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Native Anzeigen bieten Zugriff auf eine GADMediaContent-Klasse, mit der Informationen zu Medieninhalten abgerufen werden. Es kann sich dabei um ein Video oder ein Bild handeln. Außerdem wird das Objekt verwendet, um die Wiedergabe von Videoanzeigen zu steuern und auf Wiedergabeereignisse zu warten. Sie können über die .mediaContent-Property der Anzeige auf das Media-Inhaltsobjekt zugreifen.
Das Objekt GADMediaContent enthält Informationen wie das Seitenverhältnis und die Dauer des Videos. Im folgenden Snippet sehen Sie, wie das Seitenverhältnis und die Dauer einer nativen Anzeige abgerufen werden.
Das GADMediaContent-Objekt enthält einen Verweis auf ein GADVideoController-Objekt. Mit dem GADVideoController-Objekt können Publisher auf Videoereignisse reagieren.
Anzeigen, die über Werbebuchungen ausgeliefert werden, können auch mit dem GADVideoController gesteuert werden.
Wenn Sie bestimmte Videoereignisse verarbeiten möchten, müssen Sie eine Klasse schreiben, die das GADVideoControllerDelegate-Protokoll implementiert. Die Methoden des Protokolls sind alle optional.
Das folgende Beispiel zeigt, wie das Delegatenprotokoll implementiert wird:
[[["Leicht verständlich","easyToUnderstand","thumb-up"],["Mein Problem wurde gelöst","solvedMyProblem","thumb-up"],["Sonstiges","otherUp","thumb-up"]],[["Benötigte Informationen nicht gefunden","missingTheInformationINeed","thumb-down"],["Zu umständlich/zu viele Schritte","tooComplicatedTooManySteps","thumb-down"],["Nicht mehr aktuell","outOfDate","thumb-down"],["Problem mit der Übersetzung","translationIssue","thumb-down"],["Problem mit Beispielen/Code","samplesCodeIssue","thumb-down"],["Sonstiges","otherDown","thumb-down"]],["Zuletzt aktualisiert: 2025-09-06 (UTC)."],[[["\u003cp\u003eNative ads provide a \u003ccode\u003eGADMediaContent\u003c/code\u003e object for accessing and controlling video or image content, including playback and information like aspect ratio and duration.\u003c/p\u003e\n"],["\u003cp\u003eThe \u003ccode\u003eGADVideoController\u003c/code\u003e, accessible via \u003ccode\u003eGADMediaContent\u003c/code\u003e, allows publishers to manage video ad playback and respond to events like play, pause, and mute.\u003c/p\u003e\n"],["\u003cp\u003eTo receive video event notifications, implement the \u003ccode\u003eGADVideoControllerDelegate\u003c/code\u003e protocol in your class and set the \u003ccode\u003evideoController\u003c/code\u003e's delegate.\u003c/p\u003e\n"],["\u003cp\u003eThe \u003ccode\u003eGADVideoControllerDelegate\u003c/code\u003e protocol includes optional methods like \u003ccode\u003evideoControllerDidPlayVideo\u003c/code\u003e and \u003ccode\u003evideoControllerDidPauseVideo\u003c/code\u003e for handling various video events.\u003c/p\u003e\n"],["\u003cp\u003ePublishers should adhere to the Native ads policies and guidelines for proper ad rendering.\u003c/p\u003e\n"]]],["Native ads use `GADMediaContent` to access media information, like aspect ratio and video duration. `GADVideoController`, accessible via `GADMediaContent`, allows publishers to respond to video events, including play, pause, mute, and unmute. To handle these events, implement the `GADVideoControllerDelegate` protocol, setting the video controller's delegate in the `adLoader`'s `didReceiveNativeAd` method. This method allows you to define actions for when a video starts, pauses, ends, or changes its mute state.\n"],null,["Select platform: [Android](/ad-manager/mobile-ads-sdk/android/native/video-ads \"View this page for the Android platform docs.\") [iOS](/ad-manager/mobile-ads-sdk/ios/native/video-ads \"View this page for the iOS platform docs.\")\n\n\u003cbr /\u003e\n\nPrerequisites\n\n- Integrate the [Native ad format](/ad-manager/mobile-ads-sdk/ios/native).\n\nGADMediaContent\n\nNative ads provide access to a `GADMediaContent` class that is used to get\ninformation about media content which could be a video or an image. It is also\nused to control the video ad playback listen for playback events. You can access\nthe media content object via the `.mediaContent` property on the ad.\n\nThe\n[`GADMediaContent`](/ad-manager/mobile-ads-sdk/ios/api/reference/Classes/GADMediaContent)\nobject contains information such as the aspect ratio and duration of video. The\nsnippet below shows how to get the aspect ratio and duration of a native ad. \n\nSwift \n\n```swift\nif myNativeAd.mediaContent.hasVideoContent {\n let mediaAspectRatio = CGFloat(myNativeAd.mediaContent.aspectRatio)\n let duration = myNativeAd.mediaContent.duration\n}\n```\n\nObjective-C \n\n```objective-c\nif(myNativeAd.mediaContent.hasVideoContent) {\n CGFloat mediaAspectRatio = myNativeAd.mediaContent.aspectRatio;\n NSTimeInterval duration = myNativeAd.mediaContent.duration;\n}\n```\n\nGADVideoController\n\nThe `GADMediaContent` object has a reference to a\n[`GADVideoController`](/ad-manager/mobile-ads-sdk/ios/api/reference/Classes/GADVideoController)\nobject. The `GADVideoController` object allows publishers to respond to video\nevents.