Una línea de pedido hereda la segmentación asignada a su socio y anunciante principal.
Asigna más segmentación a una línea de pedido para enfocarte en comprar impresiones útiles.
Cómo encontrar las opciones de segmentación disponibles
La segmentación se identifica según su tipo. Identifica las opciones de segmentación de una de las siguientes maneras:
- Usa un valor de enumeración pertinente, como con los tipos de enumeración
AgeRangeoExchange. - Recupera entidades aptas para la segmentación, como canales o listas de ubicaciones, con el servicio relacionado.
- Recupera los IDs de las opciones de segmentación para un tipo de segmentación con los métodos
listysearch.
Cómo recuperar la segmentación existente
La segmentación existente restringe la segmentación que se puede agregar a una línea de pedido. Recupera la segmentación existente de una línea de pedido en todos los tipos de segmentación con una solicitud de lista masiva.
Sigue estos pasos para obtener la segmentación existente de una línea de pedido:
Java
// Provide the ID of the parent advertiser. long advertiserId = advertiser-id; // Provide the ID of the line item. long lineItemId = line-item-id; // Configure the list request. LineItems.BulkListAssignedTargetingOptions request = service .advertisers() .lineItems() .bulkListAssignedTargetingOptions(advertiserId) .setLineItemIds(Arrays.asList(lineItemId)); // Create the response and nextPageToken variables. BulkListAssignedTargetingOptionsResponse response; String nextPageToken = null; do { // Create and execute the list request. response = request.setPageToken(nextPageToken).execute(); // Check if response is empty. if (response.isEmpty()) { System.out.printf("No targeting is currently assigned to '%s'", lineItemId); break; } // Iterate over retrieved assigned targeting options. for (LineItemAssignedTargetingOption liAssignedOption : response.getLineItemAssignedTargetingOptions()) { System.out.printf( "Assigned Targeting Option %s found.%n", liAssignedOption.getAssignedTargetingOption().getName()); } // Update the next page token. nextPageToken = response.getNextPageToken(); } while (!Strings.isNullOrEmpty(nextPageToken));
Python
# Provide the ID of the parent advertiser. advertiser_id = advertiser-id # Provide the ID of the line item. line_item_id = line-item-id # Create the page token variable. next_page_token = "" while True: # Execute the list request. response = ( service.advertisers() .lineItems() .bulkListAssignedTargetingOptions( advertiserId=advertiser_id, lineItemIds=[line_item_id], pageToken=next_page_token, ) .execute() ) # If response is not empty, display the retrieved assigned targeting # options line items. if response: for assigned_option in response.get( "lineItemAssignedTargetingOptions", [] ): ato_name = assigned_option.get("assignedTargetingOption", {}).get( "name", None ) if ato_name: print(f"Assigned Targeting Option {ato_name} found.") else: print(f"No targeting is currently assigned to {line_item_id}.") sys.exit(1) # Update the next page token. # Break out of loop if there is no next page. if "nextPageToken" in response: next_page_token = response["nextPageToken"] else: break
PHP
// Provide the ID of the parent advertiser. $advertiserId = advertiser-id; // Provide the ID of the line item. $lineItemId = line-item-id; $retrievedLineItemTargeting = array(); $response = null; $nextPageToken = null; do { $optParams = array( 'lineItemIds' => array($lineItemId), 'filter' => $filter, 'pageToken' => $nextPageToken ); // Call the API, getting all the assigned targeting options for the // identified line item. try { $response = $this ->service ->advertisers_lineItems ->bulkListAssignedTargetingOptions( $advertiserId, $optParams ); } catch (\Exception $e) { $this->renderError($e); return; } if (!empty($response->getLineItemAssignedTargetingOptions())) { $retrievedLineItemTargeting = array_merge($retrievedLineItemTargeting,$response->getLineItemAssignedTargetingOptions()); } // Update the next page token. $nextPageToken = $response->getNextPageToken(); } while ( !empty($response->getLineItemAssignedTargetingOptions()) && !empty($nextPageToken) ); // Print information returned by the bulk list request. if (!empty($retrievedLineItemTargeting)) { printf("<p>The following targeting was retrieved for line item ID %s:</p><ul>", $lineItemId); foreach ($retrievedLineItemTargeting as $assignedTargetingOption) { printf( "<li>Assigned Targeting Option %s found.</li>", $assignedTargetingOption->getAssignedTargetingOption()->getName()); } print("</ul>"); } else { printf("<p>No targeting is currently assigned to '%s'</p>", $lineItemId); }
Cómo asignar la segmentación
Actualiza la segmentación de las líneas de pedido en todos los tipos de segmentación con una solicitud de edición masiva.
