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A remarketing action. A snippet of JavaScript code that will collect the product id and the type of page people visited (product page, shopping cart page, purchase page, general site visit) on an advertiser's website.
Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields will not segment
metrics in your SELECT clause.
remarketing_action.id
Field description
Output only. Id of the remarketing action.
Category
ATTRIBUTE
Data Type
INT64
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
remarketing_action.name
Field description
The name of the remarketing action. This field is required and should not be empty when creating new remarketing actions.
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
remarketing_action.resource_name
Field description
Immutable. The resource name of the remarketing action. Remarketing action resource names have the form: customers/{customer_id}/remarketingActions/{remarketing_action_id}
Category
ATTRIBUTE
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
False
Repeated
False
remarketing_action.tag_snippets
Field description
Output only. The snippets used for tracking remarketing actions.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-12-18 UTC."],[[["Remarketing actions use JavaScript code to gather product and page type data from website visitors for use in advertising campaigns."],["You can select fields from resources like `customer` for querying, but these won't segment metrics in your SELECT clause."],["Remarketing actions have key properties such as `id`, `name`, `resource_name`, and `tag_snippets` that can be used for identification, filtering, and tracking."],["`resource_name` is an immutable property that uniquely identifies each remarketing action within your Google Ads account."],["`tag_snippets` are code snippets that are automatically generated and used for implementing the tracking of remarketing actions on your website."]]],[]]
