campaign_asset.asset |
Field description | Immutable. The asset which is linked to the campaign. |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | False |
|
campaign_asset.campaign |
Field description | Immutable. The campaign to which the asset is linked. |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | False |
|
campaign_asset.field_type |
Field description | Immutable. Role that the asset takes under the linked campaign. Required. |
Category | ATTRIBUTE |
Data Type |
ENUM
AD_IMAGE BOOK_ON_GOOGLE BUSINESS_LOGO BUSINESS_NAME CALL CALLOUT CALL_TO_ACTION_SELECTION DEMAND_GEN_CAROUSEL_CARD DESCRIPTION HEADLINE HOTEL_CALLOUT HOTEL_PROPERTY LANDSCAPE_LOGO LEAD_FORM LOGO LONG_HEADLINE MANDATORY_AD_TEXT MARKETING_IMAGE MEDIA_BUNDLE MOBILE_APP PORTRAIT_MARKETING_IMAGE PRICE PROMOTION SITELINK SQUARE_MARKETING_IMAGE STRUCTURED_SNIPPET UNKNOWN UNSPECIFIED VIDEO YOUTUBE_VIDEO
|
Type URL | google.ads.googleads.v18.enums.AssetFieldTypeEnum.AssetFieldType |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
campaign_asset.primary_status |
Field description | Output only. Provides the PrimaryStatus of this asset link. Primary status is meant essentially to differentiate between the plain "status" field, which has advertiser set values of enabled, paused, or removed. The primary status takes into account other signals (for assets its mainly policy and quality approvals) to come up with a more comprehensive status to indicate its serving state. |
Category | ATTRIBUTE |
Data Type |
ENUM
ELIGIBLE LIMITED NOT_ELIGIBLE PAUSED PENDING REMOVED UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v18.enums.AssetLinkPrimaryStatusEnum.AssetLinkPrimaryStatus |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
campaign_asset.primary_status_details |
Field description | Output only. Provides the details of the primary status and its associated reasons. |
Category | ATTRIBUTE |
Data Type | MESSAGE |
Type URL | google.ads.googleads.v18.common.AssetLinkPrimaryStatusDetails |
Filterable | False |
Selectable | True |
Sortable | False |
Repeated | True |
|
campaign_asset.primary_status_reasons |
Field description | Output only. Provides a list of reasons for why an asset is not serving or not serving at full capacity. |
Category | ATTRIBUTE |
Data Type |
ENUM
ASSET_APPROVED_LABELED ASSET_DISAPPROVED ASSET_LINK_PAUSED ASSET_LINK_REMOVED ASSET_UNDER_REVIEW UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v18.enums.AssetLinkPrimaryStatusReasonEnum.AssetLinkPrimaryStatusReason |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | True |
|
campaign_asset.resource_name |
Field description | Immutable. The resource name of the campaign asset. CampaignAsset resource names have the form: customers/{customer_id}/campaignAssets/{campaign_id}~{asset_id}~{field_type} |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | False |
|
campaign_asset.source |
Field description | Output only. Source of the campaign asset link. |
Category | ATTRIBUTE |
Data Type |
ENUM
ADVERTISER AUTOMATICALLY_CREATED UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v18.enums.AssetSourceEnum.AssetSource |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | False |
|
campaign_asset.status |
Field description | Status of the campaign asset. |
Category | ATTRIBUTE |
Data Type |
ENUM
ENABLED PAUSED REMOVED UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v18.enums.AssetLinkStatusEnum.AssetLinkStatus |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.ad_network_type |
Field description | Ad network type. |
Category | SEGMENT |
Data Type |
ENUM
CONTENT GOOGLE_OWNED_CHANNELS GOOGLE_TV MIXED SEARCH SEARCH_PARTNERS UNKNOWN UNSPECIFIED YOUTUBE
|
Type URL | google.ads.googleads.v18.enums.AdNetworkTypeEnum.AdNetworkType |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.asset_interaction_target.asset |
Field description | The asset resource name. |
Category | SEGMENT |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.asset_interaction_target.interaction_on_this_asset |
Field description | Only used with CustomerAsset, CampaignAsset and AdGroupAsset metrics. Indicates whether the interaction metrics occurred on the asset itself or a different asset or ad unit. |
Category | SEGMENT |
Data Type | BOOLEAN |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.click_type |
Field description | Click type. |
Category | SEGMENT |
Data Type |
ENUM
