Click Performance Report

The Click Performance report includes stats aggregated at each click level, and includes both valid and invalid clicks.

For non-Search campaigns, the Clicks field represents the number of valid and invalid interactions instead of clicks.

The following fields have special behavior on this report:

The CriteriaId and CriteriaParameters fields will return the criterion that triggered the impression for each GclId (based on the single attribution model) and may be of any criteria type, not just keywords. Discovery campaigns are not supported when this report has Criteria fields added.
The ClickType field will reflect each area of the ad that the user clicked for each GclId. This differs from other reports, where the ClickType shows every area of the ad that was shown to the user for each impression.
The Date field indicates the time of the impression, not the time of the click.

Note: This report can be run only for a single day and only for dates up to 90 days before the time of the request.

Attribute
`AccountDescriptiveName`
`AdFormat`
`AdGroupId`
`AdGroupName`
`AdGroupStatus`
`AdNetworkType1`
`AdNetworkType2`
`AdVariationControlTrialArmId`
`AdVariationTreatmentTrialArmId`
`AdVariationTrialId`
`AoiCityCriteriaId`
`AoiCountryCriteriaId`
`AoiMetroCriteriaId`
`AoiMostSpecificTargetId`
`AoiRegionCriteriaId`
`CampaignId`
`CampaignLocationTargetId`
`CampaignName`
`CampaignStatus`
`Clicks`
`ClickType`
`CreativeId`
`CriteriaId`
`CriteriaParameters`
`Date`
`Device`
`ExternalCustomerId`
`GclId`
`KeywordMatchType`
`LopCityCriteriaId`
`LopCountryCriteriaId`
`LopMetroCriteriaId`
`LopMostSpecificTargetId`
`LopRegionCriteriaId`
`MonthOfYear`
`Page`
`Slot`
`UserListId`

Segment

Metric

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CLICK_PERFORMANCE_REPORT

`AccountDescriptiveName`

The descriptive name of the Customer account.

Type	`String`
Display Name	Account
XML Attribute	`account`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

`AdFormat`

The underlying media format of the ad. Values can be one of the formats on the Template Ads page, or a MediaType enum.

Type	`AdFormat`
Display Name	Ad type
XML Attribute	`adType`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

Predicate values / display values

`UNKNOWN`	unknown
`TEXT`	text
`IMAGE`	image
`DYNAMIC_IMAGE`	dynamic_image
`FLASH`	flash
`VIDEO`	video
`HTML`	html
`AUDIO`	audio
`COMPOSITE`	composite
`PRINT`	print

`AdGroupId`

The ID of the AdGroup.

Type	`Long`
Display Name	Ad group ID
XML Attribute	`adGroupID`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

`AdGroupName`

The name of the AdGroup.

Type	`String`
Display Name	Ad group
XML Attribute	`adGroup`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

`AdGroupStatus`

Status of the ad group.

Type	`AdGroupStatus`
Display Name	Ad group state
XML Attribute	`adGroupState`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

Predicate values / display values

`UNKNOWN`	unknown
`ENABLED`	enabled
`PAUSED`	paused
`REMOVED`	removed

`AdNetworkType1`

First level network type.

Type	`AdNetworkType1`
Display Name	Network
XML Attribute	`network`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

Predicate values / display values

`UNKNOWN`	unknown
`SEARCH`	Search Network
`CONTENT`	Display Network
`YOUTUBE_SEARCH`	YouTube Search
`YOUTUBE_WATCH`	YouTube Videos
`MIXED`	Cross-network

`AdNetworkType2`

Second level network type (includes search partners).

Type	`AdNetworkType2`
Display Name	Network (with search partners)
XML Attribute	`networkWithSearchPartners`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

Predicate values / display values

`UNKNOWN`	unknown
`SEARCH`	Google search
`SEARCH_PARTNERS`	Search partners
`CONTENT`	Display Network
`YOUTUBE_SEARCH`	YouTube Search
`YOUTUBE_WATCH`	YouTube Videos
`MIXED`	Cross-network

`AdVariationControlTrialArmId`

If the impression was part of an ad variation and in the control arm, this represents the ad variation control arm ID.

