Para conversar e dar feedback sobre nossos produtos, participe do canal oficial da AdMob no Discord. Ele está disponível no servidor da comunidade de publicidade e medição do Google (link em inglês).
Com os anúncios nativos, você pode personalizar sua publicidade e oferecer uma experiência melhor aos usuários, o que aumenta o engajamento e seu rendimento geral.
Para aproveitar ao máximo os anúncios nativos, estilize seus layouts
para que pareçam uma extensão natural do app. Criamos modelos nativos
para ajudar você a começar.
Esses modelos são visualizações completas de código para seus anúncios nativos, projetados para implementação
rápida e modificação fácil. Com eles, é possível implementar
seu primeiro anúncio nativo em apenas alguns minutos e personalizá-lo rapidamente
sem muita programação. Você decide onde colocar o anúncio:
em uma visualização de tabela usada em um feed de notícias, em uma caixa de diálogo ou em qualquer outro lugar
do app.
Neste guia, mostramos como baixar, incluir e usar modelos nativos nos
seus apps iOS. Você precisa já ter usado o SDK para carregar
um anúncio nativo.
Tamanhos de modelo
Há dois tamanhos de modelo: pequeno e médio. Cada um é representado
por uma classe, que são GADTSmallTemplateView e
GADTMediumTemplateView. As duas classes estendem GADTTemplateView. Os dois
modelos têm uma proporção fixa, que é dimensionada para preencher a largura das
visualizações principais somente se você chamar addHorizontalConstraintsToSuperviewWidth.
Se você não chamar addHorizontalConstraintsToSuperviewWidth, cada modelo
vai renderizar o tamanho padrão.
GADTSmallTemplateView
O modelo pequeno é ideal para células UICollectionView ou UITableView. Por
exemplo, você pode usá-lo para anúncios in-feed ou em qualquer lugar que precise de uma
visualização retangular fina. O tamanho padrão desse modelo é de 91 pontos de altura por 355 pontos de largura.
GADTMediumTemplateView
O modelo médio foi criado para ser uma visualização de meia página ou de três quartos de página. Isso é bom para
páginas de destino ou iniciais, mas ele também pode ser incluído em UITableViews. O
tamanho padrão desse modelo é de 370 pontos de altura por 355 pontos de largura.
Todos os nossos modelos são compatíveis com o layout automático, então fique à vontade para testar o
posicionamento. É claro que você também pode mudar o código-fonte e os arquivos xib para
atender aos seus requisitos.
Como instalar os modelos de anúncios nativos
Para instalar os modelos nativos, baixe o arquivo ZIP e arraste-o para o
projeto do Xcode. Confira se a opção Copy items if needed está marcada.
Como usar os modelos de anúncios nativos
Depois de adicionar a pasta ao projeto e incluir a classe relevante no
arquivo, siga estas etapas para usar um modelo. A única maneira
de mudar as propriedades de fonte e estilo é usando o dicionário de estilos.
No momento, substituímos qualquer estilo definido no próprio xib.
