Native Anzeigen migrieren

Auf dieser Seite finden Sie einen Vergleich der Implementierungen nativer Anzeigen zwischen Google Mobile Ads SDK (Legacy) und GMA Next-Gen SDK.

Anzeige laden

In der folgenden Tabelle werden die wichtigsten Implementierungen beim Laden einer nativen Anzeige verglichen:

Implementierungsziel Google Mobile Ads SDK (Legacy) GMA Next-Gen SDK
Native Anzeigentypen angeben Über eindeutige Methoden auf AdLoader. In der Anzeigenanfrage.
Callback für erfolgreiches Laden der Anzeige verarbeiten Für jeden nativen Anzeigentyp gibt es einen separaten Callback. Eine einzige Schnittstelle NativeAdLoaderCallback verarbeitet das erfolgreiche Laden von Anzeigen für alle nativen Anzeigentypen.
Callback für Fehler beim Laden von Anzeigen verarbeiten In einem separaten Listener. Innerhalb von NativeAdLoaderCallback.

Native Anzeige laden

In den folgenden Beispielen wird eine native Anzeige geladen:

Google Mobile Ads SDK (Legacy)

Kotlin

val adLoader =
  AdLoader.Builder(this, AD_UNIT_ID)
    .forNativeAd(object : NativeAd.OnNativeAdLoadedListener {
      override fun onNativeAdLoaded(nativeAd: NativeAd) {
        // Native ad loaded.
      }
    })
    .withAdListener(
      object : AdListener() {
        override fun onAdFailedToLoad(loadAdError: LoadAdError) {
          // Native ad failed to load.
        }
      }
    )
    .build()

adLoader.loadAd(AdRequest.Builder().build())

Java

AdLoader adLoader = new AdLoader.Builder(this, AD_UNIT_ID)
    .forNativeAd(new NativeAd.OnNativeAdLoadedListener() {
      @Override
      public void onNativeAdLoaded(NativeAd nativeAd) {
        // Native ad loaded.
      }
    })
    .withAdListener(new AdListener() {
      @Override
      public void onAdFailedToLoad(@NonNull LoadAdError loadAdError) {
        // Native ad failed to load.
      }
    })
    .build();

adLoader.loadAd(new AdRequest.Builder().build());
GMA Next-Gen SDK

Kotlin

NativeAdLoader.load(
  NativeAdRequest.Builder(AD_UNIT_ID, listOf(NativeAd.NativeAdType.NATIVE)).build(),
  object : NativeAdLoaderCallback {
    override fun onNativeAdLoaded(nativeAd: NativeAd) {
      // Native ad loaded.
    }

    override fun onAdFailedToLoad(adError: LoadAdError) {
      // Native ad failed to load.
    }
  }
)

Java

NativeAdLoader.load(
  new NativeAdRequest.Builder(AD_UNIT_ID, List.of(NativeAd.NativeAdType.NATIVE)).build(),
  new NativeAdLoaderCallback() {
    @Override
    public void onNativeAdLoaded(NativeAd nativeAd) {
      // Native ad loaded.
    }

    @Override
    public void onAdFailedToLoad(LoadAdError adError) {
      // Native ad failed to load.
    }
  }
);

Benutzerdefinierte native Anzeige laden

In den folgenden Beispielen wird eine benutzerdefinierte native Anzeige geladen:

Google Mobile Ads SDK (Legacy)

Kotlin

val adLoader =
  AdLoader.Builder(this, AD_UNIT_ID)
    .forCustomFormatAd(CUSTOM_FORMAT_ID,
      object: NativeCustomFormatAd.OnCustomFormatAdLoadedListener {
        override fun onCustomFormatAdLoaded(nativeCustomFormatAd: NativeCustomFormatAd) {
          // Custom native ad loaded.
        }
      },
      object: NativeCustomFormatAd.OnCustomClickListener {
        override fun onCustomClick(
          nativeCustomFormatAd: NativeCustomFormatAd,
          assetName: String
        ) {
          // Custom native ad recorded a click.
        }
      })
    .withAdListener(
      object : AdListener() {
        override fun onAdFailedToLoad(loadAdError: LoadAdError) {
          // Custom native ad failed to load.
        }
      }
    )
    .build()

adLoader.loadAd(AdRequest.Builder().build())

