스마트 쇼핑 캠페인 (SSC) 및 무료 등록정보는 제공된 모든 국가에서 자동으로 게재됩니다. SCC가 아닌 쇼핑 광고 캠페인의 경우 Google Ads UI에서 타겟팅할 국가를 수동으로 선택해야 합니다.
타겟팅할 수 있는 추가 국가는 제품의 기본 판매 국가에 따라 다릅니다. 제품을 광고하고 등록할 수 있는 추가 국가를 알아보려면 여러 판매 국가에 제품 표시를 참고하세요.
광고 및 무료 등록정보는 productstatuses 객체 내 해당 대상 유형의 disapprovedCountries 목록에 포함된 국가에서 게재되지 않습니다.
추가 국가를 타겟팅하는 방법은 다음과 같습니다.
모든 제품
모든 제품에 대해 추가 국가에서 광고를 타겟팅하거나 무료 등록정보를 게재하려면 판매자 센터에서 피드 설정을 수정하면 됩니다.
새 피드와 기존 피드에 국가를 추가할 수 있습니다. 추가된 국가는 피드의 모든 제품에 적용됩니다.
전체 피드에 국가를 추가하더라도 products 리소스의 shoppingAdsExcludedCountries 속성을 제외하려는 국가로 채워 해당 국가의 쇼핑 광고에 일부 제품이 게재되지 않도록 할 수 있습니다. 글로벌 광고 캠페인을 운영하면 shoppingAdsExcludedCountries에서 개별 제품에 대한 광고가 표시되지 않습니다.
무료 등록정보에서 국가를 제외할 수는 없습니다.
다음은 독일을 기본 판매 국가로 타겟팅하고 스페인과 벨기에의 쇼핑 광고 캠페인에서 제외된 제품의 예입니다. 다음 제품이 스페인과 벨기에를 타겟팅하는 피드에 포함되어 있더라도 스페인 또는 벨기에의 쇼핑 광고에는 표시되지 않습니다.
[[["이해하기 쉬움","easyToUnderstand","thumb-up"],["문제가 해결됨","solvedMyProblem","thumb-up"],["기타","otherUp","thumb-up"]],[["필요한 정보가 없음","missingTheInformationINeed","thumb-down"],["너무 복잡함/단계 수가 너무 많음","tooComplicatedTooManySteps","thumb-down"],["오래됨","outOfDate","thumb-down"],["번역 문제","translationIssue","thumb-down"],["샘플/코드 문제","samplesCodeIssue","thumb-down"],["기타","otherDown","thumb-down"]],["최종 업데이트: 2025-08-13(UTC)"],[[["\u003cp\u003eThe Merchant API is the new version of the Content API for Shopping and represents the future of product data integration.\u003c/p\u003e\n"],["\u003cp\u003eYou can target specific countries for your products by using the \u003ccode\u003eshipping\u003c/code\u003e attribute or modifying feed settings in Merchant Center.\u003c/p\u003e\n"],["\u003cp\u003eSmart Shopping Campaigns and free listings automatically serve in all countries you provide, while standard Shopping ads require manual country selection in Google Ads.\u003c/p\u003e\n"],["\u003cp\u003eProducts can be excluded from Shopping ads in specific countries using the \u003ccode\u003eshoppingAdsExcludedCountries\u003c/code\u003e attribute.\u003c/p\u003e\n"],["\u003cp\u003eMerchant Center Diagnostics provides a per-country status overview for your submitted products.\u003c/p\u003e\n"]]],["The Merchant API beta, the new version of the Content API for Shopping, is introduced. Country targeting can be done by modifying feed settings in Merchant Center for all products, or by using the `shipping` attribute for individual products. Smart Shopping Campaigns and free listings automatically serve in all targeted countries, while non-SSC campaigns require manual selection in Google Ads. Products can be excluded from Shopping ads in specific countries via `shoppingAdsExcludedCountries`. The Diagnostics page displays the status of products per targeted country.\n"],null,["# Target multiple countries\n\nYou can specify countries to target in the\n[`shipping`](/shopping-content/reference/rest/v2.1/products#Product.FIELDS.shipping)\nattribute of each product.\n| **Note:** You can submit a country code in the [`feedLabel`](/shopping-content/reference/rest/v2.1/products#Product.FIELDS.feed_label) attribute. Submitting a country code as the `feedLabel` doesn't update or impact your country targeting.\n\nSmart Shopping Campaigns (SSC) and free listings automatically serve in all the\ncountries you provide. For non-SCC Shopping ads campaigns, you need to manually\nselect the countries you want to target in the [Google Ads\nUI](//ads.google.com).