The Display & Video 360 API is rolling out Demand Gen resource support to all partners starting June 10, 2026. See our blog post for more details on how to get ready!
Overview
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This guide explains how to use the Display & Video 360 API to create a new custom bidding
algorithm, verify its readiness, and assign it to a line item. This
lets you use custom bidding logic when running your ad campaigns.
Ensure your Display & Video 360 user has either an Admin or Standarduser role. One of these roles is required for the partner or
advertiser that will own the custom bidding algorithm.
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