Objective-C
///Step1:Importthetemplatesthatyouneed.#import "NativeTemplates/GADTSmallTemplateView.h"#import "NativeTemplates/GADTTemplateView.h"...//STEP2:Initializeyourtemplateviewobject.GADTSmallTemplateView*templateView=[[NSBundlemainBundle]loadNibNamed:@"GADTSmallTemplateView"owner:niloptions:nil].firstObject;//STEP3:TemplateviewsarejustGADNativeAdViews._nativeAdView=templateView;nativeAd.delegate=self;//STEP4:Addyourtemplateasasubviewofwhicheverviewyou'd like.//ThismustbedonebeforecallingaddHorizontalConstraintsToSuperviewWidth.//Pleasenote:OurtemplateobjectsaresubclassesofGADNativeAdViewso//youcaninsertthemintowhatevertypeofviewyou’dlike,anddon’tneedto//createyourown.[self.viewaddSubview:templateView];//STEP5(Optional):Createyourstylesdictionary.Setyourstylesdictionary//onthetemplateproperty.Adefaultdictionaryiscreatedforyouifyoudo//notsetthis.Note-templatesdonotcurrentlyrespectstylechangesinthe//xib.NSString*myBlueColor=@"#5C84F0";NSDictionary*styles=@{GADTNativeTemplateStyleKeyCallToActionFont:[UIFontsystemFontOfSize:15.0],GADTNativeTemplateStyleKeyCallToActionFontColor:UIColor.whiteColor,GADTNativeTemplateStyleKeyCallToActionBackgroundColor:[GADTTemplateViewcolorFromHexString:myBlueColor],GADTNativeTemplateStyleKeySecondaryFont:[UIFontsystemFontOfSize:15.0],GADTNativeTemplateStyleKeySecondaryFontColor:UIColor.grayColor,GADTNativeTemplateStyleKeySecondaryBackgroundColor:UIColor.whiteColor,GADTNativeTemplateStyleKeyPrimaryFont:[UIFontsystemFontOfSize:15.0],GADTNativeTemplateStyleKeyPrimaryFontColor:UIColor.blackColor,GADTNativeTemplateStyleKeyPrimaryBackgroundColor:UIColor.whiteColor,GADTNativeTemplateStyleKeyTertiaryFont:[UIFontsystemFontOfSize:15.0],GADTNativeTemplateStyleKeyTertiaryFontColor:UIColor.grayColor,GADTNativeTemplateStyleKeyTertiaryBackgroundColor:UIColor.whiteColor,GADTNativeTemplateStyleKeyMainBackgroundColor:UIColor.whiteColor,GADTNativeTemplateStyleKeyCornerRadius:[NSNumbernumberWithFloat:7.0],};templateView.styles=styles;//STEP6:Settheadforyourtemplatetorender.templateView.nativeAd=nativeAd;//STEP7(Optional):Ifyou'd like your template view to span the width of your//superviewcallthismethod.[templateViewaddHorizontalConstraintsToSuperviewWidth];[templateViewaddVerticalCenterConstraintToSuperview];
Chaves do dicionário de estilo
A maneira mais rápida de personalizar seus modelos é criando um dicionário com as
seguintes chaves:
Objective-C
/// Call to action font. Expects a UIFont.GADTNativeTemplateStyleKeyCallToActionFont/// Call to action font color. Expects a UIColor.GADTNativeTemplateStyleKeyCallToActionFontColor;/// Call to action background color. Expects a UIColor.GADTNativeTemplateStyleKeyCallToActionBackgroundColor;/// The font, font color and background color for the first row of text in the/// template./// All templates have a primary text area which is populated by the native ad's/// headline./// Primary text font. Expects a UIFont.GADTNativeTemplateStyleKeyPrimaryFont;/// Primary text font color. Expects a UIFont.GADTNativeTemplateStyleKeyPrimaryFontColor;/// Primary text background color. Expects a UIColor.GADTNativeTemplateStyleKeyPrimaryBackgroundColor;/// The font, font color and background color for the second row of text in the/// template./// All templates have a secondary text area which is populated either by the/// body of the ad, or by the rating of the app./// Secondary text font. Expects a UIFont.GADTNativeTemplateStyleKeySecondaryFont;/// Secondary text font color. Expects a UIColor.GADTNativeTemplateStyleKeySecondaryFontColor;/// Secondary text background color. Expects a UIColor.GADTNativeTemplateStyleKeySecondaryBackgroundColor;/// The font, font color and background color for the third row of text in the/// template. The third row is used to display store name or the default/// tertiary text./// Tertiary text font. Expects a UIFont.GADTNativeTemplateStyleKeyTertiaryFont;/// Tertiary text font color. Expects a UIColor.GADTNativeTemplateStyleKeyTertiaryFontColor;/// Tertiary text background color. Expects a UIColor.GADTNativeTemplateStyleKeyTertiaryBackgroundColor;/// The background color for the bulk of the ad. Expects a UIColor.GADTNativeTemplateStyleKeyMainBackgroundColor;/// The corner rounding radius for the icon view and call to action. Expects an/// NSNumber.GADTNativeTemplateStyleKeyCornerRadius;
Perguntas frequentes
Por que recebo uma exceção quando tento instanciar o objeto de modelo?
