Represents a collection of settings related to ads geotargeting.
Google ads can be geotargeted using Physical Location, Location of Interest, or both. Physical Location is where the user is located or is regularly located; Location of Interest is the geographical region in which the user is interested. For example, if a user is in New York City and performs a search for "hotels Paris", their Physical Location is New York City and their Location of Interest is Paris.
Additionally, ads can be positively or negatively geotargeted. An ad that is positively geotargeted to New York City only appears to users whose location is related to New York City. An ad that is negatively geotargeted to New York City appears for all users except those whose location is related to New York City. Ads can only be negatively geotargeted if a positive geotargeting is also supplied, and the negatively geotargeted region must be contained within the positive region.
Geotargeting settings allow ads to be targeted in the following way:
- Positively geotargeted based on the location user searched for, or solely Physical Location, or either Location of Interest or Physical Location.
- Negatively geotargeted based on where a user is located, or combined with Location of Interest.
- Namespace
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https://adwords.google.com/api/adwords/cm/v201809
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Setting (inherited)
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Indicates that this instance is a subtype of Setting. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead. |
GeoTargetTypeSetting
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The setting used for positive geotargeting in this particular campaign. Again, the campaign can be positively targeted based on the location user searched for, or solely Physical Location, or either Location of Interest or Physical Location. Positive targeting triggers ads only for users whose location is related to the given locations. The default value is DONT_CARE. Enumerations
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The setting used for negative geotargeting in this particular campaign. The campaign can be negatively targeted using both Physical Location and Location of Interest, or only based on where the user is located. Negative targeting triggers ads for all users except those whose location is related to the given locations. The default value is DONT_CARE. Enumerations
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