Our mission is to makes it straightforward for users to search for things to do on Google and seamlessly connect users with partners to make reservations.
Through a feed integration, qualifying partners can show travel activity related items on Google-owned surfaces. In addition to powering various search experiences, the data feed can also be used for advertising campaigns in the Things to do ads program.
If you would like to find out more about this program, visit our Things to do help center page.
Eligibility
If you're an attraction, tour operator, or activity provider, we encourage you to first explore connecting to Google through one of our connectivity partners.
Otherwise if you are an online travel agency, reservation technology company or still would prefer a direct integration with Google, you will need to complete the following:
Ensure that you can meet the Things to do development requirements
Contact the Things to do partnerships team through our interest form and indicate your interest in participating.
When approved, sign a content license agreement with Google and provide a designated technical contact who can be contacted by a Google technical account manager to provide support through the onboarding process