Labeling AI content in ads

The Display & Video 360 API lets you disclose assets as AI-generated or AI-edited. Labels will be applied to ads with such assets at serving in regions with local AI labeling regulations. As of today, those regions are the European Union (EU), India, and New York state.

Learn more in the Display & Video 360 Help Center.

Support in the Display & Video 360 API

The Display & Video 360 API includes an optional field, syntheticContentAttestationStatus, in the Creative and AdAsset resources. This field lets you specify whether a creative or asset contains content that was created or edited with AI.

Setting syntheticContentAttestationStatus to IS_SYNTHETIC applies the label in regions with local AI labeling regulations, while setting it to NOT_SYNTHETIC confirms that the content does not require a label. You can also leave the field unset. A label won't be applied if the field is left unset. However, after the field is set for a resource, it can't be unset and may only be updated to be either IS_SYNTHETIC or NOT_SYNTHETIC.

Valid values of the SyntheticContentAttestationStatus enum are shown in the following table:

For more information on how setting this field affects ad serving, refer to the Display & Video 360 Help Center.

Label real-time bidding creatives

In Display & Video 360 API, the ad creatives served by real-time bidding ads are defined by Creative resources. Label real-time bidding creatives using the syntheticContentAttestationStatus field in a Creative resource.

New creatives

Set this field when creating new creatives using advertisers.creatives.create.

Existing creatives

To update existing creatives:

1. Retrieve your existing creatives using advertisers.creatives.list.
2. Check their existing syntheticContentAttestationStatus field value.
3. If needed, use advertisers.creatives.patch to update the field for any existing creatives.

Label YouTube and Demand Gen ad assets

In Display & Video 360 API, the ad creatives served by YouTube and Demand Gen ads are made up of individual AdAsset resources. Label YouTube video or image assets used in YouTube and Demand Gen ads using syntheticContentAttestationStatus field in an AdAsset resource.

New assets

Set this field when creating new assets:

• For a new YouTube video asset, in the AdAsset object of an advertisers.adAssets.create request.
• For an image asset, In the request body of advertisers.adAssets.upload request.

Assets for the same YouTube video must have the same syntheticContentAttestationStatus field value, if set. Use advertisers.adAssets.list with the following filter parameter to see if an asset for the relevant YouTube video ID already exists before attempting to create a new one:

  youtubeVideoAsset.youtubeVideoId=youtube-video-id

Existing assets

To update existing assets:

1. Retrieve your existing creatives using advertisers.adAssets.list.
2. Check their existing syntheticContentAttestationStatus field value.
3. If needed, use advertisers.adAssets.patch to update the field for any existing ad assets.