The Google Wallet API makes it easy for your customers to add loyalty cards to Google Wallet on their phones, which provides easy access at the right time. Loyalty cards let users redeem and use their points more efficiently through a given loyalty program.

Saving loyalty cards in Google Wallet also eliminates the clutter and enables faster access. To find the card, users simply need to open up the Google Wallet app, swipe up, and tap the one they want to use. By enabling loyalty cards to Google Wallet, users will never miss a chance to earn rewards, it grants immediate visibility to points and rewards directly on the mobile.

Get started with our hands on Codelab for Web and Android, or start by choosing the right integration for you. The right integration for you depends on your specific requirements and is mostly driven by how you wish to reach your customers.