\n\nAds served through [line items](//support.google.com/admanager/answer/82236) can\nalso be controlled with the `GADVideoController`.\n\nThis `GADVideoController` object can be obtained by calling\n[`GADMediaContent.videoController`](/ad-manager/mobile-ads-sdk/ios/api/reference/Classes/GADMediaContent#videocontroller).\n\nCallbacks for video events\n\nTo handle specific video events you need to write a class that implements the\n[`GADVideoControllerDelegate`](/ad-manager/mobile-ads-sdk/ios/api/reference/Protocols/GADVideoControllerDelegate)\nprotocol. The methods of the protocol are all optional.\n\nThe following example shows how to implement the delegate protocol: \n\nSwift \n\n```swift\nclass ViewController: NativeAdLoaderDelegate, VideoControllerDelegate {\n private var adLoader: AdLoader?\n\n func viewDidLoad() {\n super.viewDidLoad()\n\n let videoOptions = VideoOptions()\n videoOptions.customControlsRequested = true\n adLoader = AdLoader(\n adUnitID: \"ca-app-pub-3940256099942544/3986624511\",\n rootViewController: self,\n adTypes: [.native],\n options: [videoOptions])\n adLoader?.delegate = self\n adLoader?.load(AdManagerRequest())\n\n }\n\n func adLoader(\n _ adLoader: AdLoader?,\n didReceive nativeAd: NativeAd?\n ) {\n // Set the videoController's delegate to be notified of video events.\n nativeAd?.mediaContent.videoController.delegate = self\n }\n\n // VideoControllerDelegate methods\n func videoControllerDidPlayVideo(_ videoController: VideoController) {\n // Implement this method to receive a notification when the video controller\n // begins playing the ad.\n }\n\n func videoControllerDidPauseVideo(_ videoController: VideoController) {\n // Implement this method to receive a notification when the video controller\n // pauses the ad.\n }\n\n func videoControllerDidEndVideoPlayback(_ videoController: VideoController) {\n // Implement this method to receive a notification when the video controller\n // stops playing the ad.\n }\n\n func videoControllerDidMuteVideo(_ videoController: VideoController) {\n // Implement this method to receive a notification when the video controller\n // mutes the ad.\n }\n\n func videoControllerDidUnmuteVideo(_ videoController: VideoController) {\n // Implement this method to receive a notification when the video controller\n // unmutes the ad.\n }\n}\n```\n\nObjective-C \n\n```objective-c\n@interface ViewController () \u003cGADNativeAdLoaderDelegate,\n GADVideoControllerDelegate\u003e\n@property(nonatomic, strong) GADAdLoader *adLoader;\n\n@end\n\n@implementation ViewController\n- (void)viewDidLoad {\n [super viewDidLoad];\n\n GADVideoOptions *videoOptions = [[GADVideoOptions alloc] init];\n videoOptions.customControlsRequested = YES;\n self.adLoader =\n [[GADAdLoader alloc] initWithAdUnitID:@\"ca-app-pub-3940256099942544/3986624511\"\n rootViewController:self\n adTypes:@[ GADAdLoaderAdTypeNative ]\n options:@[ videoOptions ]];\n self.adLoader.delegate = self;\n [self.adLoader loadRequest:[GAMRequest request]];\n\n}\n\n- (void)adLoader:(GADAdLoader *)adLoader\n didReceiveNativeAd:(GADNativeAd *)nativeAd {\n // Set the videoController's delegate to be notified of video events.\n nativeAd.mediaContent.videoController.delegate = self;\n}\n\n// GADVideoControllerDelegate methods\n- (void)videoControllerDidPlayVideo:(nonnull GADVideoController *)videoController {\n // Implement this method to receive a notification when the video controller\n // begins playing the ad.\n}\n\n- (void)videoControllerDidPauseVideo:(nonnull GADVideoController *)videoController {\n // Implement this method to receive a notification when the video controller\n // pauses the ad.\n}\n\n- (void)videoControllerDidEndVideoPlayback:(nonnull GADVideoController *)videoController {\n // Implement this method to receive a notification when the video controller\n // stops playing the ad.\n}\n\n- (void)videoControllerDidMuteVideo:(nonnull GADVideoController *)videoController {\n // Implement this method to receive a notification when the video controller\n // mutes the ad.\n}\n\n- (void)videoControllerDidUnmuteVideo:(nonnull GADVideoController *)videoController {\n // Implement this method to receive a notification when the video controller\n // unmutes the ad.\n}\n\n@end\n```\n\nRead the [Native ads policies and\nguidelines](//support.google.com/admob/answer/6329638) for more guidance on how\nto render your native ads."]]