廣告素材經過審查後,系統就會在 creativeServingDecision
中填入偵測到的屬性和政策法規遵循欄位,這些欄位會決定廣告素材有資格使用的廣告空間類型。
偵測到的屬性
偵測到的屬性會用來修正宣告的屬性,以及描述審查期間發現的其他屬性。偵測到的屬性可能會影響廣告素材的政策規範,並協助判斷廣告素材是否適用於廣告空間。舉例來說,如果廣告素材的 detectedAttributes
與出價要求的 excluded_attribute
相符,則針對該廣告空間設定的出價 (包含該廣告素材的廣告素材) 就會從競價中篩除。
政策遵循
在審查期間,creativeServingDecision
會填入以下內容:
dealsPolicyCompliance
networkPolicyCompliance
platformPolicyCompliance
chinaPolicyCompliance
russiaPolicyCompliance
凡是不符合相關政策的出價,都會從即時出價競價中篩除。
政策遵循 status
欄位會指出廣告素材是否獲準用於特定用途。
您可以參考下列資訊,解決拒登問題:
topics
欄位會顯示拒登詳情- PolicyTopicEntry 包含下列欄位:
policyTopic
說明拒登原因helpCenterUrl
提供違規政策的說明中心文章連結evidences
說明廣告素材違反政策的原因missingCertificate
表示是否需要憑證才能解除封鎖部分區域的服務。
範例
Approved
系統不會將含有下列 creativeServingDecision
的廣告素材從公開競價、交易、公開出價,或放在中國或俄羅斯篩除。
{ "chinaPolicyCompliance": { "status": "APPROVED" }, "dealsPolicyCompliance": { "status": "APPROVED" }, "detectedAttributes": [ "CREATIVE_TYPE_HTML" ], "detectedLanguages": [ "en" ], "detectedProductCategories": [ 10016, 10019, 10141, 10168, 10754, 10885, 12206 ], "lastStatusUpdate": "2020-07-30T04:47:31.616018Z", "networkPolicyCompliance": { "status": "APPROVED" }, "platformPolicyCompliance": { "status": "APPROVED" }, "russiaPolicyCompliance": { "status": "APPROVED" } }
已拒登
除了偵測到的屬性以外,下列 creativeServingDecision
表示廣告素材未獲准在交易或公開競價中放送。dealsPolicyCompliance
和 networkPolicyCompliance
已設為 DISAPPROVED
。
{ "detectedAdvertisers": [ { "advertiserId": "22114433", "advertiserName": "Test Advertiser" } ], "detectedAttributes": [ "RICH_MEDIA_CAPABILITY_TYPE_SSL" ], "lastStatusUpdate": "2020-10-16T23:20:26.140810Z", "dealsPolicyCompliance": { "status": "APPROVED" }, "networkPolicyCompliance": { "status": "DISAPPROVED", "topics": [ { "policyTopic": "ONLINE_PHARMACY_CERTIFICATION_REQUIRED", "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/6100448" }, { "policyTopic": "DESTINATION_NOT_CRAWLABLE", "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/6272857", "evidences": [ { "destinationNotWorking": { "httpError": 403, "expandedUrl": "https://www.milkywaypharma.com/content/en_earth_us/find-plan?query=QUxJRU5fRVhQT1NVUkVfUVVBUkFOVElORQ", "lastCheckTime": "2020-10-17T22:32:05Z" } } ] } ] }, "platformPolicyCompliance": { "status": "APPROVED" }, "chinaPolicyCompliance": { "status": "DISAPPROVED" }, "russiaPolicyCompliance": { "status": "DISAPPROVED" } }
視情況在 topics
下方提供其他背景資訊。在這種情況下,policyTopic
表示廣告素材因下列原因而因違反公開競價而遭到拒登:
- 廣告素材的到達網頁網址無法檢索
- 系統偵測到網路藥品宣傳線上藥品
helpCenterUrl
連結提供有關違規政策的詳細資訊。evidence
包含在審查期間無法檢索的廣告素材到達網頁網址。
此外,廣告素材也遭拒登,無法在中國和俄羅斯使用。請注意,目前系統並不會填入政策主題和證據。
需要認證
下列 creativeServingDecision
包含設為 CERTIFICATE_REQUIRED
的 networkPolicyCompliance
。CERTIFICATE_REQUIRED
表示廣告素材符合認證資格,但未經認證,未於任何區域通過認證,導致廣告素材從競價中篩除。如果買家在至少一個地區已通過認證,狀態將變更為 APPROVED
。如要進一步瞭解這項程序,請參閱賭博和遊戲政策。
{ "detectedClickThroughUrls": [ "https://testaccount.testcr.com?value=test" ], "detectedAdvertisers": [ { "advertiserId": "1234567", "advertiserName": "TestAdvertiser", "brandId": "87654321", "brandName": "TestBrand" } ], "detectedProductCategories": [ 10013, 10014, 10015, 10125, 10137 ], "detectedLanguages": [ "en" ], "detectedDomains": [ "testcr.com" ], "detectedAttributes": [ "RICH_MEDIA_CAPABILITY_TYPE_SSL" ], "adTechnologyProviders": { "detectedProviderIds": [ "2778", "494", "479" ], "detectedGvlIds": [ "385", "772", "21" ] }, "lastStatusUpdate": "2022-10-25T18:40:21.405Z", "dealsPolicyCompliance": { "status": "APPROVED" }, "networkPolicyCompliance": { "status": "CERTIFICATE_REQUIRED", "topics": [ { "policyTopic": "ONLINE_NON_CASINO_GAMES", "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/7450776" } ] }, "platformPolicyCompliance": { "status": "APPROVED" }, "chinaPolicyCompliance": { "status": "DISAPPROVED", "topics": [ { "policyTopic": "ONLINE_NON_CASINO_GAMES", "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/7450776" }, { "policyTopic": "LEGAL_CHINA", "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/6163678" } ] }, "russiaPolicyCompliance": { "status": "DISAPPROVED", "topics": [ { "policyTopic": "ONLINE_NON_CASINO_GAMES", "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/7450776" }, { "policyTopic": "LEGAL_RUSSIA", "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/6163678" } ] } }