AD_IMAGE APP_DEEPLINK BREADCRUMBS BROADBAND_PLAN CALLS CALL_TRACKING CLICK_ON_ENGAGEMENT_AD CROSS_NETWORK GET_DIRECTIONS HOTEL_BOOK_ON_GOOGLE_ROOM_SELECTION HOTEL_PRICE LOCATION_EXPANSION LOCATION_FORMAT_CALL LOCATION_FORMAT_DIRECTIONS LOCATION_FORMAT_IMAGE LOCATION_FORMAT_LANDING_PAGE LOCATION_FORMAT_MAP LOCATION_FORMAT_STORE_INFO LOCATION_FORMAT_TEXT MOBILE_CALL_TRACKING OFFER_PRINTS OTHER PRICE_EXTENSION PRODUCT_AD_APP_DEEPLINK PRODUCT_EXTENSION_CLICKS PRODUCT_LISTING_ADS_COUPON PRODUCT_LISTING_AD_CLICKS PRODUCT_LISTING_AD_LOCAL PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE PRODUCT_LISTING_AD_TRANSACTABLE PROMOTION_EXTENSION SHOPPING_COMPARISON_LISTING SHOWCASE_AD_CATEGORY_LINK SHOWCASE_AD_LOCAL_PRODUCT_LINK SHOWCASE_AD_LOCAL_STOREFRONT_LINK SHOWCASE_AD_ONLINE_PRODUCT_LINK SITELINKS STORE_LOCATOR SWIPEABLE_GALLERY_AD_HEADLINE SWIPEABLE_GALLERY_AD_SEE_MORE SWIPEABLE_GALLERY_AD_SITELINK_FIVE SWIPEABLE_GALLERY_AD_SITELINK_FOUR SWIPEABLE_GALLERY_AD_SITELINK_ONE SWIPEABLE_GALLERY_AD_SITELINK_THREE SWIPEABLE_GALLERY_AD_SITELINK_TWO SWIPEABLE_GALLERY_AD_SWIPES TRAVEL_ASSETS UNKNOWN UNSPECIFIED URL_CLICKS VIDEO_APP_STORE_CLICKS VIDEO_CALL_TO_ACTION_CLICKS VIDEO_CARD_ACTION_HEADLINE_CLICKS VIDEO_END_CAP_CLICKS VIDEO_WEBSITE_CLICKS VISUAL_SITELINKS WIRELESS_PLAN
|
Type URL | google.ads.googleads.v18.enums.ClickTypeEnum.ClickType |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.conversion_action |
Field description | Resource name of the conversion action. |
Category | SEGMENT |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.conversion_action_category |
Field description | Conversion action category. |
Category | SEGMENT |
Data Type |
ENUM
ADD_TO_CART BEGIN_CHECKOUT BOOK_APPOINTMENT CONTACT CONVERTED_LEAD DEFAULT DOWNLOAD ENGAGEMENT GET_DIRECTIONS IMPORTED_LEAD OUTBOUND_CLICK PAGE_VIEW PHONE_CALL_LEAD PURCHASE QUALIFIED_LEAD REQUEST_QUOTE SIGNUP STORE_SALE STORE_VISIT SUBMIT_LEAD_FORM SUBSCRIBE_PAID UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v18.enums.ConversionActionCategoryEnum.ConversionActionCategory |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.conversion_action_name |
Field description | Conversion action name. |
Category | SEGMENT |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.date |
Field description | Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17. |
Category | SEGMENT |
Data Type | DATE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.day_of_week |
Field description | Day of the week, for example, MONDAY. |
Category | SEGMENT |
Data Type |
ENUM
FRIDAY MONDAY SATURDAY SUNDAY THURSDAY TUESDAY UNKNOWN UNSPECIFIED WEDNESDAY
|
Type URL | google.ads.googleads.v18.enums.DayOfWeekEnum.DayOfWeek |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.device |
Field description | Device to which metrics apply. |
Category | SEGMENT |
Data Type |
ENUM
CONNECTED_TV DESKTOP MOBILE OTHER TABLET UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v18.enums.DeviceEnum.Device |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.external_conversion_source |
Field description | External conversion source. |
Category | SEGMENT |
Data Type |
ENUM
AD_CALL_METRICS ANALYTICS ANALYTICS_SEARCH_ADS_360 ANDROID_FIRST_OPEN ANDROID_IN_APP APP_UNSPECIFIED CLICK_TO_CALL DISPLAY_AND_VIDEO_360_FLOODLIGHT FIREBASE FIREBASE_SEARCH_ADS_360 FLOODLIGHT GOOGLE_ATTRIBUTION GOOGLE_HOSTED GOOGLE_PLAY IOS_FIRST_OPEN IOS_IN_APP SALESFORCE SEARCH_ADS_360 STORE_SALES STORE_SALES_CRM STORE_SALES_DIRECT_UPLOAD STORE_SALES_PAYMENT_NETWORK STORE_VISITS THIRD_PARTY_APP_ANALYTICS UNKNOWN UNSPECIFIED UPLOAD UPLOAD_CALLS WEBPAGE WEBSITE_CALL_METRICS
|
Type URL | google.ads.googleads.v18.enums.ExternalConversionSourceEnum.ExternalConversionSource |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.month |
Field description | Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd. |
Category | SEGMENT |
Data Type | DATE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.month_of_year |
Field description | Month of the year, for example, January. |
Category | SEGMENT |
Data Type |
ENUM
APRIL AUGUST DECEMBER FEBRUARY JANUARY JULY JUNE MARCH MAY NOVEMBER OCTOBER SEPTEMBER UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v18.enums.MonthOfYearEnum.MonthOfYear |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.quarter |
Field description | Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd. |
Category | SEGMENT |
Data Type | DATE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.slot |
Field description | Position of the ad. |
Category | SEGMENT |
Data Type |
ENUM
CONTENT MIXED SEARCH_OTHER SEARCH_PARTNER_OTHER SEARCH_PARTNER_TOP SEARCH_SIDE SEARCH_TOP UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v18.enums.SlotEnum.Slot |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.week |
Field description | Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd. |
Category | SEGMENT |
