Set up Google Mobile Ads SDK

Page Summary

This guide provides steps to integrate the Google Mobile Ads SDK into an iOS app for monetization, excluding Firebase integration.
Prerequisites include using Xcode 16.0 or higher and targeting iOS 12.0 or higher.
The Google Mobile Ads SDK can be imported using Swift Package Manager, CocoaPods, or manual download.
You need to update your app's Info.plist with your AdMob app ID and SKAdNetworkIdentifier values.
The guide outlines how to initialize the Google Mobile Ads SDK and introduces various supported ad formats like Banner, Interstitial, Native, Rewarded, Rewarded interstitial, and App open ads.

Select platform: Android iOS Unity Flutter Android (Legacy)

To deliver ads and earn revenue, integrate Google Mobile Ads SDK into your iOS app. To prepare your project, you import and initialize Google Mobile Ads SDK before you request ads.

If you include Firebase in your iOS app, see Get started with AdMob in your iOS project.

This guide covers importing and initializing Google Mobile Ads SDK, and selecting an ad format.

Prerequisites

Before you continue, make sure you have the following:

Use Xcode 16.0 or higher.
Target iOS 13.0 or higher.

Import Google Mobile Ads SDK

To import Google Mobile Ads SDK, complete one of the following sections:

Swift Package Manager

To add a package dependency to your project, follow these steps:

Open Xcode.
Navigate to File > Add Package Dependencies....
Install the Google Mobile Ads SDK Swift Package.
In the prompt that appears, search for the Google Mobile Ads Swift Package GitHub repository:
```
https://github.com/googleads/swift-package-manager-google-mobile-ads.git
```
Select the version of the Google Mobile Ads SDK Swift Package you want to use. For new projects, we recommend using Up to Next Major Version.

CocoaPods

To use CocoaPods, follow these steps:

Open your project's Podfile and add this line to your app's target build configuration:
```
pod 'Google-Mobile-Ads-SDK'
```
In a terminal, run:
```
pod install --repo-update
```

Manual download

To manually download Google Mobile Ads SDK, do the following:

Download Google Mobile Ads SDK.
Extract the googlemobileadssdkios.zip package.
In your Xcode project, add the following frameworks:
- GoogleMobileAds.xcframework
- UserMessagingPlatform.xcframework
In your target's General settings, navigate to Frameworks, Libraries, and Embedded Content.
Confirm that you've set the GoogleMobileAds.xcframework and UserMessagingPlatform.xcframework to Embed & Sign.
In your project's build settings, do the following:
- Add the /usr/lib/swift path to Runpath Search Paths.
- Add the -ObjC linker flag to Other Linker Flags.

Update your Info.plist file

In your app's Info.plist file, add the following keys:

A GADApplicationIdentifier key with a string value of your AdMob app ID. For details, see Find and copy an app ID or ad unit ID .
A SKAdNetworkItems key. This key includes SKAdNetworkIdentifier values for Google cstr6suwn9.skadnetwork and select third-party buyers.

Complete example

<key>GADApplicationIdentifier</key>
<!-- Sample AdMob app ID: ca-app-pub-3940256099942544~1458002511 -->
<string>SAMPLE_APP_ID</string>
<key>SKAdNetworkItems</key>
<array>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>cstr6suwn9.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>4fzdc2evr5.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>2fnua5tdw4.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>ydx93a7ass.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>p78axxw29g.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>v72qych5uu.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>ludvb6z3bs.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>cp8zw746q7.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>3sh42y64q3.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>c6k4g5qg8m.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>s39g8k73mm.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>wg4vff78zm.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>3qy4746246.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>f38h382jlk.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>hs6bdukanm.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>mlmmfzh3r3.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>v4nxqhlyqp.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>wzmmz9fp6w.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>su67r6k2v3.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>yclnxrl5pm.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>t38b2kh725.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>7ug5zh24hu.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>gta9lk7p23.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>vutu7akeur.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>y5ghdn5j9k.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>v9wttpbfk9.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>n38lu8286q.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>47vhws6wlr.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>kbd757ywx3.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>9t245vhmpl.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>a2p9lx4jpn.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>22mmun2rn5.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>44jx6755aq.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>k674qkevps.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>4468km3ulz.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>2u9pt9hc89.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>8s468mfl3y.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>klf5c3l5u5.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>ppxm28t8ap.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>kbmxgpxpgc.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>uw77j35x4d.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>578prtvx9j.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>4dzt52r2t5.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>tl55sbb4fm.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>c3frkrj4fj.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>e5fvkxwrpn.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>8c4e2ghe7u.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>3rd42ekr43.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>97r2b46745.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>3qcr597p9d.skadnetwork</string>
  </dict>
</array>

Replace SAMPLE_APP_ID with your AdMob app ID. While testing, use the sample app ID shown in the previous example.

If you haven't created an AdMob account and registered an app yet, now's a great time to do so.

Initialize Google Mobile Ads SDK

Before loading ads, initialize Google Mobile Ads SDK by calling the start() method from the GADMobileAds.sharedInstance property. This method calls a completion handler after Google Mobile Ads SDK and mediation adapters finish processing, or after 30 seconds.

The following example initializes Google Mobile Ads SDK:

Swift

// Initialize the Google Mobile Ads SDK.
MobileAds.shared.start()ViewController.swift

SwiftUI

// Initialize the Google Mobile Ads SDK.
MobileAds.shared.start()GoogleMobileAdsConsentManager.swift

Objective-C

// Initialize the Google Mobile Ads SDK.
[GADMobileAds.sharedInstance startWithCompletionHandler:nil];ViewController.m

When initializing, Google Mobile Ads SDK might preload ads or initialize third party SDKs when calling the startWithCompletionHandler: method. If you need to obtain consent from users in the European Economic Area (EEA), the United Kingdom (UK), or Switzerland, set request-specific flags. If you need to set request-specific flags, make sure you set the flags before initializing Google Mobile Ads SDK. For details, see Targeting.

Select an ad format

After you import Google Mobile Ads SDK, you can select an ad format to implement.

AdMob offers the following ad formats:

Ad format	Description	Documentation
Banner	Shows rectangular ads in a section of your app layout. This ad refreshes automatically at set intervals. Users see these ads periodically when staying on the same screen.	Set up banner ads
Interstitial	Shows full-page ads in your app. Place this ad at natural breaks and transitions in your app's interface, such as after a level completion in a gaming app.	Interstitial ads
Native	Lets you customize assets, such as headlines and calls to action, in your apps. When you customize the ad, you create ads that match your app's visual design.	Load a native ad
Rewarded	Users earn in-app rewards, like coins or points, by playing games, taking surveys, or watching videos. You can set rewards for ad units, and specify the reward values and items your users receive.	Rewarded ads
Rewarded interstitial	Lets you offer rewards, such as coins or extra lives, for ads that appear during app transitions.	Rewarded interstitial ads
App open	Appears when users open or go back to your app. The ad overlays the loading screen.	App open ads

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