ad_group_criterion

An ad group criterion. The ad_group_criterion report only returns criteria that were explicitly added to the ad group.

Attributed resources
ad_group
campaign
customer
language_constant
mobile_app_category_constant
topic_constant
user_interest
user_list

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

ad_group_criterion.ad_group
Field description	Immutable. The ad group to which the criterion belongs.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

ad_group_criterion.age_range.type
Field description	Type of the age range.
Category	`ATTRIBUTE`
Data Type	`ENUM AGE_RANGE_18_24 AGE_RANGE_25_34 AGE_RANGE_35_44 AGE_RANGE_45_54 AGE_RANGE_55_64 AGE_RANGE_65_UP AGE_RANGE_UNDETERMINED UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v17.enums.AgeRangeTypeEnum.AgeRangeType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.app_payment_model.type
Field description	Type of the app payment model.
Category	`ATTRIBUTE`
Data Type	`ENUM PAID UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v17.enums.AppPaymentModelTypeEnum.AppPaymentModelType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.approval_status
Field description	Output only. Approval status of the criterion.
Category	`ATTRIBUTE`
Data Type	`ENUM APPROVED DISAPPROVED PENDING_REVIEW UNDER_REVIEW UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v17.enums.AdGroupCriterionApprovalStatusEnum.AdGroupCriterionApprovalStatus`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.audience.audience
Field description	The Audience resource name.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.bid_modifier
Field description	The modifier for the bid when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers.
Category	`ATTRIBUTE`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.combined_audience.combined_audience
Field description	The CombinedAudience resource name.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.cpc_bid_micros
Field description	The CPC (cost-per-click) bid.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.cpm_bid_micros
Field description	The CPM (cost-per-thousand viewable impressions) bid.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.cpv_bid_micros
Field description	The CPV (cost-per-view) bid.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.criterion_id
Field description	Output only. The ID of the criterion. This field is ignored for mutates.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.custom_affinity.custom_affinity
Field description	The CustomInterest resource name.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.custom_audience.custom_audience
Field description	The CustomAudience resource name.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.custom_intent.custom_intent
Field description	The CustomInterest resource name.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.disapproval_reasons
Field description	Output only. List of disapproval reasons of the criterion. The different reasons for disapproving a criterion can be found here: https://support.google.com/adspolicy/answer/6008942 This field is read-only.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	True

ad_group_criterion.display_name
Field description	Output only. The display name of the criterion. This field is ignored for mutates.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.effective_cpc_bid_micros
Field description	Output only. The effective CPC (cost-per-click) bid.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.effective_cpc_bid_source
Field description	Output only. Source of the effective CPC bid.
Category	`ATTRIBUTE`
Data Type	`ENUM AD_GROUP AD_GROUP_CRITERION CAMPAIGN_BIDDING_STRATEGY UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v17.enums.BiddingSourceEnum.BiddingSource`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.effective_cpm_bid_micros
Field description	Output only. The effective CPM (cost-per-thousand viewable impressions) bid.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.effective_cpm_bid_source
Field description	Output only. Source of the effective CPM bid.
Category	`ATTRIBUTE`
Data Type	`ENUM AD_GROUP AD_GROUP_CRITERION CAMPAIGN_BIDDING_STRATEGY UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v17.enums.BiddingSourceEnum.BiddingSource`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.effective_cpv_bid_micros
Field description	Output only. The effective CPV (cost-per-view) bid.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.effective_cpv_bid_source
Field description	Output only. Source of the effective CPV bid.
Category	`ATTRIBUTE`
Data Type	`ENUM AD_GROUP AD_GROUP_CRITERION CAMPAIGN_BIDDING_STRATEGY UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v17.enums.BiddingSourceEnum.BiddingSource`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.effective_percent_cpc_bid_micros
Field description	Output only. The effective Percent CPC bid amount.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.effective_percent_cpc_bid_source
Field description	Output only. Source of the effective Percent CPC bid.
Category	`ATTRIBUTE`
Data Type	`ENUM AD_GROUP AD_GROUP_CRITERION CAMPAIGN_BIDDING_STRATEGY UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v17.enums.BiddingSourceEnum.BiddingSource`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.final_mobile_urls
Field description	The list of possible final mobile URLs after all cross-domain redirects.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	True

