What are you working on today?

Advertising Platforms

Tools and APIs for advertisers to programmatically manage, bid on, and report on ad campaigns across Google's network and other exchanges.
Advertising Platforms
Automate and manage Google Ads campaigns, accounts, and reporting at scale with our programmatic interface.
Advertising Platforms
Automate Google Ads-related activities using JavaScript
Advertising Platforms
Automate and manage campaigns, audiences, and reporting for enterprise media buying in Display & Video 360.
Advertising Platforms
A programmatic interface for Display & Video 360 reporting. Build and run report queries, and download the resulting report file.
Advertising Platforms
Enables bidders to manage their RTB integrations with Google, including endpoints, QPS quotas, pretargeting configurations, and creative submission and status.
Advertising Platforms
Write bidder applications that can communicate with Google using one of the supported RTB protocols.
Advertising Platforms
Enables buyers to manage publisher negotations, auction packages, and client access.
Advertising Platforms
Build applications to efficiently manage large or complex trafficking, reporting, and attribution workflows for Campaign Manager 360.

Tagging

Solutions for deploying and managing website and app tags, enabling robust data collection for advertising and measurement.
Tagging
Enables management of Google Tag Manager configuration data, including accounts, containers, tags, triggers, variables, and user permissions.
Tagging
Provides solutions like gtag.js and Google Tag Manager for deploying and managing the Google tag across your websites to power advertising and measurement.

Measurement and Analytics

Products and APIs for analyzing campaign performance, measuring marketing effectiveness, and gaining insights from ad data in a privacy-safe manner.
Measurement and Analytics
Send audience and conversion data to multiple Google advertising products with a single call. Get access to confidential matching and encryption.
Measurement & Analytics
Access and manage your Google Analytics data for custom reporting, analysis, and automation.
Measurement & Analytics
Enables custom, privacy-safe analysis by joining your first-party data with Google event-level ad data within BigQuery to unlock insights and optimize campaigns.
Measurement & Analytics
An open-source Marketing Mix Modeling (MMM) library by Google for building advanced models to solve measurement challenges and optimize marketing ROI.
Measurement & Analytics
Access and manage Google Marketing Platform configuration data, including organization links with Google Analytics accounts and property service levels.

Publisher Tools

SDKs and APIs designed for website and app publishers to integrate, manage, and optimize advertising to monetize their content.
Publisher Tools
Integrate Google ads from AdMob into your Android, iOS, Unity, and Flutter applications to monetize your content.

Android | iOS | Unity | Flutter
Publisher Tools
Enables monetization of Android, iOS, Unity, and Flutter apps with ads.

Android | iOS | Unity | Flutter
Publisher Tools
Enables publishers to programmatically access AdMob account information, generate performance reports, and manage entities like apps, ad units, and mediation.
Publisher Tools
A REST API that provides methods for reading delivery and inventory data, running reports, and more.
Publisher Tools
Provides methods for managing ad inventory, creating orders, pulling reports, and more.
Publisher Tools
An ad tagging library for Google Ad Manager publishers to dynamically build ad requests and display ads on web pages.
Publisher Tools
Earn revenue by displaying relevant and engaging ads on your websites, mobile sites, and site search results.
Publisher Tools
A suite of SDKs for websites and apps to request and display multimedia ads, supporting both client-side and Dynamic Ad Insertion.

HTML5 | Android | iOS | tvOS
Publisher Tools
Stitches video content and ads into a single stream, independent of page or app.

HTML5 | Android | iOS | tvOS | Chromecast | Roku | DAI Full Service API | DAI Pod Serving API