Los comercios son responsables de cumplir con las políticas de anuncios de Shopping y fichas gratuitas. Google Shopping se reserva el derecho de aplicar estas políticas y de responder de forma adecuada si encuentra contenido o comportamiento que las infrinja.
Consulta el menú de navegación de la izquierda para ver guías que te ayudarán a comenzar a usar Content API for Shopping, y nuestra documentación de referencia para obtener detalles completos sobre todas las funciones disponibles.
Bibliotecas cliente
Recomendamos usar las bibliotecas cliente de la API de Google cuando implementes Content API for Shopping. Las bibliotecas cliente están disponibles para muchos lenguajes de programación populares y simplifican las tareas comunes de la API, como las siguientes:
Autoriza usuarios
Envía solicitudes
Cómo analizar respuestas
Las muestras de código de esta guía están en Python.
Para obtener una lista de las bibliotecas cliente y las muestras de código disponibles, consulta Muestras y bibliotecas.
Configuración inicial
En esta guía, se abordan los pasos básicos para comenzar a usar Content API y realizar tu primera llamada a la API:
[[["Fácil de comprender","easyToUnderstand","thumb-up"],["Resolvió mi problema","solvedMyProblem","thumb-up"],["Otro","otherUp","thumb-up"]],[["Falta la información que necesito","missingTheInformationINeed","thumb-down"],["Muy complicado o demasiados pasos","tooComplicatedTooManySteps","thumb-down"],["Desactualizado","outOfDate","thumb-down"],["Problema de traducción","translationIssue","thumb-down"],["Problema con las muestras o los códigos","samplesCodeIssue","thumb-down"],["Otro","otherDown","thumb-down"]],["Última actualización: 2025-08-13 (UTC)"],[[["\u003cp\u003eThe Merchant API is the new version of the Content API for Shopping and provides automated Google Merchant Center account management.\u003c/p\u003e\n"],["\u003cp\u003eUse the Merchant API to upload products, manage inventory, manage Merchant Center accounts, and link your inventory to Google Ads.\u003c/p\u003e\n"],["\u003cp\u003eMerchants are responsible for complying with Shopping ads and free listings policies.\u003c/p\u003e\n"],["\u003cp\u003eGoogle provides client libraries and code samples in various programming languages to simplify API integration.\u003c/p\u003e\n"],["\u003cp\u003eTo get started, set up your Merchant Center account, set up a client library, make an API call, and explore the Content API using provided guides.\u003c/p\u003e\n"]]],["The beta version of the Merchant API, the new Content API for Shopping, allows users to automate Google Merchant Center account management. Key actions include uploading products, managing inventory and accounts, and linking inventory to Google Ads. After uploading products, they can be promoted in Shopping campaigns. Merchants must adhere to Shopping ads and free listings policies. The API can be used with Google API client libraries, and the initial setup involves configuring the Merchant Center account, setting up a client library, making an API call and exploring the Content API.\n"],null,["# Get started\n\nYou can use the Content API for Shopping to automate\n[Google Merchant Center](//merchants.google.com/) account management.\n\nHere are some things you can do with the Content API for Shopping:\n\n- Upload products\n- Manage inventory\n- Manage Merchant Center accounts\n- Link your inventory to [Google Ads](//ads.google.com)\n\nAfter uploading products, you can take advantage of other\n[Google for Retail solutions](//google.com/retail/solutions/), like promoting\nyour products in\n[Shopping campaigns](//support.google.com/google-ads/answer/2454022).\n\nMerchants are responsible for complying with the [Shopping\nads](//support.google.com/merchants/answer/6149970) and [free\nlistings](//support.google.com/merchants/answer/9261529) policies. Google\nShopping reserves the right to enforce these policies and respond appropriately\nif we find content or behavior that violates these policies.\n\nSee the left navigation menu for guides to help you get started with the Content\nAPI for Shopping, and our [reference\ndocumentation](/shopping-content/reference/rest/v2.1) for full details on all\navailable features.\n\nClient libraries\n----------------\n\nWe recommend using the [Google API client libraries](/api-client-library) when\ndeploying the Content API for Shopping. The client libraries are available for\nmany popular programming languages and simplify common API tasks including the\nfollowing:\n\n- Authorizing users\n- Sending requests\n- Parsing responses\n\nCode samples in this guide are in Python.\n\nFor a list of available client libraries and code samples, see\n[Samples and Libraries](/shopping-content/guides/libraries).\n\nInitial setup\n-------------\n\nThis guide covers the basic steps to get started with the Content API and make\nyour first API call:\n\n- [Setting up your Merchant Center account](/shopping-content/guides/quickstart/setting-up-your-merchant-center-account)\n- [Setting up a client library](/shopping-content/guides/quickstart/setting-up-a-client-library)\n- [Making an API call](/shopping-content/guides/quickstart/making-an-api-call)\n- [Exploring the Content API](/shopping-content/guides/quickstart/exploring-the-content-api)"]]