ad_group_criterion.final_url_suffix
Field description	URL template for appending params to final URL.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.final_urls
Field description	The list of possible final URLs after all cross-domain redirects for the ad.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	True

ad_group_criterion.gender.type
Field description	Type of the gender.
Category	`ATTRIBUTE`
Data Type	`ENUM FEMALE MALE UNDETERMINED UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v17.enums.GenderTypeEnum.GenderType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.income_range.type
Field description	Type of the income range.
Category	`ATTRIBUTE`
Data Type	`ENUM INCOME_RANGE_0_50 INCOME_RANGE_50_60 INCOME_RANGE_60_70 INCOME_RANGE_70_80 INCOME_RANGE_80_90 INCOME_RANGE_90_UP INCOME_RANGE_UNDETERMINED UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v17.enums.IncomeRangeTypeEnum.IncomeRangeType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.keyword.match_type
Field description	The match type of the keyword.
Category	`ATTRIBUTE`
Data Type	`ENUM BROAD EXACT PHRASE UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v17.enums.KeywordMatchTypeEnum.KeywordMatchType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.keyword.text
Field description	The text of the keyword (at most 80 characters and 10 words).
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.labels
Field description	Output only. The resource names of labels attached to this ad group criterion.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	True

ad_group_criterion.language.language_constant
Field description	The language constant resource name.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

ad_group_criterion.listing_group.case_value.activity_city.value
Field description	String value of the activity city. The Geo Target Constant resource name.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

ad_group_criterion.listing_group.case_value.activity_country.value
Field description	String value of the activity country. The Geo Target Constant resource name.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

ad_group_criterion.listing_group.case_value.activity_id.value
Field description	String value of the activity ID.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.listing_group.case_value.activity_rating.value
Field description	Long value of the activity rating.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.listing_group.case_value.activity_state.value
Field description	String value of the activity state. The Geo Target Constant resource name.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

ad_group_criterion.listing_group.case_value.hotel_city.city_criterion
Field description	The Geo Target Constant resource name.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

ad_group_criterion.listing_group.case_value.hotel_class.value
Field description	Long value of the hotel class.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.listing_group.case_value.hotel_country_region.country_region_criterion
Field description	The Geo Target Constant resource name.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

ad_group_criterion.listing_group.case_value.hotel_id.value
Field description	String value of the hotel ID.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.listing_group.case_value.hotel_state.state_criterion
Field description	The Geo Target Constant resource name.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

ad_group_criterion.listing_group.case_value.product_brand.value
Field description	String value of the product brand.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.listing_group.case_value.product_category.category_id
Field description	ID of the product category. This ID is equivalent to the google_product_category ID as described in this article: https://support.google.com/merchants/answer/6324436
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.listing_group.case_value.product_category.level
Field description	Level of the product category.
Category	`ATTRIBUTE`
Data Type	`ENUM LEVEL1 LEVEL2 LEVEL3 LEVEL4 LEVEL5 UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v17.enums.ProductCategoryLevelEnum.ProductCategoryLevel`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.listing_group.case_value.product_channel.channel
Field description	Value of the locality.
Category	`ATTRIBUTE`
Data Type	`ENUM LOCAL ONLINE UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v17.enums.ProductChannelEnum.ProductChannel`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.listing_group.case_value.product_channel_exclusivity.channel_exclusivity
Field description	Value of the availability.
Category	`ATTRIBUTE`
Data Type	`ENUM MULTI_CHANNEL SINGLE_CHANNEL UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v17.enums.ProductChannelExclusivityEnum.ProductChannelExclusivity`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.listing_group.case_value.product_condition.condition
Field description	Value of the condition.
Category	`ATTRIBUTE`
Data Type	`ENUM NEW REFURBISHED UNKNOWN UNSPECIFIED USED`
Type URL	`google.ads.googleads.v17.enums.ProductConditionEnum.ProductCondition`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.listing_group.case_value.product_custom_attribute.index
Field description	Indicates the index of the custom attribute.
Category	`ATTRIBUTE`
Data Type	`ENUM INDEX0 INDEX1 INDEX2 INDEX3 INDEX4 UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v17.enums.ProductCustomAttributeIndexEnum.ProductCustomAttributeIndex`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.listing_group.case_value.product_custom_attribute.value
Field description	String value of the product custom attribute.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.listing_group.case_value.product_item_id.value
Field description	Value of the id.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.listing_group.case_value.product_type.level
Field description	Level of the type.
Category	`ATTRIBUTE`
Data Type	`ENUM LEVEL1 LEVEL2 LEVEL3 LEVEL4 LEVEL5 UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v17.enums.ProductTypeLevelEnum.ProductTypeLevel`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.listing_group.case_value.product_type.value
Field description	Value of the type.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.listing_group.parent_ad_group_criterion
Field description	Resource name of ad group criterion which is the parent listing group subdivision. Null for the root group.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