Type	`Long`
Display Name	Ad Variation Control Trial Arm ID
XML Attribute	`adVariationControlTrialArmID`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

`AdVariationTreatmentTrialArmId`

If the impression was part of an ad variation and in the treatment arm, this represents the ad variation treatment arm ID.

Type	`Long`
Display Name	Ad Variation Treatment Trial Arm ID
XML Attribute	`adVariationTreatmentTrialArmID`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

`AdVariationTrialId`

If the impression was part of an ad variation, this represents the ad variation trial ID.

Type	`Long`
Display Name	Ad Variation Trial ID
XML Attribute	`adVariationTrialID`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

`AoiCityCriteriaId`

ID of the city of the Location criterion matching the location of interest associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.

Type	`Integer`
Display Name	City (Location of interest)
XML Attribute	`cityLocationOfInterest`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

`AoiCountryCriteriaId`

ID of the country of the Location criterion matching the location of interest associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.

Type	`Integer`
Display Name	Country/Territory (Location of interest)
XML Attribute	`countryTerritoryLocationOfInterest`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

`AoiMetroCriteriaId`

ID of the metro area of the Location criterion matching the location of interest associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.

Type	`Integer`
Display Name	Metro area (Location of interest)
XML Attribute	`metroAreaLocationOfInterest`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

`AoiMostSpecificTargetId`

The most specific location target (Location of interest).

Type	`Long`
Display Name	Most specific location target (Location of interest)
XML Attribute	`mostSpecificLocationTargetLocationOfInterest`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

`AoiRegionCriteriaId`

ID of the region of the Location criterion matching the location of interest associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.

Type	`Integer`
Display Name	Region (Location of interest)
XML Attribute	`regionLocationOfInterest`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

`CampaignId`

The ID of the Campaign.

Type	`Long`
Display Name	Campaign ID
XML Attribute	`campaignID`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

`CampaignLocationTargetId`

Location ID of the matching campaign criterion.

Type	`Long`
Display Name	Campaign location target
XML Attribute	`campaignLocationTarget`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

`CampaignName`

The name of the Campaign.

Type	`String`
Display Name	Campaign
XML Attribute	`campaign`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

`CampaignStatus`

The status of the Campaign.

Type	`CampaignStatus`
Display Name	Campaign state
XML Attribute	`campaignState`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

Predicate values / display values

`UNKNOWN`	unknown
`ENABLED`	enabled
`PAUSED`	paused
`REMOVED`	removed

`Clicks`

The number of clicks.

Type	`Long`
Display Name	Clicks
XML Attribute	`clicks`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

`ClickType`

Indicates the click type for metric fields such as Impressions. Since ads that serve can be attributed to multiple click types, metric fields may be double-counted and thus totals may not be accurate, especially for Display network campaigns.

Type	`ClickType`
Display Name	Click type
XML Attribute	`clickType`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