Isso pode acontecer se você tiver mudado o tamanho da visualização no arquivo xib, mas
não tiver alterado o tamanho do frame criado no método "setup" da
subclasse.
Como posso personalizar ainda mais esses modelos?
Eles são apenas arquivos xib com objetos de visualização associados, como qualquer outro
xib e classe de visualização personalizada que você talvez já tenha usado no desenvolvimento para iOS.
Se preferir criar seus anúncios nativos do zero, consulte nosso
Guia do formato nativo avançado.
Por que meus estilos não atualizam quando são definidos no arquivo xib?
No momento, substituímos todos os estilos xib pelo dicionário de estilos padrão em
GADTTemplateView.m.
Contribuir
Criamos os modelos nativos para ajudar você a desenvolver anúncios nativos rapidamente.
Gostaríamos que você contribuísse com nosso repositório do
GitHub
adicionando novos modelos ou recursos. Envie uma solicitação de pull para que possamos
analisar.
[[["Fácil de entender","easyToUnderstand","thumb-up"],["Meu problema foi resolvido","solvedMyProblem","thumb-up"],["Outro","otherUp","thumb-up"]],[["Não contém as informações de que eu preciso","missingTheInformationINeed","thumb-down"],["Muito complicado / etapas demais","tooComplicatedTooManySteps","thumb-down"],["Desatualizado","outOfDate","thumb-down"],["Problema na tradução","translationIssue","thumb-down"],["Problema com as amostras / o código","samplesCodeIssue","thumb-down"],["Outro","otherDown","thumb-down"]],["Última atualização 2025-09-02 UTC."],[[["\u003cp\u003eNative Templates offer pre-built layouts for native ads, enabling quick implementation and customization for a better user experience within iOS apps.\u003c/p\u003e\n"],["\u003cp\u003eTwo template sizes, small and medium, are available, designed for various ad placements like in-feed ads or landing pages, and can be easily integrated using provided code snippets.\u003c/p\u003e\n"],["\u003cp\u003eTemplates can be further personalized by adjusting font, color, and background styles using a styles dictionary with specific keys for different ad elements.\u003c/p\u003e\n"],["\u003cp\u003eTo utilize the templates, developers need to download the provided zip file, add it to their Xcode project, and follow the step-by-step instructions for implementation and customization.\u003c/p\u003e\n"],["\u003cp\u003eDevelopers can explore the GitHub repository to contribute new templates or features, enhancing the Native Templates offering for iOS native ads.\u003c/p\u003e\n"]]],["Native Templates are pre-designed, customizable views for native ads in iOS apps, available for download from GitHub. Two sizes, small (`GADTSmallTemplateView`) and medium (`GADTMediumTemplateView`), are provided, with default and scalable dimensions. To use, download the templates, import them into your project, initialize a template view object, set it as a subview, optionally define a styles dictionary for font and color customization, assign the native ad, and add constraints for width scaling. Style settings in the xib are overridden.\n"],null,["Select platform: [Android](/admob/android/native/templates \"View this page for the Android platform docs.\") [iOS](/admob/ios/native/templates \"View this page for the iOS platform docs.\") [Flutter](/admob/flutter/native/templates \"View this page for the Flutter platform docs.\")\n\n\u003cbr /\u003e\n\n[Download Native Templates](//github.com/googleads/googleads-mobile-ios-native-templates)\n| **Key Point:** Before continuing, know how to [load a native\n| ad](/admob/ios/native#load-ad). Learn more about native ads in our [Native Ads\n| Playbook](//admob.google.com/home/resources/native-ads-playbook/).\n\n\nUsing native ads you can customize your ads resulting in a better user\nexperience. Better user experiences can increase engagement and improve your\noverall yield.\n\nIn order to get the most out of native ads, it's important to style your ad\nlayouts so that they feel like a natural extension of your app. To help you get\nstarted, we've created Native Templates.