ad_group_criterion.listing_group.path
Field description	The path of dimensions defining this listing group.
Category	`ATTRIBUTE`
Data Type	`MESSAGE`
Type URL	`google.ads.googleads.v17.common.ListingDimensionPath`
Filterable	False
Selectable	True
Sortable	False
Repeated	False

ad_group_criterion.listing_group.type
Field description	Type of the listing group.
Category	`ATTRIBUTE`
Data Type	`ENUM SUBDIVISION UNIT UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v17.enums.ListingGroupTypeEnum.ListingGroupType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.location.geo_target_constant
Field description	The geo target constant resource name.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

ad_group_criterion.mobile_app_category.mobile_app_category_constant
Field description	The mobile app category constant resource name.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

ad_group_criterion.mobile_application.app_id
Field description	A string that uniquely identifies a mobile application to Google Ads API. The format of this string is "{platform}-{platform_native_id}", where platform is "1" for iOS apps and "2" for Android apps, and where platform_native_id is the mobile application identifier native to the corresponding platform. For iOS, this native identifier is the 9 digit string that appears at the end of an App Store URL (for example, "476943146" for "Flood-It! 2" whose App Store link is "http://itunes.apple.com/us/app/flood-it!-2/id476943146"). For Android, this native identifier is the application's package name (for example, "com.labpixies.colordrips" for "Color Drips" given Google Play link "https://play.google.com/store/apps/details?id=com.labpixies.colordrips"). A well formed app id for Google Ads API would thus be "1-476943146" for iOS and "2-com.labpixies.colordrips" for Android. This field is required and must be set in CREATE operations.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.mobile_application.name
Field description	Name of this mobile application.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.negative
Field description	Immutable. Whether to target (`false`) or exclude (`true`) the criterion. This field is immutable. To switch a criterion from positive to negative, remove then re-add it.
Category	`ATTRIBUTE`
Data Type	`BOOLEAN`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.parental_status.type
Field description	Type of the parental status.
Category	`ATTRIBUTE`
Data Type	`ENUM NOT_A_PARENT PARENT UNDETERMINED UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v17.enums.ParentalStatusTypeEnum.ParentalStatusType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.percent_cpc_bid_micros
Field description	The CPC bid amount, expressed as a fraction of the advertised price for some good or service. The valid range for the fraction is [0,1) and the value stored here is 1,000,000 * [fraction].
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.placement.url
Field description	URL of the placement. For example, "http://www.domain.com".
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.position_estimates.estimated_add_clicks_at_first_position_cpc
Field description	Output only. Estimate of how many clicks per week you might get by changing your keyword bid to the value in first_position_cpc_micros.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.position_estimates.estimated_add_cost_at_first_position_cpc
Field description	Output only. Estimate of how your cost per week might change when changing your keyword bid to the value in first_position_cpc_micros.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.position_estimates.first_page_cpc_micros