Predicate values / display values

`URL_CLICKS`	Headline
`CALLS`	Phone calls
`OTHER`	Other
`PRODUCT_EXTENSION_CLICKS`	Product plusbox offer
`SITELINKS`	Sitelink
`PRODUCT_LISTING_AD_CLICKS`	Shopping ad - Standard
`GET_DIRECTIONS`	Driving direction
`OFFER_PRINTS`	Print offer
`BREADCRUMBS`	Breadcrumbs
`CALL_TRACKING`	Manually dialed phone calls
`MOBILE_CALL_TRACKING`	Mobile phone calls
`LOCATION_EXPANSION`	Get location details
`STORE_LOCATOR`	Show nearby locations
`IN_APP_LINK`	Mobile app extension
`PRODUCT_LISTING_AD_LOCAL`	Shopping ad - Local
`APP_DEEPLINK`	App engagement ad deep link
`PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL`	Shopping ad - MultiChannel Local
`PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE`	Shopping ad - MultiChannel Online
`PRODUCT_LISTING_ADS_COUPON`	Shopping ad - Coupon
`PRODUCT_LISTING_AD_TRANSACTABLE`	Shopping ad - Sell on Google
`PRODUCT_AD_APP_DEEPLINK`	Shopping ad - App Deeplink
`SHOWCASE_AD_CATEGORY_LINK`	Shopping - Showcase - Category
`SHOWCASE_AD_LOCAL_STOREFRONT_LINK`	Shopping - Showcase - Local storefront
`SHOWCASE_AD_ONLINE_PRODUCT_LINK`	Shopping - Showcase - Online product
`SHOWCASE_AD_LOCAL_PRODUCT_LINK`	Shopping - Showcase - Local product
`PRICE_EXTENSION`	Price Extension
`VIDEO_WEBSITE_CLICKS`	Website
`VIDEO_CALL_TO_ACTION_CLICKS`	Call-to-Action overlay
`VIDEO_APP_STORE_CLICKS`	App store
`VIDEO_CARD_ACTION_HEADLINE_CLICKS`	Cards
`VIDEO_END_CAP_CLICKS`	End cap
`CLICK_ON_ENGAGEMENT_AD`	Click on engagement ad
`LOCATION_FORMAT_MAP`	Map
`LOCATION_FORMAT_LANDING_PAGE`	Go to landing page
`LOCATION_FORMAT_STORE_INFO`	Go to store info
`LOCATION_FORMAT_DIRECTIONS`	Directions
`LOCATION_FORMAT_CALL`	Call
`LOCATION_FORMAT_TEXT`	Text
`LOCATION_FORMAT_IMAGE`	Image(s)
`BROADBAND_PLAN`	Broadband Plan
`WIRELESS_PLAN`	Wireless Plan
`VISUAL_SITELINKS`	Visual Sitelinks
`PROMOTION_EXTENSION`	Promotion Extension
`SWIPEABLE_GALLERY_AD_HEADLINE`	Ad Headline
`SWIPEABLE_GALLERY_AD_SWIPES`	Swipes
`SWIPEABLE_GALLERY_AD_SEE_MORE`	See More
`SWIPEABLE_GALLERY_AD_SITELINK_ONE`	Sitelink 1
`SWIPEABLE_GALLERY_AD_SITELINK_TWO`	Sitelink 2
`SWIPEABLE_GALLERY_AD_SITELINK_THREE`	Sitelink 3
`SWIPEABLE_GALLERY_AD_SITELINK_FOUR`	Sitelink 4
`SWIPEABLE_GALLERY_AD_SITELINK_FIVE`	Sitelink 5
`HOTEL_PRICE`	Hotel price
`HOTEL_BOOK_ON_GOOGLE_ROOM_SELECTION`	Hotel Book-on-Google room selection
`MAPS_PIN_CLICK`	Maps Pin Clicks
`UNKNOWN`	unknown

`CreativeId`

ID of the ad.

Type	`Long`
Display Name	Ad ID
XML Attribute	`adID`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

`CriteriaId`

The Criterion ID.

Type	`Long`
Display Name	Keyword ID
XML Attribute	`keywordID`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

`CriteriaParameters`

Descriptive string for the Criterion. For more information on the format of criteria types in reports, see the Criteria prefixes section of the reporting guide.

Type	`String`
Display Name	Keyword / Placement
XML Attribute	`keywordPlacement`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

`Date`

The date formatted as yyyy-MM-dd.

Type	`Date`
Display Name	Day
XML Attribute	`day`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

`Device`

Device type where the impression was shown.

Type	`DeviceType`
Display Name	Device
XML Attribute	`device`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

Predicate values / display values

`UNKNOWN`	Other
`DESKTOP`	Computers
`HIGH_END_MOBILE`	Mobile devices with full browsers
`TABLET`	Tablets with full browsers
`CONNECTED_TV`	Devices streaming video content to TV screens

`ExternalCustomerId`

The Customer ID.

Type	`Long`
Display Name	Customer ID
XML Attribute	`customerID`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

`GclId`

The Google Click ID.

Type	`String`
Display Name	Google Click ID
XML Attribute	`googleClickID`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

`KeywordMatchType`

The match type for the Keyword.

Type	`KeywordMatchType`
Display Name	Match type
XML Attribute	`matchType`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

Predicate values / display values

`UNKNOWN`	unknown
`EXACT`	Exact
`PHRASE`	Phrase
`BROAD`	Broad

`LopCityCriteriaId`

ID of the city of the Location criterion matching the physical location associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.

Type	`Integer`
Display Name	City (Physical location)
XML Attribute	`cityPhysicalLocation`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

`LopCountryCriteriaId`

ID of the country of the Location criterion matching the physical location associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.