\n\nNative Templates are code-complete views for your native ads, designed for fast\nimplementation and easy modification. With Native Templates, you can implement\nyour first native ad in just a few minutes, and you can quickly customize the\nlook and feel without a lot of code. You can place these templates anywhere you\nwant, such as in a TableView used in a news feed, in a dialog, or anywhere else\nin your app.\n| **Note:** If you're interested in designing your own native layouts from scratch, return to the [Native Advanced](/admob/ios/native/advanced) documentation instead.\n\nThis guide will show you how to download, include, and use Native Templates in\nyour iOS apps. It assumes you've already successfully used the SDK to load a\nnative ad.\n\nTemplate sizes\n\nThere are two template sizes: small and medium. Each template is represented\nby a class. The classes are `GADTSmallTemplateView` and\n`GADTMediumTemplateView`. Both classes extend `GADTTemplateView`. Both\ntemplates have a fixed aspect ratio, which will scale to fill the width of\ntheir parent views only if you call `addHorizontalConstraintsToSuperviewWidth`.\nIf you don't call `addHorizontalConstraintsToSuperviewWidth`, each template\nwill render its default size.\n\nGADTSmallTemplateView\n\nThe small template is ideal for `UICollectionView` or `UITableView` cells. For\ninstance you could use it for in-feed ads, or anywhere you need a thin\nrectangular ad view. The default size of this template is 91 points high by 355\npoints wide.\n\nGADTMediumTemplateView\n\nThe medium template is meant to be a 1/2 to 3/4-page view. This is good for\nlanding or splash pages, but can also be included in `UITableViews`. The\ndefault size of this template is 370 points high by 355 points wide.\n\nAll of our templates support autolayout, so feel free to experiment with\nplacement. Of course, you can also change the source code and xib files to\nsuit your requirements.\n\nInstalling the native ad templates\n\nTo install the Native Templates, simply download the zip and drag it into your\nXcode project. Make sure you check **Copy items if needed**.\n\nUsing the native ad templates\n\nOnce you've added the folder to your project and included the relevant class in\nyour file, follow this recipe to use a template. Note that the only way\nto change font and style properties is using the styles dictionary---we\ncurrently override any style set in the xib itself.\n\nObjective-C \n\n```python\n/// Step 1: Import the templates that you need.\n#import \"NativeTemplates/GADTSmallTemplateView.h\"\n#import \"NativeTemplates/GADTTemplateView.h\"\n...\n\n// STEP 2: Initialize your template view object.\nGADTSmallTemplateView *templateView =\n [[NSBundle mainBundle] loadNibNamed:@\"GADTSmallTemplateView\" owner:nil options:nil]\n .firstObject;\n\n// STEP 3: Template views are just GADNativeAdViews.\n_nativeAdView = templateView;\nnativeAd.delegate = self;\n\n// STEP 4: Add your template as a subview of whichever view you'd like.\n// This must be done before calling addHorizontalConstraintsToSuperviewWidth.\n// Please note: Our template objects are subclasses of GADNativeAdView so\n// you can insert them into whatever type of view you'd like, and don't need to\n// create your own.\n[self.view addSubview:templateView];\n\n// STEP 5 (Optional): Create your styles dictionary. Set your styles dictionary\n// on the template property. A default dictionary is created for you if you do\n// not set this. Note - templates do not currently respect style changes in the\n// xib.