Java

AdLoader adLoader = new AdLoader.Builder(this, AD_UNIT_ID)
    .forCustomFormatAd(CUSTOM_FORMAT_ID,
        new NativeCustomFormatAd.OnCustomFormatAdLoadedListener() {
          @Override
          public void onCustomFormatAdLoaded(NativeCustomFormatAd nativeCustomFormatAd) {
            // Custom native ad loaded.
          }
        },
        new NativeCustomFormatAd.OnCustomClickListener() {
          @Override
          public void onCustomClick(NativeCustomFormatAd nativeCustomFormatAd, String assetName) {
            // Custom native ad recorded a click.
          }
        })
    .withAdListener(new AdListener() {
      @Override
      public void onAdFailedToLoad(@NonNull LoadAdError loadAdError) {
        // Custom native ad failed to load.
      }
    })
    .build();

adLoader.loadAd(new AdRequest.Builder().build());
GMA Next-Gen SDK

Kotlin

NativeAdLoader.load(
  NativeAdRequest
    .Builder(AD_UNIT_ID, listOf(NativeAd.NativeAdType.CUSTOM_NATIVE))
    .setCustomFormatIds(listOf(CUSTOM_FORMAT_ID))
    .build(),
  object : NativeAdLoaderCallback {
    override fun onCustomNativeAdLoaded(customNativeAd: CustomNativeAd) {
      // Custom native ad loaded.
    }

    override fun onAdFailedToLoad(adError: LoadAdError) {
      // Custom native ad failed to load.
    }
  }
)

Java

NativeAdLoader.load(
    new NativeAdRequest.Builder(AD_UNIT_ID, List.of(NativeAdType.CUSTOM_NATIVE))
        .setCustomFormatIds(List.of(CUSTOM_FORMAT_ID))
        .build(),
    new NativeAdLoaderCallback() {
      @Override
      public void onCustomNativeAdLoaded(CustomNativeAd customNativeAd) {
        // Custom native ad loaded.
      }

      @Override
      public void onAdFailedToLoad(LoadAdError adError) {
        // Custom native ad failed to load.
      }
    }
);

Optionen für native Anzeigen festlegen

In den folgenden Beispielen werden die Optionen für native Anzeigen festgelegt:

Google Mobile Ads SDK (Legacy)

Legen Sie in Google Mobile Ads SDK (Legacy) die Optionen für native Anzeigen für AdLoader.Builder fest.

Kotlin

val videoOptions = VideoOptions.Builder().setStartMuted(true).build()

val adLoader =
  AdLoader.Builder(this, AD_UNIT_ID)
    .withNativeAdOptions(NativeAdOptions.Builder().setVideoOptions(videoOptions).build())
    .build()

Java

VideoOptions videoOptions = new VideoOptions.Builder()
    .setStartMuted(true)
    .build();

AdLoader adLoader = new AdLoader.Builder(this, AD_UNIT_ID)
    .withNativeAdOptions(new NativeAdOptions.Builder()
        .setVideoOptions(videoOptions)
        .build())
    .build();
GMA Next-Gen SDK

Legen Sie in GMA Next-Gen SDK die Optionen für native Anzeigen für NativeAdRequest.Builder fest.

Kotlin

val videoOptions = VideoOptions.Builder().setStartMuted(true).build()

val nativeAdRequest = NativeAdRequest
  .Builder(AD_UNIT_ID, listOf(NativeAd.NativeAdType.NATIVE))
  .setVideoOptions(videoOptions)
  .build()

Java

VideoOptions videoOptions = new VideoOptions.Builder().setStartMuted(true).build();

NativeAdRequest nativeAdRequest = new NativeAdRequest
    .Builder(AD_UNIT_ID, List.of(NativeAd.NativeAdType.NATIVE))
    .setVideoOptions(videoOptions)
    .build();

Ereignis-Callbacks für native Anzeigen festlegen

In den folgenden Beispielen werden die Callbacks für Ereignisse nativer Anzeigen festgelegt:

Google Mobile Ads SDK (Legacy)

Callbacks für Ereignisse nativer Anzeigen müssen vor dem Laden der Anzeige registriert werden.

