Customer Match overview

The Data Manager API supports the following Customer Match features for Google Ads:

• Customer Match using contact information such as email address, phone number, and address information.

• Customer Match using mobile IDs.

• Customer Match using user IDs.

Here are the steps for creating and populating a Customer Match audience in a Google Ads account:

1. If you want a new Customer Match audience, follow the steps to Create an audience and note the value for its id field.

   If you already have a Customer Match audience, use the List method to retrieve the value of its id.

2. Add user data to the audience.

3. Check upload results and list size.

If you're upgrading from the Google Ads API, check out Upgrade from the Google Ads API for instructions.