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Instructions
There are 2 steps for implementing conversion tracking:
Create a new Custom HTML Tag
Create a new Google Analytics: GA4 Event Tag
Custom HTML Tag
To properly track conversions from action_link(s), Google will
set a URL parameter rwg_token, which should be returned at the
time of a conversion.
You will be required to persist the rwg_token URL parameter
which will be appended to all action_link(s) provided by you for
a duration of 30 days when a user visits the landing page via Google. If a
user visits the page through an action link again during the 30 day period,
the existing rwg_token should be replaced with a new token, and
the 30 day time to live should be reset. The suggested way to persist this
information is via cookies.
Our recommended approach to persist the rwg_token is to create
a custom HTML tag, which is fired on every page view. The custom HTML tag
should contain javascript which extracts the rwg_token form the
url parameter and persists the rwg_token for 30 days. You can
persist the data using 1st Party Cookies or a Data Layer Variable.
Google Analytics: GA4 Event Tag
GA4 Event Tag allows you to forward the rwg_token to Google
using the correct measurement ID.
When configuring the GA4 Event Tag, you are required to initiate the
following fields:
Configuration Tag: Set this to None : Manually set ID.
Measurement ID Set the appropriate Measurement ID for your account.
Event Name: Set this to rwg_conversion
Event Parameter: Add a new Event Parameter rwg_token.
The value of this token should be the persisted value of the token.
Each GA4 Event Tag needs to be associated with a Trigger. You should create
a trigger which fires this event tag when a user completes a transaction
which originated from a Google Place Action link.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-10-31 UTC."],[[["This guide provides instructions for implementing conversion tracking using Google Tag Manager (GTM) for websites already utilizing GTM."],["The process involves creating two tags: a Custom HTML Tag to store the `rwg_token` for 30 days and a GA4 Event Tag to send the `rwg_token` to Google Analytics."],["The Custom HTML Tag extracts and persists the `rwg_token` URL parameter, which is crucial for tracking conversions originating from Google Place Action links."],["The GA4 Event Tag is configured with a specific Measurement ID, event name (`rwg_conversion`), and event parameter (`rwg_token`) to forward conversion data to Google Analytics."],["Ensure no Personally Identifiable Information (PII) is sent to Google without explicit user consent or legal permission."]]],["Conversion tracking using Google Tag Manager involves two primary steps: creating a Custom HTML Tag and a Google Analytics: GA4 Event Tag. The Custom HTML Tag captures and stores the `rwg_token` URL parameter (via cookies or a data layer variable) for 30 days, replacing it with a new token upon subsequent visits. The GA4 Event Tag then forwards this persisted `rwg_token` to Google, with configuration steps including setting the measurement ID, event name to `rwg_conversion`, and event parameter `rwg_token`. This tag should be fired upon a user's transaction completion.\n"]]