bidding_seasonality_adjustment

Represents a bidding seasonality adjustment. See "About seasonality adjustments" at https://support.google.com/google-ads/answer/10369906.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

bidding_seasonality_adjustment.advertising_channel_types
Field description	The seasonality adjustment will apply to all the campaigns under the listed channels retroactively as well as going forward when the scope of this adjustment is CHANNEL. The supported advertising channel types are DISPLAY, SEARCH and SHOPPING. Note: a seasonality adjustment with both advertising_channel_types and campaign_ids is not supported.
Category	`ATTRIBUTE`
Data Type	`ENUM DEMAND_GEN DISPLAY HOTEL LOCAL LOCAL_SERVICES MULTI_CHANNEL PERFORMANCE_MAX SEARCH SHOPPING SMART TRAVEL UNKNOWN UNSPECIFIED VIDEO`
Type URL	`google.ads.googleads.v18.enums.AdvertisingChannelTypeEnum.AdvertisingChannelType`
Filterable	True
Selectable	True
Sortable	False
Repeated	True

bidding_seasonality_adjustment.campaigns
Field description	The seasonality adjustment will apply to the campaigns listed when the scope of this adjustment is CAMPAIGN. The maximum number of campaigns per event is 2000. Note: a seasonality adjustment with both advertising_channel_types and campaign_ids is not supported.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	True

bidding_seasonality_adjustment.conversion_rate_modifier
Field description	Conversion rate modifier estimated based on expected conversion rate changes. When this field is unset or set to 1.0 no adjustment will be applied to traffic. The allowed range is 0.1 to 10.0.
Category	`ATTRIBUTE`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_seasonality_adjustment.description
Field description	The description of the seasonality adjustment. The description can be at most 2048 characters.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_seasonality_adjustment.devices
Field description	If not specified, all devices will be included in this adjustment. Otherwise, only the specified targeted devices will be included in this adjustment.
Category	`ATTRIBUTE`
Data Type	`ENUM CONNECTED_TV DESKTOP MOBILE OTHER TABLET UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v18.enums.DeviceEnum.Device`
Filterable	True
Selectable	True
Sortable	False
Repeated	True

bidding_seasonality_adjustment.end_date_time
Field description	Required. The exclusive end time of the seasonality adjustment in yyyy-MM-dd HH:mm:ss format. The length of [start_date_time, end_date_time) interval must be within (0, 14 days].
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_seasonality_adjustment.name
Field description	The name of the seasonality adjustment. The name can be at most 255 characters.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_seasonality_adjustment.resource_name
Field description	Immutable. The resource name of the seasonality adjustment. Seasonality adjustment resource names have the form: `customers/{customer_id}/biddingSeasonalityAdjustments/{seasonality_adjustment_id}`
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

bidding_seasonality_adjustment.scope
Field description	The scope of the seasonality adjustment.
Category	`ATTRIBUTE`
Data Type	`ENUM CAMPAIGN CHANNEL CUSTOMER UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v18.enums.SeasonalityEventScopeEnum.SeasonalityEventScope`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_seasonality_adjustment.seasonality_adjustment_id
Field description	Output only. The ID of the seasonality adjustment.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_seasonality_adjustment.start_date_time
Field description	Required. The inclusive start time of the seasonality adjustment in yyyy-MM-dd HH:mm:ss format. A seasonality adjustment is forward looking and should be used for events that start and end in the future.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_seasonality_adjustment.status
Field description	Output only. The status of the seasonality adjustment.
Category	`ATTRIBUTE`
Data Type	`ENUM ENABLED REMOVED UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v18.enums.SeasonalityEventStatusEnum.SeasonalityEventStatus`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_seasonality_adjustment

bidding_seasonality_adjustment.advertising_channel_types

bidding_seasonality_adjustment.campaigns

bidding_seasonality_adjustment.conversion_rate_modifier

bidding_seasonality_adjustment.description

bidding_seasonality_adjustment.devices

bidding_seasonality_adjustment.end_date_time

bidding_seasonality_adjustment.name

bidding_seasonality_adjustment.resource_name

bidding_seasonality_adjustment.scope

bidding_seasonality_adjustment.seasonality_adjustment_id

bidding_seasonality_adjustment.start_date_time

bidding_seasonality_adjustment.status