Bringing seamless checkouts to the mobile web - Google I/O 2016
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In recent years we've seen incredible growth in the number of users shopping on the mobile web. Checkout flows, however, haven't changed and remain stuck in the past. This session will encourage you to "think outside the app" to explore how you can bring a seamless, one-tap checkout experience to your mobile website.
#io16 #GoogleIO #GoogleIO2016
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Last updated 2024-08-06 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-08-06 UTC."],[[["Mobile web shopping has significantly increased, but checkout processes haven't kept pace with this growth."],["This session focuses on innovating mobile web checkout experiences beyond the limitations of traditional apps."],["The goal is to create a seamless, one-tap checkout process for mobile websites, improving user experience and potentially increasing conversions."]]],["The core issue addressed is the stagnation of mobile web checkout flows despite the growing number of mobile shoppers. The primary goal is to inspire a shift in thinking beyond traditional app experiences. The key action is to explore methods for creating a smooth, one-tap checkout experience directly on mobile websites. Viewers can also explore related content with the links provided and subscribe for more.\n"]]
