Starter integration overview (legacy)

Do you manage a platform that provides appointment and reservation services for restaurants and other businesses through a website or mobile app? If so, and you'd like to let Google know so that we can consider your business for the Actions Center, fill out the Reservations, appointments, online booking interest form.


For a merchant to be eligible for this integration, they need to meet the following criteria:

  • The business must have a physical location with an address that we can match to our Google Maps database.
  • Any action_link that you provide must point to merchant-specific pages where the user performs an action. Actions include when a user reserves a table, schedules a class, orders food, or books an appointment.

As we review new merchants, we reserve the right to include or exclude merchants as we see appropriate.

Launch process

The process to launch your merchants on the Actions Center is outlined in Figure 1.

Figure 1: High-level integration steps
Figure 1: High-level integration steps