Field description	Output only. The estimate of the CPC bid required for ad to be shown on first page of search results.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.position_estimates.first_position_cpc_micros
Field description	Output only. The estimate of the CPC bid required for ad to be displayed in first position, at the top of the first page of search results.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.position_estimates.top_of_page_cpc_micros
Field description	Output only. The estimate of the CPC bid required for ad to be displayed at the top of the first page of search results.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.primary_status
Field description	Output only. The primary status for the ad group criterion.
Category	`ATTRIBUTE`
Data Type	`ENUM ELIGIBLE NOT_ELIGIBLE PAUSED PENDING REMOVED UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v17.enums.AdGroupCriterionPrimaryStatusEnum.AdGroupCriterionPrimaryStatus`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.primary_status_reasons
Field description	Output only. The primary status reasons for the ad group criterion.
Category	`ATTRIBUTE`
Data Type	ENUM AD_GROUP_CRITERION_BELOW_FIRST_PAGE_BID AD_GROUP_CRITERION_DISAPPROVED AD_GROUP_CRITERION_LOW_QUALITY AD_GROUP_CRITERION_NEGATIVE AD_GROUP_CRITERION_PAUSED AD_GROUP_CRITERION_PAUSED_DUE_TO_LOW_ACTIVITY AD_GROUP_CRITERION_PENDING_REVIEW AD_GROUP_CRITERION_RARELY_SERVED AD_GROUP_CRITERION_REMOVED AD_GROUP_CRITERION_RESTRICTED AD_GROUP_CRITERION_UNDER_REVIEW AD_GROUP_PAUSED AD_GROUP_REMOVED CAMPAIGN_CRITERION_NEGATIVE CAMPAIGN_ENDED CAMPAIGN_PAUSED CAMPAIGN_PENDING CAMPAIGN_REMOVED UNKNOWN UNSPECIFIED
Type URL	`google.ads.googleads.v17.enums.AdGroupCriterionPrimaryStatusReasonEnum.AdGroupCriterionPrimaryStatusReason`
Filterable	True
Selectable	True
Sortable	False
Repeated	True

ad_group_criterion.quality_info.creative_quality_score
Field description	Output only. The performance of the ad compared to other advertisers.
Category	`ATTRIBUTE`
Data Type	`ENUM ABOVE_AVERAGE AVERAGE BELOW_AVERAGE UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v17.enums.QualityScoreBucketEnum.QualityScoreBucket`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.quality_info.post_click_quality_score
Field description	Output only. The quality score of the landing page.
Category	`ATTRIBUTE`
Data Type	`ENUM ABOVE_AVERAGE AVERAGE BELOW_AVERAGE UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v17.enums.QualityScoreBucketEnum.QualityScoreBucket`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.quality_info.quality_score
Field description	Output only. The quality score. This field may not be populated if Google does not have enough information to determine a value.
Category	`ATTRIBUTE`
Data Type	`INT32`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.quality_info.search_predicted_ctr
Field description	Output only. The click-through rate compared to that of other advertisers.
Category	`ATTRIBUTE`
Data Type	`ENUM ABOVE_AVERAGE AVERAGE BELOW_AVERAGE UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v17.enums.QualityScoreBucketEnum.QualityScoreBucket`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.resource_name
Field description	Immutable. The resource name of the ad group criterion. Ad group criterion resource names have the form: `customers/{customer_id}/adGroupCriteria/{ad_group_id}~{criterion_id}`
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

