ad_group_ad_asset_view

A link between an AdGroupAd and an Asset. Currently we only support AdGroupAdAssetView for AppAds and Responsive Search Ads.

Attributed resources
ad_group
ad_group_ad
asset
campaign
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of ad_group_ad_asset_view. However, when you specify ad_group_ad_asset_view in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when ad_group_ad_asset_view is specified in the FROM clause.

Is ad_group_ad_asset_view specified in the FROM clause of your query?

Resource fields
ad_group_ad
asset
enabled
field_type
performance_label
pinned_field
policy_summary
resource_name
source

Segments
ad_format_type
ad_network_type
conversion_action
date
day_of_week
month
quarter
slot
week
year

Metrics
all_conversions
all_conversions_value
all_conversions_value_per_cost
average_cpc
biddable_app_install_conversions
biddable_app_post_install_conversions
clicks
conversions
conversions_value
conversions_value_per_cost
cost_micros
cost_per_all_conversions
cost_per_conversion
ctr
impressions
value_per_all_conversions
value_per_conversion
view_through_conversions

ad_group_ad_asset_view.ad_group_ad
Field description	Output only. The ad group ad to which the asset is linked.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

ad_group_ad_asset_view.asset
Field description	Output only. The asset which is linked to the ad group ad.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

ad_group_ad_asset_view.enabled
Field description	Output only. The status between the asset and the latest version of the ad. If true, the asset is linked to the latest version of the ad. If false, it means the link once existed but has been removed and is no longer present in the latest version of the ad.
Category	`ATTRIBUTE`
Data Type	`BOOLEAN`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_ad_asset_view.field_type
Field description	Output only. Role that the asset takes in the ad.
Category	`ATTRIBUTE`
Data Type	`ENUM AD_IMAGE BOOK_ON_GOOGLE BUSINESS_LOGO BUSINESS_NAME CALL CALLOUT CALL_TO_ACTION_SELECTION DEMAND_GEN_CAROUSEL_CARD DESCRIPTION HEADLINE HOTEL_CALLOUT HOTEL_PROPERTY LANDSCAPE_LOGO LEAD_FORM LOGO LONG_HEADLINE MANDATORY_AD_TEXT MARKETING_IMAGE MEDIA_BUNDLE MOBILE_APP PORTRAIT_MARKETING_IMAGE PRICE PROMOTION SITELINK SQUARE_MARKETING_IMAGE STRUCTURED_SNIPPET UNKNOWN UNSPECIFIED VIDEO YOUTUBE_VIDEO`
Type URL	`google.ads.googleads.v18.enums.AssetFieldTypeEnum.AssetFieldType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_ad_asset_view.performance_label
Field description	Output only. Performance of an asset linkage.
Category	`ATTRIBUTE`
Data Type	`ENUM BEST GOOD LEARNING LOW PENDING UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v18.enums.AssetPerformanceLabelEnum.AssetPerformanceLabel`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_ad_asset_view.pinned_field
Field description	Output only. Pinned field.
Category	`ATTRIBUTE`
Data Type	`ENUM AD_IMAGE BUSINESS_LOGO BUSINESS_NAME BUSINESS_NAME_IN_PORTRAIT CALL CALLOUT CALL_TO_ACTION DESCRIPTION DESCRIPTION_1 DESCRIPTION_2 DESCRIPTION_IN_PORTRAIT HEADLINE HEADLINE_1 HEADLINE_2 HEADLINE_3 HEADLINE_IN_PORTRAIT LANDSCAPE_LOGO LEAD_FORM LOGO LONG_HEADLINE MARKETING_IMAGE MARKETING_IMAGE_IN_PORTRAIT MOBILE_APP PORTRAIT_MARKETING_IMAGE PRICE PROMOTION SITELINK SQUARE_MARKETING_IMAGE STRUCTURED_SNIPPET UNKNOWN UNSPECIFIED YOU_TUBE_VIDEO`
Type URL	`google.ads.googleads.v18.enums.ServedAssetFieldTypeEnum.ServedAssetFieldType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_ad_asset_view.policy_summary
Field description	Output only. Policy information for the ad group ad asset.
Category	`ATTRIBUTE`
Data Type	`MESSAGE`
Type URL	`google.ads.googleads.v18.resources.AdGroupAdAssetPolicySummary`
Filterable	False
Selectable	True
Sortable	False
Repeated	False

ad_group_ad_asset_view.resource_name
Field description	Output only. The resource name of the ad group ad asset view. Ad group ad asset view resource names have the form (Before V4): `customers/{customer_id}/adGroupAdAssets/{AdGroupAdAsset.ad_group_id}~{AdGroupAdAsset.ad.ad_id}~{AdGroupAdAsset.asset_id}~{AdGroupAdAsset.field_type}` Ad group ad asset view resource names have the form (Beginning from V4): `customers/{customer_id}/adGroupAdAssetViews/{AdGroupAdAsset.ad_group_id}~{AdGroupAdAsset.ad_id}~{AdGroupAdAsset.asset_id}~{AdGroupAdAsset.field_type}`
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

