Upgrade your conversion uploads from the Google Ads API to the Data Manager API to gain access to several improvements and features.
Here's a comparison between using the Data Manager API and the Google Ads API to manage conversions.
| Data Manager API | Google Ads API | |
|---|---|---|
| Support for sending offline conversions and enhanced conversions for leads | Supported. | Supported. |
| Support for sending Google Ads tag conversions as an additional data source for your tag conversions, to maximize ad interaction signals and strengthen your data and overall performance | Supported. | Not supported. |
| Data model | Unified data model across all Google Ads conversion use cases and all Google advertising products. | Data model is only for Google Ads use cases, and differs for each use case. |
| Encryption | Supports encryption. | Not supported. |
| Developer token | Not required. | Required. |
| Support for uploading session attributes and IP addresses for events | Available to all API users. | Only available to specific API users. |