ad_group_criterion.status
Field description	The status of the criterion. This is the status of the ad group criterion entity, set by the client. Note: UI reports may incorporate additional information that affects whether a criterion is eligible to run. In some cases a criterion that's REMOVED in the API can still show as enabled in the UI. For example, campaigns by default show to users of all age ranges unless excluded. The UI will show each age range as "enabled", since they're eligible to see the ads; but AdGroupCriterion.status will show "removed", since no positive criterion was added.
Category	`ATTRIBUTE`
Data Type	`ENUM ENABLED PAUSED REMOVED UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v17.enums.AdGroupCriterionStatusEnum.AdGroupCriterionStatus`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.system_serving_status
Field description	Output only. Serving status of the criterion.
Category	`ATTRIBUTE`
Data Type	`ENUM ELIGIBLE RARELY_SERVED UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v17.enums.CriterionSystemServingStatusEnum.CriterionSystemServingStatus`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.topic.path
Field description	The category to target or exclude. Each subsequent element in the array describes a more specific sub-category. For example, "Pets & Animals", "Pets", "Dogs" represents the "Pets & Animals/Pets/Dogs" category.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	True

ad_group_criterion.topic.topic_constant
Field description	The Topic Constant resource name.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

ad_group_criterion.tracking_url_template
Field description	The URL template for constructing a tracking URL.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.type
Field description	Output only. The type of the criterion.
Category	`ATTRIBUTE`
Data Type	ENUM AD_SCHEDULE AGE_RANGE APP_PAYMENT_MODEL AUDIENCE BRAND BRAND_LIST CARRIER COMBINED_AUDIENCE CONTENT_LABEL CUSTOM_AFFINITY CUSTOM_AUDIENCE CUSTOM_INTENT DEVICE GENDER INCOME_RANGE IP_BLOCK KEYWORD KEYWORD_THEME LANGUAGE LIFE_EVENT LISTING_GROUP LISTING_SCOPE LOCAL_SERVICE_ID LOCATION LOCATION_GROUP MOBILE_APPLICATION MOBILE_APP_CATEGORY MOBILE_DEVICE NEGATIVE_KEYWORD_LIST OPERATING_SYSTEM_VERSION PARENTAL_STATUS PLACEMENT PROXIMITY SEARCH_THEME TOPIC UNKNOWN UNSPECIFIED USER_INTEREST USER_LIST WEBPAGE YOUTUBE_CHANNEL YOUTUBE_VIDEO
Type URL	`google.ads.googleads.v17.enums.CriterionTypeEnum.CriterionType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.url_custom_parameters
Field description	The list of mappings used to substitute custom parameter tags in a `tracking_url_template`, `final_urls`, or `mobile_final_urls`.
Category	`ATTRIBUTE`
Data Type	`MESSAGE`
Type URL	`google.ads.googleads.v17.common.CustomParameter`
Filterable	False
Selectable	True
Sortable	False
Repeated	True

ad_group_criterion.user_interest.user_interest_category
Field description	The UserInterest resource name.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

ad_group_criterion.user_list.user_list
Field description	The User List resource name.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

ad_group_criterion.webpage.conditions
Field description	Conditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations.
Category	`ATTRIBUTE`
Data Type	`MESSAGE`
Type URL	`google.ads.googleads.v17.common.WebpageConditionInfo`
Filterable	False
Selectable	True
Sortable	False
Repeated	True

ad_group_criterion.webpage.coverage_percentage
Field description	Website criteria coverage percentage. This is the computed percentage of website coverage based on the website target, negative website target and negative keywords in the ad group and campaign. For instance, when coverage returns as 1, it indicates it has 100% coverage. This field is read-only.
Category	`ATTRIBUTE`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.webpage.criterion_name
Field description	The name of the criterion that is defined by this parameter. The name value will be used for identifying, sorting and filtering criteria with this type of parameters. This field is required for CREATE operations and is prohibited on UPDATE operations.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.webpage.sample.sample_urls
Field description	Webpage sample urls
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	True

ad_group_criterion.youtube_channel.channel_id
Field description	The YouTube uploader channel id or the channel code of a YouTube channel.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion.youtube_video.video_id
Field description	YouTube video id as it appears on the YouTube watch page.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