ad_group_ad_asset_view.source
Field description	Output only. Source of the ad group ad asset.
Category	`ATTRIBUTE`
Data Type	`ENUM ADVERTISER AUTOMATICALLY_CREATED UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v18.enums.AssetSourceEnum.AssetSource`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.ad_format_type
Field description	Ad Format type.
Category	`SEGMENT`
Data Type	`ENUM AUDIO BUMPER INFEED INSTREAM_NON_SKIPPABLE INSTREAM_SKIPPABLE MASTHEAD OTHER OUTSTREAM SHORTS UNKNOWN UNSEGMENTED UNSPECIFIED`
Type URL	`google.ads.googleads.v18.enums.AdFormatTypeEnum.AdFormatType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.ad_network_type
Field description	Ad network type.
Category	`SEGMENT`
Data Type	`ENUM CONTENT GOOGLE_OWNED_CHANNELS GOOGLE_TV MIXED SEARCH SEARCH_PARTNERS UNKNOWN UNSPECIFIED YOUTUBE`
Type URL	`google.ads.googleads.v18.enums.AdNetworkTypeEnum.AdNetworkType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.conversion_action
Field description	Resource name of the conversion action.
Category	`SEGMENT`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.date
Field description	Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
Category	`SEGMENT`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.day_of_week
Field description	Day of the week, for example, MONDAY.
Category	`SEGMENT`
Data Type	`ENUM FRIDAY MONDAY SATURDAY SUNDAY THURSDAY TUESDAY UNKNOWN UNSPECIFIED WEDNESDAY`
Type URL	`google.ads.googleads.v18.enums.DayOfWeekEnum.DayOfWeek`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.month
Field description	Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
Category	`SEGMENT`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.quarter
Field description	Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
Category	`SEGMENT`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.slot
Field description	Position of the ad.
Category	`SEGMENT`
Data Type	`ENUM CONTENT MIXED SEARCH_OTHER SEARCH_PARTNER_OTHER SEARCH_PARTNER_TOP SEARCH_SIDE SEARCH_TOP UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v18.enums.SlotEnum.Slot`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.week
Field description	Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
Category	`SEGMENT`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.year
Field description	Year, formatted as yyyy.
Category	`SEGMENT`
Data Type	`INT32`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.all_conversions
Field description	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.all_conversions_value
Field description	The value of all conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.all_conversions_value_per_cost
Field description	The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads).
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.average_cpc
Field description	The total cost of all clicks divided by the total number of clicks received.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.biddable_app_install_conversions
Field description	Number of app installs.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.biddable_app_post_install_conversions
Field description	Number of in-app actions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.clicks
Field description	The number of clicks.
Category	`METRIC`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.conversions
Field description	The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.conversions_value
Field description	The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.conversions_value_per_cost
Field description	The value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.cost_micros
Field description	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
Category	`METRIC`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.cost_per_all_conversions
Field description	The cost of ad interactions divided by all conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.cost_per_conversion
Field description	The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.ctr
Field description	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.impressions
Field description	Count of how often your ad has appeared on a search results page or website on the Google Network.
Category	`METRIC`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.value_per_all_conversions
Field description	The value of all conversions divided by the number of all conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.value_per_conversion
Field description	The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.view_through_conversions
Field description	The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.
Category	`METRIC`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_ad_asset_view

Fields/Segments/Metrics

ad_group_ad_asset_view.ad_group_ad

ad_group_ad_asset_view.asset

ad_group_ad_asset_view.enabled

ad_group_ad_asset_view.field_type

ad_group_ad_asset_view.performance_label

ad_group_ad_asset_view.pinned_field

ad_group_ad_asset_view.policy_summary

ad_group_ad_asset_view.resource_name

ad_group_ad_asset_view.source

segments.ad_format_type

segments.ad_network_type

segments.conversion_action

segments.date

segments.day_of_week

segments.month

segments.quarter

segments.slot

segments.week

segments.year

metrics.all_conversions

metrics.all_conversions_value

metrics.all_conversions_value_per_cost

metrics.average_cpc

metrics.biddable_app_install_conversions

metrics.biddable_app_post_install_conversions

metrics.clicks

metrics.conversions

metrics.conversions_value

metrics.conversions_value_per_cost

metrics.cost_micros

metrics.cost_per_all_conversions

metrics.cost_per_conversion

metrics.ctr

metrics.impressions

metrics.value_per_all_conversions

metrics.value_per_conversion

metrics.view_through_conversions