\n\nWhich additional countries you can target depends on the primary country of sale\nof the product. To find out which additional countries you can advertise and\nlist your products in, see\n[Show products in multiple countries of\nsale](//support.google.com/merchants/answer/7448571).\n\nAds and free listings don't serve in countries included in\nthe `disapprovedCountries` list for that destination within the\n[`productstatuses`](/shopping-content/guides/productstatuses) object.\n\nHere are the ways you can target additional countries:\n\nAll products\n------------\n\nIf you want to target ads or [serve free listings](//support.google.com/merchants/answer/9838672)\nin additional countries for all your products, you can modify the feed settings\nin the [Merchant Center](//merchants.google.com).\n\nYou can add countries to new and existing feeds. Added countries apply to all\nproducts in the feed.\n\nIf you add additional countries to the entire feed, you can still exclude some\nproducts from serving in your Shopping ads in those countries by populating the\n`shoppingAdsExcludedCountries` attribute for the `products` resources with the\ncountries you want to exclude. When you run a global ad campaign, ads aren't\nshown for individual products in their `shoppingAdsExcludedCountries`.\n\nYou can't exclude countries from free listings.\n\nHere's an example of a product that targets Germany as the main country of sale\nand is excluded from Shopping ads campaigns in Spain and Belgium. Even if the\nfollowing product is a part of a feed that targets Spain and Belgium, the\nfollowing product isn't shown in Shopping ads in Spain or Belgium. \n\n {\n \"offerId\": \"1111111111\",\n \"contentLanguage\": \"en\",\n \"targetCountry\": \"DE\",\n \"feedLabel\": \"DE\",\n \"channel\": \"online\",\n\n ...\n\n \"shoppingAdsExcludedCountries\": ['ES', 'BE'],\n }\n\n| **Note:** You can't exclude ads in a product's `targetCountry` if you set `targetCountry` directly. See [feed\n| labels](/shopping-content/guides/products/feed-labels) for more information.\n\nIndividual products\n-------------------\n\nYou can target additional countries for individual products with the\n[`shipping`](/shopping-content/reference/rest/v2.1/products#Product.FIELDS.shipping)\nattribute of the\n[`products`](/shopping-content/reference/rest/v2.1/products#resource:-product)\nresource.\n\nYou only need to include country information in the `shipping` attribute\nto be eligible to advertise or list the product in that country.\n\nThe following sample shows the partial JSON for a product that targets Germany\nas the main country of sale, and targets the additional countries France and\nItaly. \n\n {\n \"offerId\": \"2222222222\",\n \"contentLanguage\": \"en\",\n \"targetCountry\": \"DE\",\n \"feedLabel\": \"DE\",\n \"channel\": \"online\",\n\n ...\n\n \"shipping\": [\n { \"country\": \"FR\" },\n { \"country\": \"IT\" }\n ]\n }\n\nDiagnostics\n-----------\n\nThe Merchant Center Diagnostics page shows the status of each product once for\nevery country you target. For more information, see **Show status of exported\nproducts in Diagnostics** in\n[Use additional countries to determine your reach](//support.google.com/merchants/answer/10060790)."]]