A continuación, te indicamos cómo agregar la siguiente lógica de segmentación a una línea de pedido nueva:
- Solo se ofertan inventarios de anuncios optimizados y en el navegador.
- No se publican en ningún sitio o aplicación de los canales proporcionados.
Solo se publican anuncios en dispositivos ubicados en las regiones geográficas proporcionadas.
Java
// Provide the ID of the parent advertiser. long advertiserId = advertiser-id; // Provide the ID of the line item. long lineItemId = line-item-id; // Provide the list of Channel resource IDs to negatively target. // These can be retrieved using advertisers.channels.list. List<String> negativeChannelIds = negative-channel-ids; // Provide the list of Targeting Option IDs of the geographic regions to // target. // These can be retrieved using targetingTypes.targetingOptions.search. List<String> regionIds = region-ids; // Create list of assigned targeting options to create. List<CreateAssignedTargetingOptionsRequest> createRequests = new ArrayList<>(); // Build and add the web-optimized environment assigned targeting option. AssignedTargetingOption environmentAssignedTargetingOption = new AssignedTargetingOption() .setEnvironmentDetails( new EnvironmentAssignedTargetingOptionDetails() .setEnvironment("ENVIRONMENT_WEB_OPTIMIZED")); createRequests.add( new CreateAssignedTargetingOptionsRequest() .setTargetingType("TARGETING_TYPE_ENVIRONMENT") .setAssignedTargetingOptions(Arrays.asList(environmentAssignedTargetingOption))); // Build and add list of negative channel assigned targeting options. List<AssignedTargetingOption> negativeChannelAssignedTargetingOptions = new ArrayList<>(); for (String negativeChannelId : negativeChannelIds) { negativeChannelAssignedTargetingOptions.add( new AssignedTargetingOption() .setChannelDetails( new ChannelAssignedTargetingOptionDetails() .setNegative(true) .setChannelId(Long.parseLong(negativeChannelId)))); } createRequests.add( new CreateAssignedTargetingOptionsRequest() .setTargetingType("TARGETING_TYPE_CHANNEL") .setAssignedTargetingOptions(negativeChannelAssignedTargetingOptions)); // Build and add list of geographic assigned targeting options. List<AssignedTargetingOption> geoRegionAssignedTargetingOptions = new ArrayList<>(); for (String regionId : regionIds) { geoRegionAssignedTargetingOptions.add( new AssignedTargetingOption() .setGeoRegionDetails( new GeoRegionAssignedTargetingOptionDetails().setTargetingOptionId(regionId))); } createRequests.add( new CreateAssignedTargetingOptionsRequest() .setTargetingType("TARGETING_TYPE_GEO_REGION") .setAssignedTargetingOptions(geoRegionAssignedTargetingOptions)); // Create a bulk edit request. BulkEditAssignedTargetingOptionsRequest bulkEditTargetingRequest = new BulkEditAssignedTargetingOptionsRequest() .setLineItemIds(Arrays.asList(lineItemId)) .setCreateRequests(createRequests); // Configure the bulk edit request. BulkEditAssignedTargetingOptionsResponse response = service .advertisers() .lineItems() .bulkEditAssignedTargetingOptions(advertiserId, bulkEditTargetingRequest) .execute(); // Display API response information. if (response.getUpdatedLineItemIds() != null && !response.getUpdatedLineItemIds().isEmpty()) { System.out.printf( "Targeting configurations for %s were successfully updated.