campaign_lifecycle_goal

Campaign level customer lifecycle goal settings.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

campaign_lifecycle_goal.campaign
Field description	Output only. The campaign where the goal is attached.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

campaign_lifecycle_goal.customer_acquisition_goal_settings.optimization_mode
Field description	Output only. Customer acquisition optimization mode of this campaign.
Category	`ATTRIBUTE`
Data Type	`ENUM BID_HIGHER_FOR_NEW_CUSTOMER TARGET_ALL_EQUALLY TARGET_NEW_CUSTOMER UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v17.enums.CustomerAcquisitionOptimizationModeEnum.CustomerAcquisitionOptimizationMode`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

campaign_lifecycle_goal.customer_acquisition_goal_settings.value_settings.high_lifetime_value
Field description	High lifetime value of the lifecycle goal. For example, for customer acquisition goal, high lifetime value is the incremental conversion value for new customers who are of high value. High lifetime value should be greater than value, if set. In current stage, high lifetime value feature is in beta and this field is read-only.
Category	`ATTRIBUTE`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

campaign_lifecycle_goal.customer_acquisition_goal_settings.value_settings.value
Field description	Value of the lifecycle goal. For example, for customer acquisition goal, value is the incremental conversion value for new customers who are not of high value.
Category	`ATTRIBUTE`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

campaign_lifecycle_goal.resource_name
Field description	Immutable. The resource name of the customer lifecycle goal of a campaign. `customers/{customer_id}/campaignLifecycleGoal/{campaign_id}`
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

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Last updated 2024-10-18 UTC.

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