Type	`Integer`
Display Name	Country/Territory (Physical location)
XML Attribute	`countryTerritoryPhysicalLocation`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

`LopMetroCriteriaId`

ID of the metro area of the Location criterion matching the physical location associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.

Type	`Integer`
Display Name	Metro area (Physical location)
XML Attribute	`metroAreaPhysicalLocation`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

`LopMostSpecificTargetId`

The most specific location target (Physical location).

Type	`Long`
Display Name	Most specific location target (Physical location)
XML Attribute	`mostSpecificLocationTargetPhysicalLocation`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

`LopRegionCriteriaId`

ID of the region of the Location criterion matching the physical location associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.

Type	`Integer`
Display Name	Region (Physical location)
XML Attribute	`regionPhysicalLocation`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

`MonthOfYear`

The name of the month of the year, e.g., "December".

Type	`MonthOfYear`
Display Name	Month of Year
XML Attribute	`monthOfYear`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

Predicate values / display values

`JANUARY`	January
`FEBRUARY`	February
`MARCH`	March
`APRIL`	April
`MAY`	May
`JUNE`	June
`JULY`	July
`AUGUST`	August
`SEPTEMBER`	September
`OCTOBER`	October
`NOVEMBER`	November
`DECEMBER`	December

`Page`

Page number in search results where the ad was shown.

Type	`Integer`
Display Name	Page
XML Attribute	`page`
Behavior	`Attribute`
Filterable	False
Supports Zero Impressions	False

`Slot`

The position of the Ad.

Type	`Slot`
Display Name	Top vs. Other
XML Attribute	`topVsOther`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

Predicate values / display values

`SearchRhs`	Google search: Side
`SearchTop`	Google search: Top
`SearchOther`	Google search: Other
`Content`	Google Display Network
`AfsTop`	Search partners: Top
`AfsOther`	Search partners: Other
`Mixed`	Cross-network
`Unknown`

`UserListId`

The ID of the UserList (audience).

Type	`Long`
Display Name	User List ID
XML Attribute	`userListID`
Behavior	`Attribute`
Filterable	True
Supports Zero Impressions	False

Click Performance Report

info_outline Attribute

layers Segment

show_chart Metric

AccountDescriptiveName

AdFormat

AdGroupId

AdGroupName

AdGroupStatus

AdNetworkType1

AdNetworkType2

AdVariationControlTrialArmId

AdVariationTreatmentTrialArmId

AdVariationTrialId

AoiCityCriteriaId

AoiCountryCriteriaId

AoiMetroCriteriaId

AoiMostSpecificTargetId

AoiRegionCriteriaId

CampaignId

CampaignLocationTargetId

CampaignName

CampaignStatus

Clicks

ClickType

CreativeId

CriteriaId

CriteriaParameters

Date

Device

ExternalCustomerId

GclId

KeywordMatchType

LopCityCriteriaId

LopCountryCriteriaId

LopMetroCriteriaId

LopMostSpecificTargetId

LopRegionCriteriaId

MonthOfYear

Page

Slot

UserListId

Attribute

Segment

Metric

`AccountDescriptiveName`

`AdFormat`

`AdGroupId`

`AdGroupName`

`AdGroupStatus`

`AdNetworkType1`

`AdNetworkType2`

`AdVariationControlTrialArmId`

`AdVariationTreatmentTrialArmId`

`AdVariationTrialId`

`AoiCityCriteriaId`

`AoiCountryCriteriaId`

`AoiMetroCriteriaId`

`AoiMostSpecificTargetId`

`AoiRegionCriteriaId`

`CampaignId`

`CampaignLocationTargetId`

`CampaignName`

`CampaignStatus`

`Clicks`

`ClickType`

`CreativeId`

`CriteriaId`

`CriteriaParameters`

`Date`

`Device`

`ExternalCustomerId`

`GclId`

`KeywordMatchType`

`LopCityCriteriaId`

`LopCountryCriteriaId`

`LopMetroCriteriaId`

`LopMostSpecificTargetId`

`LopRegionCriteriaId`

`MonthOfYear`

`Page`

`Slot`

`UserListId`