Troubleshoot AdMob bidding

When integrating a bidding partner that requires their SDK, the following symptoms indicate an improper integration:

  • The Ads Activity report shows significantly fewer ad requests to that partner than you expect.
  • The a3p parameter in any request after the first ad request is missing.

Follow this checklist to make sure your setup is correct:

  • In the AdMob UI:

    • Confirm that you have followed the specific partner's integration guide to configure third-party bidding demand.

    • Confirm that you have an ad unit mapping for each creative format.

  • In your app code:

    • Make sure your ad unit IDs match those in the AdMob UI as they must match exactly.

    • Initialize the Google Mobile Ads SDK and verify that the adapter status is READY prior to loading an ad.

    • Use the latest version of the adapter and SDK binaries for the ad source you're trying to integrate with.

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