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En esta página, se explica qué es Google Analytics para aplicaciones y qué debes hacer para comenzar a usarlo.
Google Analytics mide los eventos para ayudarte a conocer tu rendimiento. Por ejemplo, puedes usar Google Analytics para medir la participación, obtener estadísticas sobre tu público y saber cómo interactúa con tu aplicación.
Configura tu cuenta
A continuación, se incluye una descripción general de los pasos para configurar tu cuenta de Google Analytics para la recopilación de datos:
Para agregar Google Analytics a tu app y comenzar a registrar eventos, usa Firebase.
Firebase es la plataforma integrada para desarrolladores de apps de Google. El SDK de Firebase recopila automáticamente datos básicos sobre el uso de la aplicación sin necesidad de escribir código adicional. Estos son algunos ejemplos de lo que puedes medir:
Cantidad de veces que se abrió tu app
Indica la frecuencia con la que se realizaron compras directas desde la aplicación.
Cantidad de usuarios que estuvieron activos durante un período determinado
[[["Fácil de comprender","easyToUnderstand","thumb-up"],["Resolvió mi problema","solvedMyProblem","thumb-up"],["Otro","otherUp","thumb-up"]],[["Falta la información que necesito","missingTheInformationINeed","thumb-down"],["Muy complicado o demasiados pasos","tooComplicatedTooManySteps","thumb-down"],["Desactualizado","outOfDate","thumb-down"],["Problema de traducción","translationIssue","thumb-down"],["Problema con las muestras o los códigos","samplesCodeIssue","thumb-down"],["Otro","otherDown","thumb-down"]],["Última actualización: 2025-08-04 (UTC)"],[[["\u003cp\u003eIntegrate Google Analytics into your app using Firebase for event logging.\u003c/p\u003e\n"],["\u003cp\u003eUtilize the Measurement Protocol for cross-platform data collection and analysis.\u003c/p\u003e\n"],["\u003cp\u003eExplore the "Send app events to Google Analytics" codelab for practical implementation guidance.\u003c/p\u003e\n"]]],["The core content focuses on integrating Google Analytics for app event tracking. To do this, use Firebase for adding Google Analytics and logging events. For tracking across various platforms, utilize the Measurement Protocol. A codelab is provided as a starting point, guiding users through sending app events to Google Analytics. This enables users to effectively measure and analyze app activity across multiple platforms.\n"],null,["# Google Analytics for apps\n\nThis page explains Google Analytics for apps, and what you need to do to get\nstarted.\n\nGoogle Analytics measures events to help you learn about your performance. For\nexample, you can use Google Analytics to measure engagement, insights about your\naudience, and how they interact with your app.\n\nSet up your account\n-------------------\n\nHere's an overview of the steps to set up your Google Analytics account for data\ncollection:\n\n1. If you don't already have one, [create a Google Analytics\n account](//support.google.com/analytics/answer/9304153#account).\n2. After creating an account, [create a new\n property](//support.google.com/analytics/answer/9304153#property). Properties are like containers that hold the data you collect.\n3. Once you've created a new property, [add an app data stream](//support.google.com/analytics/answer/9304153#stream&zippy=%2Cios-app-or-android-app) that sends the data from your app to the property.\n\nTag your app\n------------\n\nTo add Google Analytics to your app and begin logging events, use\n[Firebase](//firebase.google.com/docs/analytics/get-started).\n\nFirebase is Google's integrated app-developer platform. The Firebase SDK\ncollects basic app-usage data for you automatically, without the need to write\nany additional code. Here are some examples of what you can measure:\n\n- How many times your app was opened.\n- How often in-app purchases were made.\n- How many users were active during a certain period of time.\n\nMeasure additional platforms\n----------------------------\n\nFor measurement across multiple platforms, use the [Measurement\nProtocol](/analytics/devguides/collection/protocol/ga4). To get started, try our\n[Send app events to Google Analytics\ncodelab](//firebase.google.com/codelabs/firebase_mp#0)."]]