ad_group_criterion

ad_group_criterion.ad_group

ad_group_criterion.age_range.type

ad_group_criterion.app_payment_model.type

ad_group_criterion.approval_status

ad_group_criterion.audience.audience

ad_group_criterion.bid_modifier

ad_group_criterion.combined_audience.combined_audience

ad_group_criterion.cpc_bid_micros

ad_group_criterion.cpm_bid_micros

ad_group_criterion.cpv_bid_micros

ad_group_criterion.criterion_id

ad_group_criterion.custom_affinity.custom_affinity

ad_group_criterion.custom_audience.custom_audience

ad_group_criterion.custom_intent.custom_intent

ad_group_criterion.disapproval_reasons

ad_group_criterion.display_name

ad_group_criterion.effective_cpc_bid_micros

ad_group_criterion.effective_cpc_bid_source

ad_group_criterion.effective_cpm_bid_micros

ad_group_criterion.effective_cpm_bid_source

ad_group_criterion.effective_cpv_bid_micros

ad_group_criterion.effective_cpv_bid_source

ad_group_criterion.effective_percent_cpc_bid_micros

ad_group_criterion.effective_percent_cpc_bid_source

ad_group_criterion.final_mobile_urls

ad_group_criterion.final_url_suffix

ad_group_criterion.final_urls

ad_group_criterion.gender.type

ad_group_criterion.income_range.type

ad_group_criterion.keyword.match_type

ad_group_criterion.keyword.text

ad_group_criterion.labels

ad_group_criterion.language.language_constant

ad_group_criterion.listing_group.case_value.activity_city.value

ad_group_criterion.listing_group.case_value.activity_country.value

ad_group_criterion.listing_group.case_value.activity_id.value

ad_group_criterion.listing_group.case_value.activity_rating.value

ad_group_criterion.listing_group.case_value.activity_state.value

ad_group_criterion.listing_group.case_value.hotel_city.city_criterion

ad_group_criterion.listing_group.case_value.hotel_class.value

ad_group_criterion.listing_group.case_value.hotel_country_region.country_region_criterion

ad_group_criterion.listing_group.case_value.hotel_id.value

ad_group_criterion.listing_group.case_value.hotel_state.state_criterion

ad_group_criterion.listing_group.case_value.product_brand.value

ad_group_criterion.listing_group.case_value.product_category.category_id

ad_group_criterion.listing_group.case_value.product_category.level

ad_group_criterion.listing_group.case_value.product_channel.channel

ad_group_criterion.listing_group.case_value.product_channel_exclusivity.channel_exclusivity

ad_group_criterion.listing_group.case_value.product_condition.condition

ad_group_criterion.listing_group.case_value.product_custom_attribute.index

ad_group_criterion.listing_group.case_value.product_custom_attribute.value

ad_group_criterion.listing_group.case_value.product_item_id.value

ad_group_criterion.listing_group.case_value.product_type.level

ad_group_criterion.listing_group.case_value.product_type.value

ad_group_criterion.listing_group.parent_ad_group_criterion

ad_group_criterion.listing_group.path

ad_group_criterion.listing_group.type

ad_group_criterion.location.geo_target_constant

ad_group_criterion.mobile_app_category.mobile_app_category_constant

ad_group_criterion.mobile_application.app_id

ad_group_criterion.mobile_application.name

ad_group_criterion.negative

ad_group_criterion.parental_status.type

ad_group_criterion.percent_cpc_bid_micros

ad_group_criterion.placement.url

ad_group_criterion.position_estimates.estimated_add_clicks_at_first_position_cpc

ad_group_criterion.position_estimates.estimated_add_cost_at_first_position_cpc

ad_group_criterion.position_estimates.first_page_cpc_micros

ad_group_criterion.position_estimates.first_position_cpc_micros

ad_group_criterion.position_estimates.top_of_page_cpc_micros

ad_group_criterion.primary_status

ad_group_criterion.primary_status_reasons

ad_group_criterion.quality_info.creative_quality_score

ad_group_criterion.quality_info.post_click_quality_score

ad_group_criterion.quality_info.quality_score

ad_group_criterion.quality_info.search_predicted_ctr

ad_group_criterion.resource_name

ad_group_criterion.status

ad_group_criterion.system_serving_status