policy reflects the requirements of the EU ePrivacy Directive and the General Data Protection Regulation (GDPR). When seeking consent, you must identify each ad network in your mediation chain that may collect, receive, or use personal data and provide information about each network's use. Google currently is unable to pass the user's consent choice to such networks automatically.

The Google Mobile Ads mediation plugin for Liftoff Monetize includes methods to pass consent information to the Vungle SDK. The following sample code shows how to pass consent information to the Vungle SDK. If you choose to call this method, it is recommended that you do so prior to requesting ads through the Google Mobile Ads SDK.

using GoogleMobileAds.Mediation.LiftoffMonetize.Api;
// ...

LiftoffMonetize.SetGDPRStatus(true, "v1.0.0");
#if UNITY_IPHONE
LiftoffMonetize.SetGDPRMessageVersion("v1.0.0");
#endif

See GDPR recommended implementation instructions for Android and iOS for more details and the values that can be provided in the method.

US state privacy laws

U.S. states privacy laws require giving users the right to opt out of the "sale" of their "personal information" (as the law defines those terms), with the opt-out offered via a prominent "Do Not Sell My Personal Information" link on the "selling" party's homepage. The U.S. states privacy laws compliance guide offers the ability to enable restricted data processing for Google ad serving, but Google is unable to apply this setting to each ad network in your mediation chain. Therefore, you must identify each ad network in your mediation chain that may participate in the sale of personal information and follow guidance from each of those networks to ensure compliance.

The Google Mobile Ads mediation plugin for Liftoff Monetize includes methods to pass consent information to the Vungle SDK. The following sample code shows how to pass consent information to the Vungle SDK. If you choose to call this method, it is recommended that you do so prior to requesting ads through the Google Mobile Ads SDK.

using GoogleMobileAds.Mediation.LiftoffMonetize.Api;
// ...

LiftoffMonetize.SetCCPAStatus(true);

See CCPA recommended implementation instructions for Android and iOS for more details and the values that can be provided in the method.

Step 5: Add required code

Android

No additional code is required Liftoff Monetize integration.

iOS

SKAdNetwork integration

Follow Liftoff Monetize's documentation to add the SKAdNetwork identifiers to your project's Info.plist file.

Step 6: Test your implementation

Enable test ads

Make sure you register your test device for AdMob and enable test mode in Liftoff Monetize UI.

Verify test ads

To verify that you are receiving test ads from Liftoff Monetize, enable single ad source testing in ad inspector using the Liftoff Monetize (Bidding) and Liftoff Monetize (Waterfall) ad source(s).

Error codes

If the adapter fails to receive an ad from Liftoff Monetize, publishers can check the underlying error from the ad response using ResponseInfo under the following classes:

Android

Format Class name
App Open (Bidding) com.google.ads.mediation.vungle.VungleMediationAdapter
App Open (Waterfall) com.google.ads.mediation.vungle.VungleMediationAdapter
Banner (Bidding) com.google.ads.mediation.vungle.VungleMediationAdapter
Banner (Waterfall) com.vungle.mediation.VungleInterstitialAdapter
Interstitial (Bidding) com.google.ads.mediation.vungle.VungleMediationAdapter
Interstitial (Waterfall) com.vungle.mediation.VungleInterstitialAdapter
Rewarded (Bidding) com.google.ads.mediation.vungle.VungleMediationAdapter
Rewarded (Waterfall) com.vungle.mediation.VungleAdapter
Rewarded Interstitial (Bidding) com.google.ads.mediation.vungle.VungleMediationAdapter
Rewarded Interstitial (Waterfall) com.google.ads.mediation.vungle.VungleMediationAdapter

iOS

Format Class name
App Open (Bidding) GADMediationAdapterVungle
App Open (Waterfall) GADMediationAdapterVungle
Banner (Bidding) GADMediationAdapterVungle
Banner (Waterfall) GADMAdapterVungleInterstitial
Interstitial (Bidding) GADMediationAdapterVungle
Interstitial (Waterfall) GADMAdapterVungleInterstitial
Rewarded (Bidding) GADMediationAdapterVungle
Rewarded (Waterfall) GADMAdapterVungleRewardBasedVideoAd
Rewarded Interstitial (Bidding) GADMediationAdapterVungle
Rewarded Interstitial (Waterfall) GADMediationAdapterVungle

Here are the codes and accompanying messages thrown by the Liftoff Monetize adapter when an ad fails to load:

Android

Error code Reason
101 Invalid server parameters (e.g. app ID or placement ID).
102 The requested banner size does not map to a valid Liftoff Monetize ad size.
103 Liftoff Monetize requires an Activity context to request ads.
104 The Vungle SDK cannot load multiple ads for the same placement ID.
105 The Vungle SDK failed to initialize.
106 Vungle SDK returned a successful load callback, but Banners.getBanner() or Vungle.getNativeAd() returned null.
107 Vungle SDK is not ready to play the ad.
108 Vungle SDK returned invalid bidding token.

iOS

Error code Reason
101 Invalid server parameters (e.g. app ID or placement ID).
102 An ad is already loaded for this network configuration. Vungle SDK cannot load a second ad for the same placement ID.
103 The requested ad size does not match a Liftoff Monetize supported banner size.
104 Vungle SDK could not render the banner ad.
105 Vungle SDK only supports loading 1 banner ad at a time, regardless of placement ID.
106 Vungle SDK sent a callback saying the ad is not playable.
107 Vungle SDK is not ready to play the ad.

