廣告素材審核完畢後
creativeServingDecision
敬上
就會填入偵測到的屬性和政策遵循欄位
確定廣告素材可用於哪種廣告空間。
偵測到的屬性
偵測到的屬性可用於修正宣告的屬性,以及
說明審查期間的其他屬性。偵測到的屬性
會影響廣告素材的政策合規性
廣告素材有資格投放廣告舉例來說,假設廣告素材
與出價要求的excluded_attribute
相符的detectedAttributes
,出價
針對該廣告空間所刊登的廣告 (包括該廣告素材) 都會從競價中篩除。
政策遵循
審查期間,creativeServingDecision
會填入以下內容:
dealsPolicyCompliance
networkPolicyCompliance
platformPolicyCompliance
chinaPolicyCompliance
russiaPolicyCompliance
系統會從「即時」報表中篩除不符合相關政策的出價。 出價競價。
政策遵循
status
欄位會顯示廣告素材是否獲準用於特定用途。
請參考下列資訊來排解拒登問題:
- 「
topics
」欄位會提供拒登詳情 - PolicyTopicEntry
包含下列欄位:
policyTopic
說明拒登原因helpCenterUrl
的說明中心文章連結,以便瞭解違反的政策evidences
說明廣告素材如何違反政策missingCertificate
表示是否需要憑證才能解除封鎖 在某些地區使用
範例
已核准
含有下列creativeServingDecision
的廣告素材將不會
已從公開競價、交易、公開出價或
放在中國或俄羅斯
{ "chinaPolicyCompliance": { "status": "APPROVED" }, "dealsPolicyCompliance": { "status": "APPROVED" }, "detectedAttributes": [ "CREATIVE_TYPE_HTML" ], "detectedLanguages": [ "en" ], "detectedProductCategories": [ 10016, 10019, 10141, 10168, 10754, 10885, 12206 ], "lastStatusUpdate": "2020-07-30T04:47:31.616018Z", "networkPolicyCompliance": { "status": "APPROVED" }, "platformPolicyCompliance": { "status": "APPROVED" }, "russiaPolicyCompliance": { "status": "APPROVED" } }
已拒登
除了偵測到的屬性外,下列creativeServingDecision
表示廣告素材未獲准在交易或公開放送
競價。dealsPolicyCompliance
和 networkPolicyCompliance
已設為
DISAPPROVED
。
{ "detectedAdvertisers": [ { "advertiserId": "22114433", "advertiserName": "Test Advertiser" } ], "detectedAttributes": [ "RICH_MEDIA_CAPABILITY_TYPE_SSL" ], "lastStatusUpdate": "2020-10-16T23:20:26.140810Z", "dealsPolicyCompliance": { "status": "APPROVED" }, "networkPolicyCompliance": { "status": "DISAPPROVED", "topics": [ { "policyTopic": "ONLINE_PHARMACY_CERTIFICATION_REQUIRED", "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/6100448" }, { "policyTopic": "DESTINATION_NOT_CRAWLABLE", "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/6272857", "evidences": [ { "destinationNotWorking": { "httpError": 403, "expandedUrl": "https://www.milkywaypharma.com/content/en_earth_us/find-plan?query=QUxJRU5fRVhQT1NVUkVfUVVBUkFOVElORQ", "lastCheckTime": "2020-10-17T22:32:05Z" } } ] } ] }, "platformPolicyCompliance": { "status": "APPROVED" }, "chinaPolicyCompliance": { "status": "DISAPPROVED" }, "russiaPolicyCompliance": { "status": "DISAPPROVED" } }
如果適用,系統會在 topics
下提供其他背景資訊。在此情況下,
policyTopic
表示廣告素材未參與公開競價
原因如下:
- 廣告素材的到達網頁網址無法檢索
- 系統偵測到宣傳線上藥品
「helpCenterUrl
」連結則提供政策詳情
違反規定。evidence
包含廣告素材的到達網頁網址無法
都會出現在審查階段
廣告素材也禁止在中國和俄羅斯使用。請注意 目前,系統不會針對這兩者填入政策主題和證據。
需要認證
以下 creativeServingDecision
包含 networkPolicyCompliance
已設為 CERTIFICATE_REQUIRED
。CERTIFICATE_REQUIRED
表示
廣告素材符合認證資格,但尚未取得任何認證
區域就會從競價中篩除如果買方
已在至少一個區域內取得認證,狀態則會變更為 APPROVED
。目的地:
如要進一步瞭解這個程序,請參閱
賭博和遊戲政策。
{ "detectedClickThroughUrls": [ "https://testaccount.testcr.com?value=test" ], "detectedAdvertisers": [ { "advertiserId": "1234567", "advertiserName": "TestAdvertiser", "brandId": "87654321", "brandName": "TestBrand" } ], "detectedProductCategories": [ 10013, 10014, 10015, 10125, 10137 ], "detectedLanguages": [ "en" ], "detectedDomains": [ "testcr.com" ], "detectedAttributes": [ "RICH_MEDIA_CAPABILITY_TYPE_SSL" ], "adTechnologyProviders": { "detectedProviderIds": [ "2778", "494", "479" ], "detectedGvlIds": [ "385", "772", "21" ] }, "lastStatusUpdate": "2022-10-25T18:40:21.405Z", "dealsPolicyCompliance": { "status": "APPROVED" }, "networkPolicyCompliance": { "status": "CERTIFICATE_REQUIRED", "topics": [ { "policyTopic": "ONLINE_NON_CASINO_GAMES", "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/7450776" } ] }, "platformPolicyCompliance": { "status": "APPROVED" }, "chinaPolicyCompliance": { "status": "DISAPPROVED", "topics": [ { "policyTopic": "ONLINE_NON_CASINO_GAMES", "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/7450776" }, { "policyTopic": "LEGAL_CHINA", "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/6163678" } ] }, "russiaPolicyCompliance": { "status": "DISAPPROVED", "topics": [ { "policyTopic": "ONLINE_NON_CASINO_GAMES", "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/7450776" }, { "policyTopic": "LEGAL_RUSSIA", "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/6163678" } ] } }