%n", response.getUpdatedLineItemIds().get(0)); } if (response.getFailedLineItemIds() != null && !response.getFailedLineItemIds().isEmpty()) { System.out.printf( "Targeting configurations for %s failed to update.%n", response.getFailedLineItemIds().get(0)); } if (response.getErrors() != null && !response.getErrors().isEmpty()) { System.out.println("The failed updates were caused by the following errors:"); for (Status error : response.getErrors()) { System.out.printf("Code %s: %s%n", error.getCode(), error.getMessage()); } } else { System.out.println("No successful or failed updates were reported."); }
Python
# Provide the ID of the parent advertiser. advertiser_id = advertiser-id # Provide the ID of the line item. line_item_id = line-item-id # Provide the list of Channel resource IDs to negatively target. # These can be retrieved using advertisers.channels.list. negative_channel_ids = negative-channel-ids # Provide the list of Targeting Option IDs of the geographic regions to target. # These can be retrieved using targetingTypes.targetingOptions.search. region_ids = region-ids # Build the web-optimized environment assigned targeting option. environment_assigned_targeting_option = { "environmentDetails": {"environment": "ENVIRONMENT_WEB_OPTIMIZED"} } # Build the negative Channel assigned targeting options. negative_channel_assigned_targeting_options = [] for id in negative_channel_ids: negative_channel_assigned_targeting_options.append( {"channelDetails": {"channelId": id, "negative": True}} ) # Build the geographic region assigned targeting options. geographic_assigned_targeting_options = [] for id in region_ids: geographic_assigned_targeting_options.append( {"geoRegionDetails": {"targetingOptionId": id}} ) # Create a bulk edit request. bulk_edit_targeting_request = { "lineItemIds": [line_item_id], "createRequests": [ { "targetingType": "TARGETING_TYPE_ENVIRONMENT", "assignedTargetingOptions": [ environment_assigned_targeting_option ], }, { "targetingType": "TARGETING_TYPE_CHANNEL", "assignedTargetingOptions": ( negative_channel_assigned_targeting_options ), }, { "targetingType": "TARGETING_TYPE_GEO_REGION", "assignedTargetingOptions": geographic_assigned_targeting_options, }, ], } # Build and execute request. response = ( service.advertisers() .lineItems() .bulkEditAssignedTargetingOptions( advertiserId=advertiser_id, body=bulk_edit_targeting_request ) .execute() ) # Print the request results. if ( "updatedLineItemIds" in response and len(response["updatedLineItemIds"]) != 0 ): print( f'Targeting configurations for {response["updatedLineItemIds"][0]} ' "were successfully updated." ) elif ( "failedLineItemIds" in response and len(response["failedLineItemIds"]) != 0 ): print( f'Targeting configurations for {response["failedLineItemIds"][0]} ' "failed to update." ) if "errors" in response and len(response["errors"]) != 0: print("The failed updates were caused by the following errors:") for error in response["errors"]: print(f'Code {error["code"]}: {error["message"]}') else: print("No successful or failed updates were reported.")