Data Type | DATE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.year |
Field description | Year, formatted as yyyy. |
Category | SEGMENT |
Data Type | INT32 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.absolute_top_impression_percentage |
Field description | Search absolute top impression share is the percentage of your Search ad impressions that are shown in the most prominent Search position. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.all_conversions |
Field description | The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.all_conversions_from_interactions_rate |
Field description | All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.all_conversions_value |
Field description | The value of all conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.average_cost |
Field description | The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.average_cpc |
Field description | The total cost of all clicks divided by the total number of clicks received. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.average_cpe |
Field description | The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.average_cpm |
Field description | Average cost-per-thousand impressions (CPM). |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.average_cpv |
Field description | The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.clicks |
Field description | The number of clicks. |
Category | METRIC |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.conversions |
Field description | The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.conversions_from_interactions_rate |
Field description | Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.conversions_value |
Field description | The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.cost_micros |
Field description | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. |
Category | METRIC |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.cost_per_all_conversions |
Field description | The cost of ad interactions divided by all conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.cost_per_conversion |
Field description | The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.cross_device_conversions |
Field description | Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.ctr |
Field description | The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.engagement_rate |
Field description | How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.engagements |
Field description | The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics. |
Category | METRIC |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.impressions |
Field description | Count of how often your ad has appeared on a search results page or website on the Google Network. |
Category | METRIC |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.interaction_event_types |
Field description | The types of payable and free interactions. |
Category | METRIC |
Data Type | ENUM |
Type URL | google.ads.googleads.v18.enums.InteractionEventTypeEnum.InteractionEventType |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | True |
|
metrics.interaction_rate |
Field description | How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.interactions |
Field description | The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on. |
Category | METRIC |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.phone_calls |
Field description | Number of offline phone calls. |
Category | METRIC |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.phone_impressions |
Field description | Number of offline phone impressions. |
Category | METRIC |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.phone_through_rate |
Field description | Number of phone calls received (phone_calls) divided by the number of times your phone number is shown (phone_impressions). |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.top_impression_percentage |
Field description | The percent of your ad impressions that are shown adjacent to the top organic search results. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.value_per_all_conversions |
Field description | The value of all conversions divided by the number of all conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.value_per_conversion |
Field description | The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.video_view_rate |
Field description | The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.video_views |
Field description | The number of times your video ads were viewed. |
Category | METRIC |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|