Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields will not segment
metrics in your SELECT clause.
High lifetime value of the lifecycle goal. For example, for customer acquisition goal, high lifetime value is the incremental conversion value for new customers who are of high value. High lifetime value should be greater than value, if set. In current stage, high lifetime value feature is in beta and this field is read-only.
Value of the lifecycle goal. For example, for customer acquisition goal, value is the incremental conversion value for new customers who are not of high value.
Category
ATTRIBUTE
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
customer_lifecycle_goal.resource_name
Field description
Immutable. The resource name of the customer lifecycle goal. Customer lifecycle resource names have the form: customers/{customer_id}/customerLifecycleGoal
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-12-18 UTC."],[[["Account-level customer lifecycle goal settings allow you to define goals for customer acquisition and value."],["You can access and manage these settings through the Google Ads API using the `CustomerLifecycleGoal` resource."],["Two key value settings are available: `value` for standard new customer value and `high_lifetime_value` for those deemed high-value (currently in beta)."],["These settings are attributed to the `customer` resource and can be used in SELECT and WHERE clauses for querying, but they won't segment metrics."]]],[]]