Kotlin

val adLoader =
  AdLoader.Builder(this, AD_UNIT_ID)
    .forNativeAd(object : NativeAd.OnNativeAdLoadedListener {
      override fun onNativeAdLoaded(nativeAd: NativeAd) {
        // Native ad loaded.
      }
    })
    .withAdListener(
      object : AdListener() {
        override fun onAdOpened() {
          // Native ad opened an overlay that covered the screen.
        }

        override fun onAdClosed() {
          // Native ad closed.
        }

        override fun onAdImpression() {
          // Native ad recorded an impression.
        }

        override fun onAdClicked() {
          // Native ad recorded a click.
        }
      }
    )
    .build()

adLoader.loadAd(AdRequest.Builder().build())

Java

AdLoader adLoader = new AdLoader.Builder(this, AD_UNIT_ID)
    .forNativeAd(new NativeAd.OnNativeAdLoadedListener() {
      @Override
      public void onNativeAdLoaded(NativeAd nativeAd) {
        // Native ad loaded.
      }
    })
    .withAdListener(new AdListener() {
      @Override
      public void onAdOpened() {
        // Native ad opened an overlay that covered the screen.
      }

      @Override
      public void onAdClosed() {
        // Native ad closed.
      }

      @Override
      public void onAdImpression() {
        // Native ad recorded an impression.
      }

      @Override
      public void onAdClicked() {
        // Native ad recorded a click.
      }
    })
    .build();

adLoader.loadAd(new AdRequest.Builder().build());
GMA Next-Gen SDK

GMA Next-Gen SDK unterstützt die Registrierung von Callbacks für Anzeigenereignisse, sobald die native Anzeige geladen wurde.

Kotlin

NativeAdLoader.load(
  NativeAdRequest
    .Builder(AD_UNIT_ID, listOf(NativeAd.NativeAdType.NATIVE))
    .build(),
  object : NativeAdLoaderCallback {
    override fun onNativeAdLoaded(nativeAd: NativeAd) {
      // Native ad loaded.
      nativeAd.adEventCallback =
        object : NativeAdEventCallback {
          override fun onAdShowedFullScreenContent() {
            // Native ad showed full screen content.
            // Google Mobile Ads SDK (Legacy) equivalent: onAdOpened()
          }

          override fun onAdDismissedFullScreenContent() {
            // Native ad dismissed full screen content.
            // Google Mobile Ads SDK (Legacy) equivalent: onAdClosed()
          }

          override fun onAdFailedToShowFullScreenContent(
            fullScreenContentError: FullScreenContentError
          ) {
            // Native ad failed to show full screen content.
            // Google Mobile Ads SDK (Legacy) equivalent: N/A
          }

          override fun onAdImpression() {
            // Native ad recorded an impression.
          }

          override fun onAdClicked() {
            // Native ad recorded a click.
          }
        }
    }
  }
)

Java

NativeAdLoader.load(
    new NativeAdRequest.Builder(AD_UNIT_ID, List.of(NativeAd.NativeAdType.NATIVE))
        .build(),
    new NativeAdLoaderCallback() {
      @Override
      public void onNativeAdLoaded(NativeAd nativeAd) {
        // Native ad loaded.
        nativeAd.setAdEventCallback(new NativeAdEventCallback() {
          @Override
          public void onAdShowedFullScreenContent() {
            // Native ad showed full screen content.
            // Google Mobile Ads SDK (Legacy) equivalent: onAdOpened()
          }

          @Override
          public void onAdDismissedFullScreenContent() {
            // Native ad dismissed full screen content.
            // Google Mobile Ads SDK (Legacy) equivalent: onAdClosed()
          }

          @Override
          public void onAdFailedToShowFullScreenContent(FullScreenContentError fullScreenContentError) {
            // Native ad failed to show full screen content.
            // Google Mobile Ads SDK (Legacy) equivalent: N/A
          }

          @Override
          public void onAdImpression() {
            // Native ad recorded an impression.
          }

          @Override
          public void onAdClicked() {
            // Native ad recorded a click.
          }
        });
      }
    }
);

