experiment_arm

A Google ads experiment for users to experiment changes on multiple campaigns, compare the performance, and apply the effective changes.

Attributed resources
customer
experiment

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

experiment_arm.campaigns
Field description	List of campaigns in the trial arm. The max length is one.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	True

experiment_arm.control
Field description	Whether this arm is a control arm. A control arm is the arm against which the other arms are compared.
Category	`ATTRIBUTE`
Data Type	`BOOLEAN`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

experiment_arm.experiment
Field description	Immutable. The experiment to which the ExperimentArm belongs.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

experiment_arm.in_design_campaigns
Field description	Output only. The in design campaigns in the treatment experiment arm.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	True

experiment_arm.name
Field description	Required. The name of the experiment arm. It must have a minimum length of 1 and maximum length of 1024. It must be unique under an experiment.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

experiment_arm.resource_name
Field description	Immutable. The resource name of the experiment arm. Experiment arm resource names have the form: `customers/{customer_id}/experimentArms/{TrialArm.trial_id}~{TrialArm.trial_arm_id}`
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

experiment_arm.traffic_split
Field description	Traffic split of the trial arm. The value should be between 1 and 100 and must total 100 between the two trial arms.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

experiment_arm

experiment_arm.campaigns

experiment_arm.control

experiment_arm.experiment

experiment_arm.in_design_campaigns

experiment_arm.name

experiment_arm.resource_name

experiment_arm.traffic_split