Para analizar nuestros productos y proporcionar comentarios sobre ellos, únete al canal oficial de AdMob en Discord, en el servidor Google Advertising and Measurement Community.
El formato nativo te permite personalizar los anuncios para mejorar la experiencia del usuario, lo que puede aumentar la participación y mejorar tu rendimiento general.
Para aprovechar al máximo los anuncios nativos, es importante diseñar sus posiciones de modo que se vean como una extensión natural de tu app. Para ayudarte a comenzar, creamos plantillas de anuncios nativos.
Las plantillas de anuncios nativos son vistas con código completo para tus anuncios nativos y están diseñadas para implementarse rápidamente y modificarse con facilidad. Con ellas, puedes implementar tu primer anuncio nativo en solo unos minutos y personalizar rápidamente su apariencia sin necesidad de escribir mucho código. Puedes colocar estas plantillas donde quieras, como en una TableView usada en un feed de noticias, en un diálogo o en cualquier otro lugar de tu app.
En esta guía, se muestra cómo descargar, incluir y usar plantillas de anuncios nativos en tus apps para iOS. Se da por sentado que ya usaste correctamente el SDK para cargar un anuncio nativo.
Tamaños de las plantillas
Hay dos tamaños de plantillas: pequeño y mediano. Cada plantilla se representa con una clase, que puede ser GADTSmallTemplateView o GADTMediumTemplateView. Ambas clases extienden GADTTemplateView. Las dos plantillas tienen una relación de aspecto fija, que se ajustará para rellenar el ancho de sus vistas principales solo si llamas a addHorizontalConstraintsToSuperviewWidth.
Si no llamas a addHorizontalConstraintsToSuperviewWidth, cada plantilla renderizará el anuncio según su tamaño predeterminado.
GADTSmallTemplateView
La plantilla pequeña es ideal para las celdas UICollectionView o UITableView. Por ejemplo, puedes usarla para anuncios in-feed o para cualquier lugar en el que necesites una vista de anuncio rectangular delgada. El tamaño predeterminado de esta plantilla es de 91 puntos de alto por 355 puntos de ancho.
GADTMediumTemplateView
La plantilla mediana está diseñada para ser una vista que ocupa el espacio entre la mitad y tres cuartas partes de la página. Esto es útil para las páginas de destino o de presentación, pero también se puede incluir en UITableViews. El tamaño predeterminado de esta plantilla es de 370 puntos de alto por 355 puntos de ancho.
Todas nuestras plantillas admiten el diseño automático, lo que te da la libertad de experimentar con la posición. Por supuesto, también puedes cambiar el código fuente y los archivos XIB para que se adapten a tus requisitos.
Instala las plantillas de anuncios nativos
Para instalar las plantillas de anuncios nativos, simplemente descarga el archivo ZIP y arrástralo a tu proyecto de Xcode. Asegúrate de marcar la opción Copy items if needed (Copiar los elementos si es necesario).
Usa las plantillas de anuncios nativos
Una vez que hayas agregado la carpeta a tu proyecto y hayas incluido la clase pertinente en tu archivo, sigue esta receta para usar una plantilla. Ten en cuenta que la única forma de cambiar las propiedades de fuente y estilo es con el diccionario de estilos. Actualmente, anulamos cualquier estilo establecido en el propio archivo XIB.