Anzeige einblenden

In diesem Abschnitt werden die Unterschiede bei der Auslieferung nativer Anzeigen beschrieben:

GMA Next-Gen SDK-Paketnamen verwenden

Wenn Sie ein NativeAdView in XML erstellen, aktualisieren Sie den Paketnamen:

Google Mobile Ads SDK (Legacy) 

<com.google.android.gms.ads.nativead.NativeAdView
    xmlns:android="http://schemas.android.com/apk/res/android"
    android:layout_width="match_parent"
    android:layout_height="wrap_content">
    <!-- Layout assets such as the media view and call to action. -->
</com.google.android.gms.ads.nativead.NativeAdView>
GMA Next-Gen SDK 

<com.google.android.libraries.ads.mobile.sdk.nativead.NativeAdView
    xmlns:android="http://schemas.android.com/apk/res/android"
    android:layout_width="match_parent"
    android:layout_height="wrap_content">
    <!-- Layout assets such as the media view and call to action. -->
</com.google.android.libraries.ads.mobile.sdk.nativead.NativeAdView>

Registrieren Sie das Media-Asset mit NativeAdView.

In den folgenden Beispielen wird das Medien-Asset mit NativeAdView registriert:

Google Mobile Ads SDK (Legacy)

Google Mobile Ads SDK (Legacy) erwartet, dass die Medienansicht vor der Registrierung der nativen Anzeige bei der nativen Anzeigenansicht registriert wird. Die API erzwingt dieses Verhalten jedoch nicht.

Kotlin

private fun displayNativeAd(nativeAd: NativeAd) {
  // Inflate the NativeAdView layout.
  val nativeAdBinding = NativeAdBinding.inflate(layoutInflater)

  // Add the NativeAdView to the view hierarchy.
  binding.nativeViewContainer.addView(nativeAdBinding.root)
  val nativeAdView = nativeAdBinding.root

  // Populate and register the asset views.
  nativeAdView.mediaView = nativeAdBinding.adMedia
  // ...

  // Register the native ad with the NativeAdView.
  nativeAdView.setNativeAd(nativeAd)
}

Java

private void displayNativeAd(NativeAd nativeAd) {
  // Inflate the NativeAdView layout
  NativeAdBinding nativeAdBinding = NativeAdBinding.inflate(getLayoutInflater());

  // Add the NativeAdView to the view hierarchy
  binding.nativeViewContainer.addView(nativeAdBinding.getRoot());
  NativeAdView nativeAdView = nativeAdBinding.getRoot();

  // Populate and register the asset views
  nativeAdView.setMediaView(nativeAdBinding.adMedia);
  // ...

  // Register the native ad with the NativeAdView
  nativeAdView.setNativeAd(nativeAd);
}
GMA Next-Gen SDK

GMA Next-Gen SDK erzwingt die Registrierung der Medienansicht mit der nativen Anzeigenansicht gleichzeitig mit der nativen Anzeige.

Kotlin

private fun displayNativeAd(nativeAd: NativeAd) {
  // Inflate the NativeAdView layout.
  val nativeAdBinding = NativeAdBinding.inflate(layoutInflater)

  // Add the NativeAdView to the view hierarchy.
  binding.nativeViewContainer.addView(nativeAdBinding.root)
  val nativeAdView = nativeAdBinding.root

  // Populate and register the asset views.
  // ...

  // Register the native ad and media content asset with the NativeAdView.
  val mediaView = nativeAdBinding.adMedia
  nativeAdView.registerNativeAd(nativeAd, mediaView)
}

Java

private void displayNativeAd(NativeAd nativeAd) {
  // Inflate the NativeAdView layout.
  NativeAdBinding nativeAdBinding = NativeAdBinding.inflate(getLayoutInflater());

  // Add the NativeAdView to the view hierarchy.
  binding.nativeViewContainer.addView(nativeAdBinding.getRoot());
  NativeAdView nativeAdView = nativeAdBinding.getRoot();

  // Populate and register the asset views.
  // ...

  // Register the native ad and media content asset with the NativeAdView.
  MediaView mediaView = nativeAdBinding.adMedia;
  nativeAdView.registerNativeAd(nativeAd, mediaView);
}
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