廣告素材欄位

廣告素材經過審查後，系統就會在 creativeServingDecision 中填入偵測到的屬性和政策法規遵循欄位，這些欄位會決定廣告素材有資格使用的廣告空間類型。

偵測到的屬性

偵測到的屬性會用來修正宣告的屬性，以及描述審查期間發現的其他屬性。偵測到的屬性可能會影響廣告素材的政策規範，並協助判斷廣告素材是否適用於廣告空間。舉例來說，如果廣告素材的 detectedAttributes 與出價要求的 excluded_attribute 相符，則針對該廣告空間設定的出價 (包含該廣告素材的廣告素材) 就會從競價中篩除。

政策遵循

在審查期間，creativeServingDecision 會填入以下內容：

• dealsPolicyCompliance
• networkPolicyCompliance
• platformPolicyCompliance
• chinaPolicyCompliance
• russiaPolicyCompliance

凡是不符合相關政策的出價，都會從即時出價競價中篩除。

政策遵循 status 欄位會指出廣告素材是否獲準用於特定用途。

您可以參考下列資訊，解決拒登問題：

• topics 欄位會顯示拒登詳情
• PolicyTopicEntry 包含下列欄位：
  • policyTopic 說明拒登原因
  • helpCenterUrl 提供違規政策的說明中心文章連結
  • evidences 說明廣告素材違反政策的原因
  • missingCertificate 表示是否需要憑證才能解除封鎖部分區域的服務。

範例

Approved

系統不會將含有下列 creativeServingDecision 的廣告素材從公開競價、交易、公開出價，或放在中國或俄羅斯篩除。

{
  "chinaPolicyCompliance": {
    "status": "APPROVED"
  },
  "dealsPolicyCompliance": {
    "status": "APPROVED"
  },
  "detectedAttributes": [
    "CREATIVE_TYPE_HTML"
  ],
  "detectedLanguages": [
    "en"
  ],
  "detectedProductCategories": [
    10016,
    10019,
    10141,
    10168,
    10754,
    10885,
    12206
  ],
  "lastStatusUpdate": "2020-07-30T04:47:31.616018Z",
  "networkPolicyCompliance": {
    "status": "APPROVED"
  },
  "platformPolicyCompliance": {
    "status": "APPROVED"
  },
  "russiaPolicyCompliance": {
    "status": "APPROVED"
  }
}

已拒登

除了偵測到的屬性以外，下列 creativeServingDecision 表示廣告素材未獲准在交易或公開競價中放送。dealsPolicyCompliance 和 networkPolicyCompliance 已設為 DISAPPROVED。

{
  "detectedAdvertisers": [
    {
      "advertiserId": "22114433",
      "advertiserName": "Test Advertiser"
    }
  ],
  "detectedAttributes": [
    "RICH_MEDIA_CAPABILITY_TYPE_SSL"
  ],
  "lastStatusUpdate": "2020-10-16T23:20:26.140810Z",
  "dealsPolicyCompliance": {
    "status": "APPROVED"
  },
  "networkPolicyCompliance": {
    "status": "DISAPPROVED",
    "topics": [
      {
        "policyTopic": "ONLINE_PHARMACY_CERTIFICATION_REQUIRED",
        "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/6100448"
      },
      {
        "policyTopic": "DESTINATION_NOT_CRAWLABLE",
        "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/6272857",
        "evidences": [
          {
            "destinationNotWorking": {
              "httpError": 403,
              "expandedUrl": "https://www.milkywaypharma.com/content/en_earth_us/find-plan?query=QUxJRU5fRVhQT1NVUkVfUVVBUkFOVElORQ",
              "lastCheckTime": "2020-10-17T22:32:05Z"
            }
          }
        ]
      }
    ]
  },
  "platformPolicyCompliance": {
    "status": "APPROVED"
  },
  "chinaPolicyCompliance": {
    "status": "DISAPPROVED"
  },
  "russiaPolicyCompliance": {
    "status": "DISAPPROVED"
  }
}

視情況在 topics 下方提供其他背景資訊。在這種情況下，policyTopic 表示廣告素材因下列原因而因違反公開競價而遭到拒登：

• 廣告素材的到達網頁網址無法檢索
• 系統偵測到網路藥品宣傳線上藥品

helpCenterUrl 連結提供有關違規政策的詳細資訊。evidence 包含在審查期間無法檢索的廣告素材到達網頁網址。

此外，廣告素材也遭拒登，無法在中國和俄羅斯使用。請注意，目前系統並不會填入政策主題和證據。

需要認證

下列 creativeServingDecision 包含設為 CERTIFICATE_REQUIRED 的 networkPolicyCompliance。CERTIFICATE_REQUIRED 表示廣告素材符合認證資格，但未經認證，未於任何區域通過認證，導致廣告素材從競價中篩除。如果買家在至少一個地區已通過認證，狀態將變更為 APPROVED。如要進一步瞭解這項程序，請參閱賭博和遊戲政策。

{
  "detectedClickThroughUrls": [
    "https://testaccount.testcr.com?value=test"
  ],
  "detectedAdvertisers": [
    {
      "advertiserId": "1234567",
      "advertiserName": "TestAdvertiser",
      "brandId": "87654321",
      "brandName": "TestBrand"
    }
  ],
  "detectedProductCategories": [
    10013,
    10014,
    10015,
    10125,
    10137
  ],
  "detectedLanguages": [
    "en"
  ],
  "detectedDomains": [
    "testcr.com"
  ],
  "detectedAttributes": [
    "RICH_MEDIA_CAPABILITY_TYPE_SSL"
  ],
  "adTechnologyProviders": {
    "detectedProviderIds": [
      "2778",
      "494",
      "479"
    ],
    "detectedGvlIds": [
      "385",
      "772",
      "21"
    ]
  },
  "lastStatusUpdate": "2022-10-25T18:40:21.405Z",
  "dealsPolicyCompliance": {
    "status": "APPROVED"
  },
  "networkPolicyCompliance": {
    "status": "CERTIFICATE_REQUIRED",
    "topics": [
      {
        "policyTopic": "ONLINE_NON_CASINO_GAMES",
        "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/7450776"
      }
    ]
  },
  "platformPolicyCompliance": {
    "status": "APPROVED"
  },
  "chinaPolicyCompliance": {
    "status": "DISAPPROVED",
    "topics": [
      {
        "policyTopic": "ONLINE_NON_CASINO_GAMES",
        "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/7450776"
      },
      {
        "policyTopic": "LEGAL_CHINA",
        "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/6163678"
      }
    ]
  },
  "russiaPolicyCompliance": {
    "status": "DISAPPROVED",
    "topics": [
      {
        "policyTopic": "ONLINE_NON_CASINO_GAMES",
        "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/7450776"
      },
      {
        "policyTopic": "LEGAL_RUSSIA",
        "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/6163678"
      }
    ]
  }
}