Sending Conversion Tracking Information via Feeds (legacy)
Stay organized with collections
Save and categorize content based on your preferences.
This guide explains how partners can provide the Actions Center information
regarding transactions which are completed via place action links.
Conversion data for tracking
In order to provide Google information about assisted conversions, partners
must upload a
Conversion feed on a daily cadence. This feed can be uploaded
alongside Merchant and/or Service feeds uploads. You are required to upload
conversion data for all action links which are currently being provided via
the Merchant and/or Services feeds. Each feed upload must contain data for the
last 30 days.
If a conversion value for a particular action_link changes
after the initial upload, you can upload the new value as part of the next
feed upload.
The latest data uploaded via feeds will be considered the source of truth
and will be merged with the previously submitted data.
For instances when there is no conversion data for an
action_link, we recommend that you include information about
the link with the conversion data values set as 0 for that
date.
Conversion data for action link(s) can be collected in
multiple ways and is based on your preference, the recommended method is by
appending UTM parameters to your URL which indicates this link originated
from the action_link provided in your feeds.
The
Conversion feed will be uploaded to the Generic feed dropbox.
Follow the
How to use the Generic feed dropbox tutorial for instructions and use
the name set to the exact string
reservewithgoogle.conversion_data in your descriptor file.
For conversion data tracking, we require you to upload the following
information for the last 30 days per merchant via the feeds:
num_transactions - Total number of assisted transactions
via action_links for the specified day. Examples of transactions
include the user performing the following actions:
place an order
make a reservation
book an appointment
Only provide this data if there are more than 50 transactions for that day.
Do not provide an entry for the given day if there are fewer than 50 transactions.
num_visits - Number of visits to the merchant’s landing
page from action_link(s). These visits may or may not have an
associated transaction.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-10-31 UTC."],[[["This guide outlines how Healthcare Starter integration partners can share transaction data completed through place action links with the Actions Center."],["Partners must upload a daily Conversion feed containing the past 30 days' data, including details like transaction numbers and website visits."],["The `num_transactions` field should only be reported if there are more than 50 transactions for a given day, and should reflect the total assisted transactions through action links."],["The `num_visits` field should represent the total visits to the merchant's landing page originating from action links, regardless of whether a transaction occurred."],["For detailed instructions and feed structure, refer to the provided links for the Generic feed dropbox tutorial and feed samples."]]],["Partners providing Healthcare Starter integrations must upload a daily Conversion feed containing data for the last 30 days, encompassing all action links. Each feed should reflect a 24-hour period in UTC (12:00 AM to 11:59 PM). The feed must include `num_transactions` (if over 50 for the day) and `num_visits` for each merchant. If there is no conversion data, include the link with '0' as the value. Updated values can be included in the next feed upload. The conversion feed must be uploaded to the Generic feed dropbox.\n"]]