Upgrade from the Google Ads API
Stay organized with collections
Save and categorize content based on your preferences.
Upgrade your Customer Match workflows from the Google Ads API to the
Data Manager API to gain access to several improvements and features.
Here's a comparison between using the Data Manager API and the Google Ads API to manage
Customer Match audiences:
|
Data Manager API |
Google Ads API |
| Ingestion workflow complexity |
Streamlined workflow consisting solely of ingestion requests. No management of jobs is required. |
Job workflow that requires creating, populating, running, and monitoring offline jobs. |
| Support for confidential matching |
Supported. |
Not supported. |
| Encryption |
Supports encryption. |
Not supported. |
| Developer token |
Not required. |
Required. |
| Manage multiple audiences |
Send data to multiple audiences in the same request. |
Separate offline jobs and requests required for each audience. |
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2026-02-11 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2026-02-11 UTC."],[],[]]