상품 자동 업데이트를 사용하면 고객이 광고 또는 무료 등록정보에서 제품의 정확한 가격과 재고를 확인할 수 있기 때문에 사용자 경험을 개선하고 제품으로 더 많은 트래픽을 유도하며 전환율을 높이는 데 도움이 됩니다. 'Google에서 구매' 등록정보와 관련된 동작은 상품 자동 업데이트 정보를 참고하세요.
Google은 웹사이트에서 찾은 구조화된 데이터 마크업 및 고급 데이터 추출기를 사용하여 제품의 다음 속성을 업데이트합니다.
하위 계정에 상품 자동 업데이트 설정이 제공되지 않으면 설정이 고급 계정에서 상속됩니다. accountItemUpdates에서 effective로 시작하는 필드에서 계정의 현재 설정을 확인할 수 있습니다. effective로 시작하는 필드는 읽기 전용이며 계정의 현재 설정을 표시합니다. 하위 계정의 accountItemUpdatesSettings를 변경하면 effective로 시작하는 필드에 상속된 설정 대신 변경사항이 반영됩니다.
하위 계정에 자동 이미지 개선 설정이 제공되지 않으면 설정이 고급 계정에서 상속됩니다. accountImageImprovements의 effectiveAllowAutomaticImageImprovements 필드에서 계정의 현재 설정을 확인할 수 있습니다.
하위 계정의 설정을 변경하면 effectiveAllowAutomaticImageImprovements에 상속된 설정 대신 변경사항이 반영됩니다.
[[["이해하기 쉬움","easyToUnderstand","thumb-up"],["문제가 해결됨","solvedMyProblem","thumb-up"],["기타","otherUp","thumb-up"]],[["필요한 정보가 없음","missingTheInformationINeed","thumb-down"],["너무 복잡함/단계 수가 너무 많음","tooComplicatedTooManySteps","thumb-down"],["오래됨","outOfDate","thumb-down"],["번역 문제","translationIssue","thumb-down"],["샘플/코드 문제","samplesCodeIssue","thumb-down"],["기타","otherDown","thumb-down"]],["최종 업데이트: 2025-08-13(UTC)"],[[["\u003cp\u003eGoogle Merchant API is the new version of the Content API for Shopping and allows automated product updates.\u003c/p\u003e\n"],["\u003cp\u003eAutomatic improvements can update product information, images, and shipping estimates based on your website data.\u003c/p\u003e\n"],["\u003cp\u003eYou can enable and manage these automatic updates through specific settings in your Merchant Center account.\u003c/p\u003e\n"],["\u003cp\u003eAutomatic item updates improve user experience, increase product visibility, and enhance conversion rates.\u003c/p\u003e\n"],["\u003cp\u003eGoogle can also enhance product images and provide performance-based shipping estimates.\u003c/p\u003e\n"]]],["The Merchant API beta is introduced as the new version of the Content API for Shopping. Google can automatically update product `price`, `availability`, `condition`, and images, based on website data. Enabling these features requires setting up structured data. Shipping estimates can also be automatically updated based on performance. Account settings for these automatic improvements are managed through `accountItemUpdatesSettings`, `accountImageImprovementSettings`, and `accountShippingImprovements` resources, with sub-accounts inheriting settings, except shipping, from advanced accounts.\n"],null,["# Enable automatic improvements\n\nYou can allow Google to update your products, images, and shipping estimates\nautomatically based on your website's landing page.\n\n[Automatic improvements](//support.google.com/merchants/answer/3246284) are\nturned off by default, but are available for Shopping ads, Buy on Google, and\nfree listings. This guide explains how you can enable automatic improvements for\nyour merchant account, and what's updated if you do.\n\nYou can view the automatic improvements settings for your account in the\n[`AccountAutomaticImprovements`](/shopping-content/reference/rest/v2.1/accounts#accountautomaticimprovements)\nresource.\n\nItem updates\n------------\n\nAutomatic item updates lead to an improved user experience, more traffic to your\nproducts, and to higher conversion rates because customers see the correct price\nand availability of your products in your ads or free listings. For behavior\nspecific to Buy on Google listings, see [About automatic item\nupdates](//support.google.com/merchants/answer/3246284).\n\nGoogle uses the [structured data\nmarkup](//support.google.com/merchants/answer/6069143) we find on your website,\nand advanced data extractors, to update the following attributes of your\nproducts:\n\n`price`\n\n: Google updates the active\n\n [`price`](//support.google.com/merchants/answer/6324371) for your Shopping\n products based on the prices found on your website.\n\n`availability`\n\n: Google updates the\n\n [`availability`](//support.google.com/merchants/answer/6324448) of Shopping\n products to `out_of_stock` if an `out_of_stock` annotation is found on your\n website.\n\n If you want Google to update `out_of_stock` Shopping products to `in_stock`\n based on your website too, set `allowStrictAvailabilityUpdates` to `true`.\n\n`strictAvailability`\n\n: Google updates the\n\n [`availability`](//support.google.com/merchants/answer/6324448) of\n `out_of_stock` Shopping products to `in_stock` if an `in_stock` annotation\n is found on your website. You must also enable `availability` updates.