Shopping Performance Report

The descriptive name of the Customer account.

The ID of the AdGroup.

The name of the AdGroup.

Status of the ad group.

First level network type.

Second level network type (includes search partners).

The multi-client account ID from Merchant Center.

AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The total value of all of your conversions, including those that are estimated. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The total cost of all clicks divided by the total number of clicks received. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

The ProductBrand value of the product.

The ID of the Campaign.

The name of the Campaign.

The status of the Campaign.

The ProductBiddingCategory level 1 value of the product.

The ProductBiddingCategory level 2 value of the product.

The ProductBiddingCategory level 3 value of the product.

The ProductBiddingCategory level 4 value of the product.

The ProductBiddingCategory level 5 value of the product.

Channel of the product.

Channel exclusivity of the product.

The number of clicks.

Indicates the click type for metric fields such as Impressions. Since ads that serve can be attributed to multiple click types, metric fields may be double-counted and thus totals may not be accurate, especially for Display network campaigns.

A category that describes the action the user will take to complete a conversion. Prevents zero-conversion rows from being returned. Values: "Download", "Lead", "Purchase/Sale", "Signup", "View of a key page", and "Other".

The number of conversions divided by total clicks that can be tracked to conversions. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The number of conversions for all conversion actions that you have opted into optimization. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

ID of the conversion tracker.

The name of the conversion type. Prevents zero-conversion rows from being returned.

The sum of conversion values for all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

The Cost attributable to conversion-tracked clicks divided by the number of conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

ID of the country Location associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.

Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in your AllConversions column. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The ProductCustomAttribute level 0 value of the product.

The ProductCustomAttribute level 1 value of the product.

The ProductCustomAttribute level 2 value of the product.

The ProductCustomAttribute level 3 value of the product.

The ProductCustomAttribute level 4 value of the product.

The date formatted as yyyy-MM-dd.

The name of the day of the week, e.g., "Monday".

Device type where the impression was shown.

The source of conversion such as website, import from calls.

The Customer ID.

Count of how often your ad has appeared on a search results page or website on the Google Network.

Language of the product information.

ID of the Google Merchant Center account associated with the products being advertised.

The first day of the month, formatted as yyyy-MM-dd.

Offer/item ID of the product.

The ProductCanonicalCondition of the product.

The title of the product.

The ProductType level 1 value of the product.

The ProductType level 2 value of the product.

The ProductType level 3 value of the product.

The ProductType level 4 value of the product.

The ProductType level 5 value of the product.

The first day of the quarter, formatted as yyyy-MM-dd. Uses the calendar year for quarters, e.g., the second quarter of 2014 starts on 2014-04-01.

The impressions you've received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. See this Help Center article for details. A percentage returned as "xx.xx%", or the special value "< 10%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The number of clicks you've received on the Search Network divided by the estimated number of clicks you were eligible to receive. A percentage returned as "xx.xx%", or the special value "< 10%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. A percentage returned as "xx.xx%", or the special value "< 10%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Store ID of the product.

The value, on average, of all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The date for the Monday of the week, formatted as yyyy-MM-dd.

The year, formatted as yyyy.