廣告素材欄位

廣告素材審核完畢後 creativeServingDecision敬上 就會填入偵測到的屬性和政策遵循欄位 確定廣告素材可用於哪種廣告空間。

偵測到的屬性

偵測到的屬性可用於修正宣告的屬性,以及 說明審查期間的其他屬性。偵測到的屬性 會影響廣告素材的政策合規性 廣告素材有資格投放廣告舉例來說,假設廣告素材 與出價要求的excluded_attribute相符的detectedAttributes,出價 針對該廣告空間所刊登的廣告 (包括該廣告素材) 都會從競價中篩除。

政策遵循

審查期間,creativeServingDecision 會填入以下內容:

系統會從「即時」報表中篩除不符合相關政策的出價。 出價競價。

政策遵循 status 欄位會顯示廣告素材是否獲準用於特定用途。

請參考下列資訊來排解拒登問題:

  • topics」欄位會提供拒登詳情
  • PolicyTopicEntry 包含下列欄位:
    • policyTopic 說明拒登原因
    • helpCenterUrl 的說明中心文章連結,以便瞭解違反的政策
    • evidences 說明廣告素材如何違反政策
    • missingCertificate 表示是否需要憑證才能解除封鎖 在某些地區使用
,瞭解如何調查及移除這項存取權。

範例

已核准

含有下列creativeServingDecision的廣告素材將不會 已從公開競價、交易、公開出價或 放在中國或俄羅斯

{
  "chinaPolicyCompliance": {
    "status": "APPROVED"
  },
  "dealsPolicyCompliance": {
    "status": "APPROVED"
  },
  "detectedAttributes": [
    "CREATIVE_TYPE_HTML"
  ],
  "detectedLanguages": [
    "en"
  ],
  "detectedProductCategories": [
    10016,
    10019,
    10141,
    10168,
    10754,
    10885,
    12206
  ],
  "lastStatusUpdate": "2020-07-30T04:47:31.616018Z",
  "networkPolicyCompliance": {
    "status": "APPROVED"
  },
  "platformPolicyCompliance": {
    "status": "APPROVED"
  },
  "russiaPolicyCompliance": {
    "status": "APPROVED"
  }
}
敬上

已拒登

除了偵測到的屬性外,下列creativeServingDecision 表示廣告素材未獲准在交易或公開放送 競價。dealsPolicyCompliancenetworkPolicyCompliance 已設為 DISAPPROVED

{
  "detectedAdvertisers": [
    {
      "advertiserId": "22114433",
      "advertiserName": "Test Advertiser"
    }
  ],
  "detectedAttributes": [
    "RICH_MEDIA_CAPABILITY_TYPE_SSL"
  ],
  "lastStatusUpdate": "2020-10-16T23:20:26.140810Z",
  "dealsPolicyCompliance": {
    "status": "APPROVED"
  },
  "networkPolicyCompliance": {
    "status": "DISAPPROVED",
    "topics": [
      {
        "policyTopic": "ONLINE_PHARMACY_CERTIFICATION_REQUIRED",
        "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/6100448"
      },
      {
        "policyTopic": "DESTINATION_NOT_CRAWLABLE",
        "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/6272857",
        "evidences": [
          {
            "destinationNotWorking": {
              "httpError": 403,
              "expandedUrl": "https://www.milkywaypharma.com/content/en_earth_us/find-plan?query=QUxJRU5fRVhQT1NVUkVfUVVBUkFOVElORQ",
              "lastCheckTime": "2020-10-17T22:32:05Z"
            }
          }
        ]
      }
    ]
  },
  "platformPolicyCompliance": {
    "status": "APPROVED"
  },
  "chinaPolicyCompliance": {
    "status": "DISAPPROVED"
  },
  "russiaPolicyCompliance": {
    "status": "DISAPPROVED"
  }
}

如果適用,系統會在 topics 下提供其他背景資訊。在此情況下, policyTopic 表示廣告素材未參與公開競價 原因如下:

  • 廣告素材的到達網頁網址無法檢索
  • 系統偵測到宣傳線上藥品

helpCenterUrl」連結則提供政策詳情 違反規定。evidence 包含廣告素材的到達網頁網址無法 都會出現在審查階段

廣告素材也禁止在中國和俄羅斯使用。請注意 目前,系統不會針對這兩者填入政策主題和證據。

需要認證

以下 creativeServingDecision 包含 networkPolicyCompliance 已設為 CERTIFICATE_REQUIREDCERTIFICATE_REQUIRED 表示 廣告素材符合認證資格,但尚未取得任何認證 區域就會從競價中篩除如果買方 已在至少一個區域內取得認證,狀態則會變更為 APPROVED。目的地: 如要進一步瞭解這個程序,請參閱 賭博和遊戲政策

{
  "detectedClickThroughUrls": [
    "https://testaccount.testcr.com?value=test"
  ],
  "detectedAdvertisers": [
    {
      "advertiserId": "1234567",
      "advertiserName": "TestAdvertiser",
      "brandId": "87654321",
      "brandName": "TestBrand"
    }
  ],
  "detectedProductCategories": [
    10013,
    10014,
    10015,
    10125,
    10137
  ],
  "detectedLanguages": [
    "en"
  ],
  "detectedDomains": [
    "testcr.com"
  ],
  "detectedAttributes": [
    "RICH_MEDIA_CAPABILITY_TYPE_SSL"
  ],
  "adTechnologyProviders": {
    "detectedProviderIds": [
      "2778",
      "494",
      "479"
    ],
    "detectedGvlIds": [
      "385",
      "772",
      "21"
    ]
  },
  "lastStatusUpdate": "2022-10-25T18:40:21.405Z",
  "dealsPolicyCompliance": {
    "status": "APPROVED"
  },
  "networkPolicyCompliance": {
    "status": "CERTIFICATE_REQUIRED",
    "topics": [
      {
        "policyTopic": "ONLINE_NON_CASINO_GAMES",
        "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/7450776"
      }
    ]
  },
  "platformPolicyCompliance": {
    "status": "APPROVED"
  },
  "chinaPolicyCompliance": {
    "status": "DISAPPROVED",
    "topics": [
      {
        "policyTopic": "ONLINE_NON_CASINO_GAMES",
        "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/7450776"
      },
      {
        "policyTopic": "LEGAL_CHINA",
        "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/6163678"
      }
    ]
  },
  "russiaPolicyCompliance": {
    "status": "DISAPPROVED",
    "topics": [
      {
        "policyTopic": "ONLINE_NON_CASINO_GAMES",
        "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/7450776"
      },
      {
        "policyTopic": "LEGAL_RUSSIA",
        "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/6163678"
      }
    ]
  }
}