Activate resources

After creating and configuring your Demand Gen resources, you can update their entityStatus fields to ENTITY_STATUS_ACTIVE to begin serving ads. All three resources must be active to begin serving ads.

LineItem resources must be created with the "draft" EntityStatus and activated in a subsequent request. AdGroup and AdGroupAd resources can be created with the "active" EntityStatus, but it is recommended that you create these resources with a "paused" status. That way you can assign targeting and verify correct configuration before activating the resources in subsequent requests.

Activate line item

Here's how to activate a line item:

Java

// The ID of the line item's parent advertiser.
long advertiserId = advertiser-id;

// The ID of the line item.
long lineItemId = line-item-id;

// Create the line item structure.
LineItem lineItem = new LineItem().setEntityStatus("ENTITY_STATUS_ACTIVE");

// Configure the patch request and set update mask to only update entity
// status.
LineItems.Patch request =
    service
        .advertisers()
        .lineItems()
        .patch(advertiserId, lineItemId, lineItem)
        .setUpdateMask("entityStatus");

// Update the line item.
LineItem response = request.execute();

// Display the new entity status of the updated line item.
System.out.printf(
    "LineItem %s now has entity status %s%n",
    response.getName(),
    response.getEntityStatus());

Python

# The ID of the line item's parent advertiser.
advertiser_id = advertiser-id

# The ID of the line item.
line_item_id = line-item-id

# Create the line item structure.
line_item_obj = {
    "entityStatus": "ENTITY_STATUS_ACTIVE",
}

# Build and execute request.
response = (
    service.advertisers()
    .lineItems()
    .patch(
        advertiserId=advertiser_id,
        lineItemId=line_item_id,
        updateMask="entityStatus",
        body=line_item_obj,
    )
    .execute()
)

# Display the entity status of the updated line item.
print(
    f"Line item {response['name']} now has entity status "
    f"{response['entityStatus']}."
)

PHP

// The ID of the line item's parent advertiser.
$advertiserId = advertiser-id;

// The ID of the line item.
$lineItemId = line-item-id;

// Create the line item structure.
$lineItem = new Google_Service_DisplayVideo_LineItem();
$lineItem->setEntityStatus('ENTITY_STATUS_ACTIVE');
$optParams = array('updateMask' => 'entityStatus');

// Call the API, updating the entity status for the identified line
// item.
try {
    $result = $this->service->advertisers_lineItems->patch(
        $advertiserId,
        $lineItemId,
        $lineItem,
        $optParams
    );
} catch (\Exception $e) {
    $this->renderError($e);
    return;
}

// Display the entity status of the updated line item.
printf(
    '<p>Line Item %s now has entity status %s.</p>',
    $result['name'],
    $result['entityStatus']
);

Activate ad group

Here's how to activate an ad group:

Java

// The ID of the ad group's parent advertiser.
long advertiserId = advertiser-id;

// The ID of the ad group.
long adGroupId = ad-group-id;

// Create the ad group structure.
AdGroup adGroup = new AdGroup().setEntityStatus("ENTITY_STATUS_ACTIVE");

// Configure the patch request and set update mask to only update entity
// status.
AdGroups.Patch request =
    service
        .advertisers()
        .adGroups()
        .patch(advertiserId, adGroupId, adGroup)
        .setUpdateMask("entityStatus");

// Update the ad group.
AdGroup response = request.execute();

// Display the entity status of the updated ad group.
System.out.printf(
    "Ad Group %s now has entity status %s%n",
    response.getName(),
    response.getEntityStatus());

Python

# The ID of the ad group's parent advertiser.
advertiser_id = advertiser-id

# The ID of the ad group.
ad_group_id = ad-group-id

# Create the ad group structure.
ad_group_obj = {
    "entityStatus": "ENTITY_STATUS_ACTIVE",
}

# Build and execute request.
response = (
    service.advertisers()
    .adGroups()
    .patch(
        advertiserId=advertiser_id,
        adGroupId=ad_group_id,
        updateMask="entityStatus",
        body=ad_group_obj,
    )
    .execute()
)

# Display the entity status of the updated ad group.
print(
    f"Ad group {response['name']} now has entity status "
    f"{response['entityStatus']}."
)

PHP

// The ID of the ad group's parent advertiser.
$advertiserId = advertiser-id;

// The ID of the ad group.
$adGroupId = ad-group-id;

// Create the ad group structure.
$adGroup = new Google_Service_DisplayVideo_AdGroup();
$adGroup->setEntityStatus('ENTITY_STATUS_ACTIVE');
$optParams = array('updateMask' => 'entityStatus');

// Call the API, updating the entity status for the identified ad group.
try {
    $result = $this->service->advertisers_adGroups->patch(
        $advertiserId,
        $adGroupId,
        $adGroup,
        $optParams
    );
} catch (\Exception $e) {
    $this->renderError($e);
    return;
}

// Display the entity status of the updated ad group.
printf(
    '<p>Ad Group %s now has entity status %s.</p>',
    $result['name'],
    $result['entityStatus']
);

Activate ad

Here's how to activate an ad:

Java

// The ID of the ad's parent advertiser.
long advertiserId = advertiser-id;

// The ID of the ad.
long adId = ad-group-ad-id;

// Create the ad group ad structure.
AdGroupAd ad =
    new AdGroupAd().setEntityStatus("ENTITY_STATUS_ACTIVE");

// Configure the patch request and set update mask to only update entity
// status.
AdGroupAds.Patch request =
    service
        .advertisers()
        .adGroupAds()
        .patch(advertiserId, adId, ad)
        .setUpdateMask("entityStatus");

// Update the ad group.
AdGroupAd response = request.execute();

// Display the new entity status of the updated ad.
System.out.printf(
    "Ad %s now has entity status %s%n",
    response.getName(),
    response.getEntityStatus());

Python

# The ID of the ad's parent advertiser.
advertiser_id = advertiser-id

# The ID of the ad.
ad_id = ad-group-ad-id

# Create the ad group ad structure.
ad_obj = {
    "entityStatus": "ENTITY_STATUS_ACTIVE",
}

# Build and execute request.
response = (
    service.advertisers()
    .adGroupAds()
    .patch(
        advertiserId=advertiser_id,
        adGroupAdId=ad_id,
        updateMask="entityStatus",
        body=ad_obj,
    )
    .execute()
)

# Display the new entity status of the updated ad.
print(
    f"Ad {response['name']} now has entity status "
    f"{response['entityStatus']}."
)

PHP

// The ID of the ad's parent advertiser.
$advertiserId = advertiser-id;

// The ID of the ad.
$adId = ad-group-ad-id;

// Create the ad group ad structure.
$ad = new Google_Service_DisplayVideo_AdGroupAd();
$ad->setEntityStatus('ENTITY_STATUS_ACTIVE');
$optParams = array('updateMask' => 'entityStatus');

// Call the API, updating the entity status for the identified ad.
try {
    $result = $this->service->advertisers_adGroupAds->patch(
        $advertiserId,
        $adId,
        $ad,
        $optParams
    );
} catch (\Exception $e) {
    $this->renderError($e);
    return;
}

// Display the new entity status of the updated ad.
printf(
    '<p>Ad %s now has entity status %s.</p>',
    $result['name'],
    $result['entityStatus']
);
Previous
Create a Demand Gen ad