\n\n If you use `out_of_stock` to prevent traffic to specific in-stock items, for\n example, items with low stock, you may want to turn off strict availability\n updates by setting `allowStrictAvailabilityUpdates` to `false`.\n\n`condition`\n\n: Google updates the\n\n [`condition`](//support.google.com/merchants/answer/6324469) of your\n Shopping products based on the information found on your website.\n| **Important:** Before you enable automatic item updates, [set up structured\n| data](//support.google.com/merchants/answer/7331077) on your website.\n\nUse the\n[`accountItemUpdatesSettings`](/shopping-content/reference/rest/v2.1/accounts#AccountItemUpdatesSettings)\nresource to manage automatic item updates for your account.\n\nIf automatic item update settings aren't provided for a sub-account, the\nsettings are inherited from the [advanced\naccount](//support.google.com/merchants/answer/188487). You can check the\ncurrent settings for your account in the fields that start with `effective` in\n[`accountItemUpdates`](/shopping-content/reference/rest/v2.1/accounts#AccountItemUpdates). Fields that\nstart with `effective` are read-only, and show the current setting for your\naccount. If you change the `accountItemUpdatesSettings` for your sub-account,\nthe fields that start with `effective` reflect your changes instead of the\ninherited settings.\n\nHere's a sample\n[`accountItemUpdates`](/shopping-content/reference/rest/v2.1/accounts#AccountItemUpdates) resource: \n\n {\n \"accountItemUpdatesSettings\": {\n \"allowPriceUpdates\": true,\n \"allowAvailabilityUpdates\": false,\n \"allowStrictAvailabilityUpdates\": false\n \"allowConditionUpdates\": true\n }\n ,\n \"effectiveAllowPriceUpdates\": true,\n \"effectiveAllowAvailabilityUpdates\": false,\n \"effectiveAllowStrictAvailabilityUpdates\": false\n \"effectiveConditionUpdates\": true\n }\n\nImages\n------\n\nAutomatic image improvements update your product images to improve quality, and\nensure they [meet requirements](//support.google.com/merchants/answer/6324350).\nImage improvements only apply to disapproved products. For example, Google can\nautomatically remove [image\noverlays](//support.google.com/merchants/answer/6101131). If successful, the\nimage is updated and approved.\n\nUse the\n[`accountImageImprovementSettings`](/shopping-content/reference/rest/v2.1/accounts#AccountImageImprovementsSettings)\nresource to manage automatic image improvements for your account.\n\nIf automatic image improvement settings aren't provided for a sub-account, the\nsettings are inherited from the [advanced\naccount](//support.google.com/merchants/answer/188487). You can check the\ncurrent settings for your account in the\n`effectiveAllowAutomaticImageImprovements` field of\n[`accountImageImprovements`](/shopping-content/reference/rest/v2.1/accounts#accountimageimprovements).\nIf you change the settings for a sub-account,\n`effectiveAllowAutomaticImageImprovements` reflects your changes instead of the\ninherited settings.\n\nFor more information, see [About automatic image\nimprovements](//support.google.com/merchants/answer/9242973).\n\nHere's a sample response where image improvements are enabled: \n\n {\n \"accountImageImprovementsSettings\": {\n \"allowAutomaticImageImprovements\": true\n }\n\n \"effectiveAllowAutomaticImageImprovements\": true\n }\n\nShipping\n--------\n\nGoogle can automatically update your [estimated delivery\ntime](//support.google.com/merchants/answer/7409926) based on your historical\nperformance, rather than the estimates in your shipping settings. The\nperformance-based estimates show on ads and free listings.\n\nUse the\n[`accountShippingImprovements`](/shopping-content/reference/rest/v2.1/accounts#accountshippingimprovements)\nfield to manage automatic shipping improvements. Set `allowShippingImprovements`\nto `true` to allow Google to automatically update your estimated delivery time.\n\nNot available for [advanced\naccounts](//support.google.com/merchants/answer/188487). This setting isn't\ninherited. For more information about automatic shipping estimates and\ninformation specific to Buy on Google listings, see [About letting Google\ncalculate your shipping speeds](//support.google.com/merchants/answer/10165931).\n\nHere's an example: \n\n {\n \"allowShippingImprovements\": true\n }\n\nThere are no `effective` fields for [`accountShippingImprovements`](/shopping-content/reference/rest/v2.1/accounts#accountshippingimprovements) because shipping\nimprovements aren't inherited."]]