\n\nNSString *myBlueColor = @\"#5C84F0\";\nNSDictionary *styles = @{\n GADTNativeTemplateStyleKeyCallToActionFont : [UIFont systemFontOfSize:15.0],\n GADTNativeTemplateStyleKeyCallToActionFontColor : UIColor.whiteColor,\n GADTNativeTemplateStyleKeyCallToActionBackgroundColor :\n [GADTTemplateView colorFromHexString:myBlueColor],\n GADTNativeTemplateStyleKeySecondaryFont : [UIFont systemFontOfSize:15.0],\n GADTNativeTemplateStyleKeySecondaryFontColor : UIColor.grayColor,\n GADTNativeTemplateStyleKeySecondaryBackgroundColor : UIColor.whiteColor,\n GADTNativeTemplateStyleKeyPrimaryFont : [UIFont systemFontOfSize:15.0],\n GADTNativeTemplateStyleKeyPrimaryFontColor : UIColor.blackColor,\n GADTNativeTemplateStyleKeyPrimaryBackgroundColor : UIColor.whiteColor,\n GADTNativeTemplateStyleKeyTertiaryFont : [UIFont systemFontOfSize:15.0],\n GADTNativeTemplateStyleKeyTertiaryFontColor : UIColor.grayColor,\n GADTNativeTemplateStyleKeyTertiaryBackgroundColor : UIColor.whiteColor,\n GADTNativeTemplateStyleKeyMainBackgroundColor : UIColor.whiteColor,\n GADTNativeTemplateStyleKeyCornerRadius : [NSNumber numberWithFloat:7.0],\n};\n\ntemplateView.styles = styles;\n\n// STEP 6: Set the ad for your template to render.\ntemplateView.nativeAd = nativeAd;\n\n// STEP 7 (Optional): If you'd like your template view to span the width of your\n// superview call this method.\n[templateView addHorizontalConstraintsToSuperviewWidth];\n[templateView addVerticalCenterConstraintToSuperview];\n```\n\nStyle dictionary keys\n\nThe fastest way to customize your templates is to make a dictionary with the\nfollowing keys:\n\nObjective-C \n\n```scilab\n/// Call to action font. Expects a UIFont.\nGADTNativeTemplateStyleKeyCallToActionFont\n\n/// Call to action font color. Expects a UIColor.\nGADTNativeTemplateStyleKeyCallToActionFontColor;\n\n/// Call to action background color. Expects a UIColor.\nGADTNativeTemplateStyleKeyCallToActionBackgroundColor;\n\n/// The font, font color and background color for the first row of text in the\n/// template.\n\n/// All templates have a primary text area which is populated by the native ad's\n/// headline.\n\n/// Primary text font. Expects a UIFont.\nGADTNativeTemplateStyleKeyPrimaryFont;\n\n/// Primary text font color. Expects a UIFont.\nGADTNativeTemplateStyleKeyPrimaryFontColor;\n\n/// Primary text background color. Expects a UIColor.\nGADTNativeTemplateStyleKeyPrimaryBackgroundColor;\n\n/// The font, font color and background color for the second row of text in the\n/// template.\n\n/// All templates have a secondary text area which is populated either by the\n/// body of the ad, or by the rating of the app.\n\n/// Secondary text font. Expects a UIFont.\nGADTNativeTemplateStyleKeySecondaryFont;\n\n/// Secondary text font color. Expects a UIColor.\nGADTNativeTemplateStyleKeySecondaryFontColor;\n\n/// Secondary text background color. Expects a UIColor.\nGADTNativeTemplateStyleKeySecondaryBackgroundColor;\n\n/// The font, font color and background color for the third row of text in the\n/// template. The third row is used to display store name or the default\n/// tertiary text.\n\n/// Tertiary text font. Expects a UIFont.\nGADTNativeTemplateStyleKeyTertiaryFont;\n\n/// Tertiary text font color. Expects a UIColor.\nGADTNativeTemplateStyleKeyTertiaryFontColor;\n\n/// Tertiary text background color. Expects a UIColor.\nGADTNativeTemplateStyleKeyTertiaryBackgroundColor;\n\n/// The background color for the bulk of the ad. Expects a UIColor.\nGADTNativeTemplateStyleKeyMainBackgroundColor;\n\n/// The corner rounding radius for the icon view and call to action. Expects an\n/// NSNumber.\nGADTNativeTemplateStyleKeyCornerRadius;\n```\n\nFAQs\n\nWhy do I get an exception when I try to instantiate the template object?\n: This can happen if you've changed the size of the view in the xib file but\n haven't changed the size of the frame created in the \"setup\" method of the\n subclass.\n\nHow can I further customize these templates?\n: These templates are just xibs with associated view objects, like any other\n xib and custom view class you may be used to from iOS development.\n If you prefer to build your native ads from scratch, see our\n [Native Advanced guide](/admob/ios/native/advanced).\n\nWhy aren't my styles updating when I set them in the xib?\n: We currently override all xib styles by the default styles dictionary in\n `GADTTemplateView.m`.\n\nContribute\n\nWe've made Native Templates to help you develop native ads quickly.\nWe'd love to see you contribute to our\n[GitHub](//github.com/googleads/googleads-mobile-ios-native-templates)\nrepo to add new templates or features. Send us a pull request and we'll take a\nlook."]]