Channels

Channels are lists of websites and apps. Target a channel to control where your ads are being served.

In the Display & Video 360 API, these are Channel resources. Target them using the targeting type TARGETING_TYPE_CHANNEL.

Parent resources of channels

Channel resources can be created under partners or advertisers:

  • Manage channels directly under partners using the partner channels and sites services. These channels can be targeted by the partner and resources under the partner. You need Admin permissions to the partner to manage these channels.
  • Manage channels directly under advertisers using the advertiser channels and sites services. These channels can be targeted by the advertiser and resources under the advertiser.

Site resource

A Site resource is a website or app in a channel. It is defined by a website URL or app store ID.

URLs are limited to using:

  • Two subdirectory levels, such as www.mydomain.com/one-level/two-level.
  • Five subdomain levels, such as five.four.three.two.one.mydomain.com.

Retrieve app IDs from the platform store:

  • Android's Play store app uses bundle ID, such as com.google.android.gm.
  • Apple's App store app ID uses a 9 digit string, such as 422689480.

See the Display & Video 360 help center for more on app, channel, and website targeting.

Content management

Sites are managed using functions in the partner and advertiser sites services:

  • create adds a site to the channel.
  • delete removes a site from the channel.
  • list gets sites in the channel.
  • bulkEdit edits channel content in bulk. The method removes a set of sites from the channel and then assigns a separate set of sites to the channel in a single request.
  • replace fully replaces the content of the channel with provided sites.