For errors that come from the Vungle SDK, refer to Error Codes: Vungle SDK for iOS and Android.

Liftoff Monetize Unity Mediation Plugin Changelog

Version 5.2.2

Version 5.2.1

Version 5.2.0

Version 5.1.1

Version 5.1.0

  • Fixed a NullPointerException that caused a build failure when exporting as an Android project.
  • Updated the privacy APIs:
    • Removed the UpdateConsentStatus() and UpdateCCPAStatus() methods.
    • Removed the VungleConsentStatus and VungleCCPAStatus enums.
    • Updated the SetGDPRStatus(bool) method to SetGDPRStatus(bool, String).
  • Removed the following methods from the LiftoffMonetizeMediationExtras class:
    • SetAllPlacements(String[])
    • SetSoundEnabled(bool)
  • Supports Liftoff Monetize Android adapter version 7.3.1.0.
  • Supports Liftoff Monetize iOS adapter version 7.3.1.0.
  • Built and tested with the Google Mobile Ads Unity Plugin version 9.1.0.

Version 5.0.0

Version 4.0.0

  • Rebranded Unity mediation plugin from Vungle to Liftoff Monetize.
  • Moved adapter content to GoogleMobileAds/Mediation/LiftoffMonetize/.
  • Refactored adapter namespace to use GoogleMobileAds.Mediation.LiftoffMonetize.
  • Added the following methods to the LiftoffMonetize class:
    • SetGDPRStatus(bool)
    • SetGDPRMessageVersion(String)
    • SetCCPAStatus(bool)
  • Supports Liftoff Monetize Android adapter version 6.12.1.1.
  • Supports Liftoff Monetize iOS adapter version 7.0.1.0.
  • Built and tested with the Google Mobile Ads Unity Plugin version 8.4.1.

Version 3.9.2

Version 3.9.1

Version 3.9.0

Version 3.8.2

Version 3.8.1

Version 3.8.0

Version 3.7.5

Version 3.7.4

Version 3.7.3

Version 3.7.2

Version 3.7.1

Version 3.7.0

Version 3.6.0

Version 3.5.1

Version 3.5.0

Version 3.4.1

Version 3.4.0

Version 3.3.1

Version 3.3.0

Version 3.2.0

Version 3.1.4

  • Supports Android adapter version 6.3.24.1.
  • Supports iOS adapter version 6.3.2.3.

Version 3.1.3

  • Supports Android adapter version 6.3.24.1.
  • Supports iOS adapter version 6.3.2.2.

Version 3.1.2

  • Updated the plugin to support the new open-beta Rewarded API.
  • Supports Android adapter version 6.3.24.1.
  • Supports iOS adapter version 6.3.2.1.

Version 3.1.1

  • Supports Android adapter version 6.3.24.0.
  • Supports iOS adapter version 6.3.2.0.
  • Updated Vungle.UpdateConsentStatus() method to make the consentMessageVersion parameter optional. The value of consentMessageVersion is now ignored for iOS.
  • Deprecated Vungle.GetCurrentConsentMessageVersion() for iOS.

Version 3.1.0

  • Supports Android adapter version 6.3.17.0.
  • Supports iOS adapter version 6.3.0.0.
  • Updated Vungle.UpdateConsentStatus() method to take an additional String parameter for the publiser-provided consent message version.
  • Added Vungle.GetCurrentConsentMessageVersion() method to get the publisher-provided consent message version.

Version 3.0.1

  • Supports Android adapter version 6.2.5.1.
  • Supports iOS adapter version 6.2.0.3.

Version 3.0.0

  • Supports Android adapter version 6.2.5.0.
  • Supports iOS adapter version 6.2.0.2.
  • Added the following methods:
    • Vungle.UpdateConsentStatus() method to set the consent status that will be recorded in the Vungle SDK.
    • Vungle.GetCurrentConsentStatus() method to get the user's current consent status.

Version 2.0.0

  • Supports Android adapter version 5.3.2.1.
  • Supports iOS adapter version 6.2.0.0.

Version 1.1.0

  • Supports Android adapter version 5.3.2.1.
  • Supports iOS adapter version 5.4.0.0.

Version 1.0.0

  • First release!
  • Supports Android adapter version 5.3.0.0.
  • Supports iOS adapter version 5.3.0.0.