PHP
// Provide the ID of the parent advertiser. $advertiserId = advertiser-id; // Provide the ID of the line item. $lineItemId = line-item-id; // Provide the list of Channel resource IDs to negatively target. // These can be retrieved using advertisers.channels.list. $negativeChannelIds = negative-channel-ids; // Provide the list of Targeting Option IDs of the geographic regions to // target. // These can be retrieved using targetingTypes.targetingOptions.search. $regionIds = region-ids; // Create list of assigned targeting options to create. $createRequests = array(); // Build environment assigned targeting option and add to create // requests. $environmentDetails = new Google_Service_DisplayVideo_EnvironmentAssignedTargetingOptionDetails(); $environmentDetails->setEnvironment('ENVIRONMENT_WEB_OPTIMIZED'); $environmentAssignedTargetingOption = new Google_Service_DisplayVideo_AssignedTargetingOption(); $environmentAssignedTargetingOption->setEnvironmentDetails($environmentDetails); $createEnvironmentAssignedTargetingOption = new Google_Service_DisplayVideo_CreateAssignedTargetingOptionsRequest(); $createEnvironmentAssignedTargetingOption->setTargetingType('TARGETING_TYPE_ENVIRONMENT'); $createEnvironmentAssignedTargetingOption->setAssignedTargetingOptions(array($environmentAssignedTargetingOption)); $createRequests[] = $createEnvironmentAssignedTargetingOption; // Build negative channel assigned targeting options and add to create // requests. $channelAssignedTargetingOptions = array(); foreach ($negativeChannelIds as $channelId) { $channelDetails = new Google_Service_DisplayVideo_ChannelAssignedTargetingOptionDetails(); $channelDetails->setChannelId($channelId); $channelDetails->setNegative(true); $channelAssignedTargetingOption = new Google_Service_DisplayVideo_AssignedTargetingOption(); $channelAssignedTargetingOption->setChannelDetails($channelDetails); $channelAssignedTargetingOptions[] = $channelAssignedTargetingOption; } $createChannelAssignedTargetingOption = new Google_Service_DisplayVideo_CreateAssignedTargetingOptionsRequest(); $createChannelAssignedTargetingOption->setTargetingType('TARGETING_TYPE_CHANNEL'); $createChannelAssignedTargetingOption->setAssignedTargetingOptions($channelAssignedTargetingOptions); $createRequests[] = $createChannelAssignedTargetingOption; // Build region assigned targeting options and add to create requests. $regionAssignedTargetingOptions = array(); foreach ($regionIds as $regionId) { $regionDetails = new Google_Service_DisplayVideo_GeoRegionAssignedTargetingOptionDetails(); $regionDetails->setTargetingOptionId($regionId); $regionAssignedTargetingOption = new Google_Service_DisplayVideo_AssignedTargetingOption(); $regionAssignedTargetingOption->setGeoRegionDetails($regionDetails); $regionAssignedTargetingOptions[] = $regionAssignedTargetingOption; } $createRegionAssignedTargetingOption = new Google_Service_DisplayVideo_CreateAssignedTargetingOptionsRequest(); $createRegionAssignedTargetingOption->setTargetingType('TARGETING_TYPE_GEO_REGION'); $createRegionAssignedTargetingOption->setAssignedTargetingOptions($regionAssignedTargetingOptions); $createRequests[] = $createRegionAssignedTargetingOption; $body = new Google_Service_DisplayVideo_BulkEditAssignedTargetingOptionsRequest(); $body->setLineItemIds(array($lineItemId)); $body->setCreateRequests($createRequests); // Call the API, editing the assigned targeting options for the // identified line item. try { $response = $this ->service ->advertisers_lineItems ->bulkEditAssignedTargetingOptions( $advertiserId, $body ); } catch (\Exception $e) { $this->renderError($e); return; } // Print information returned by the bulk edit request. // List updated line item IDs. if (empty($response->getUpdatedLineItemIds())) { print '<p>No line items were successfully updated.</p>'; } else { print '<p>The targeting of the following line item IDs were ' . 'updated:</p><ul>'; foreach ($response->getUpdatedLineItemIds() as $id) { printf('<li>%s</li>',$id); } print '</ul>'; } // List line item IDs that failed to update. if (empty($response->getFailedLineItemIds())) { print '<p>No line items failed to update.</p>'; } else { print '<p>The targeting of the following line item IDs failed to ' . 'update:</p><ul>'; foreach ($response->getFailedLineItemIds() as $id) { printf('<li>%s</li>',$id); } print '</ul>'; } // List the errors thrown when the targeting was updated. if (empty($response->getErrors())) { print '<p>No errors were thrown.</p>'; } else { print '<p>The following errors were thrown when attempting to ' . 'update the targeting:</p><ul>'; foreach ($response->getErrors() as $error) { printf( '<li>%s: %s</li>', $error->getCode(), $error->getMessage() ); } print '</ul>'; }