Objective-C
///Step1:Importthetemplatesthatyouneed.#import "NativeTemplates/GADTSmallTemplateView.h"#import "NativeTemplates/GADTTemplateView.h"...//STEP2:Initializeyourtemplateviewobject.GADTSmallTemplateView*templateView=[[NSBundlemainBundle]loadNibNamed:@"GADTSmallTemplateView"owner:niloptions:nil].firstObject;//STEP3:TemplateviewsarejustGADNativeAdViews._nativeAdView=templateView;nativeAd.delegate=self;//STEP4:Addyourtemplateasasubviewofwhicheverviewyou'd like.//ThismustbedonebeforecallingaddHorizontalConstraintsToSuperviewWidth.//Pleasenote:OurtemplateobjectsaresubclassesofGADNativeAdViewso//youcaninsertthemintowhatevertypeofviewyou’dlike,anddon’tneedto//createyourown.[self.viewaddSubview:templateView];//STEP5(Optional):Createyourstylesdictionary.Setyourstylesdictionary//onthetemplateproperty.Adefaultdictionaryiscreatedforyouifyoudo//notsetthis.Note-templatesdonotcurrentlyrespectstylechangesinthe//xib.NSString*myBlueColor=@"#5C84F0";NSDictionary*styles=@{GADTNativeTemplateStyleKeyCallToActionFont:[UIFontsystemFontOfSize:15.0],GADTNativeTemplateStyleKeyCallToActionFontColor:UIColor.whiteColor,GADTNativeTemplateStyleKeyCallToActionBackgroundColor:[GADTTemplateViewcolorFromHexString:myBlueColor],GADTNativeTemplateStyleKeySecondaryFont:[UIFontsystemFontOfSize:15.0],GADTNativeTemplateStyleKeySecondaryFontColor:UIColor.grayColor,GADTNativeTemplateStyleKeySecondaryBackgroundColor:UIColor.whiteColor,GADTNativeTemplateStyleKeyPrimaryFont:[UIFontsystemFontOfSize:15.0],GADTNativeTemplateStyleKeyPrimaryFontColor:UIColor.blackColor,GADTNativeTemplateStyleKeyPrimaryBackgroundColor:UIColor.whiteColor,GADTNativeTemplateStyleKeyTertiaryFont:[UIFontsystemFontOfSize:15.0],GADTNativeTemplateStyleKeyTertiaryFontColor:UIColor.grayColor,GADTNativeTemplateStyleKeyTertiaryBackgroundColor:UIColor.whiteColor,GADTNativeTemplateStyleKeyMainBackgroundColor:UIColor.whiteColor,GADTNativeTemplateStyleKeyCornerRadius:[NSNumbernumberWithFloat:7.0],};templateView.styles=styles;//STEP6:Settheadforyourtemplatetorender.templateView.nativeAd=nativeAd;//STEP7(Optional):Ifyou'd like your template view to span the width of your//superviewcallthismethod.[templateViewaddHorizontalConstraintsToSuperviewWidth];[templateViewaddVerticalCenterConstraintToSuperview];
Claves del diccionario de diseño
La forma más rápida de personalizar tus plantillas es crear un diccionario con las siguientes claves:
Objective-C
/// Call to action font. Expects a UIFont.GADTNativeTemplateStyleKeyCallToActionFont/// Call to action font color. Expects a UIColor.GADTNativeTemplateStyleKeyCallToActionFontColor;/// Call to action background color. Expects a UIColor.GADTNativeTemplateStyleKeyCallToActionBackgroundColor;/// The font, font color and background color for the first row of text in the/// template./// All templates have a primary text area which is populated by the native ad's/// headline./// Primary text font. Expects a UIFont.GADTNativeTemplateStyleKeyPrimaryFont;/// Primary text font color. Expects a UIFont.GADTNativeTemplateStyleKeyPrimaryFontColor;/// Primary text background color. Expects a UIColor.GADTNativeTemplateStyleKeyPrimaryBackgroundColor;/// The font, font color and background color for the second row of text in the/// template./// All templates have a secondary text area which is populated either by the/// body of the ad, or by the rating of the app./// Secondary text font. Expects a UIFont.GADTNativeTemplateStyleKeySecondaryFont;/// Secondary text font color. Expects a UIColor.GADTNativeTemplateStyleKeySecondaryFontColor;/// Secondary text background color. Expects a UIColor.GADTNativeTemplateStyleKeySecondaryBackgroundColor;/// The font, font color and background color for the third row of text in the/// template. The third row is used to display store name or the default/// tertiary text./// Tertiary text font. Expects a UIFont.GADTNativeTemplateStyleKeyTertiaryFont;/// Tertiary text font color. Expects a UIColor.GADTNativeTemplateStyleKeyTertiaryFontColor;/// Tertiary text background color. Expects a UIColor.GADTNativeTemplateStyleKeyTertiaryBackgroundColor;/// The background color for the bulk of the ad. Expects a UIColor.GADTNativeTemplateStyleKeyMainBackgroundColor;/// The corner rounding radius for the icon view and call to action. Expects an/// NSNumber.GADTNativeTemplateStyleKeyCornerRadius;
Preguntas frecuentes
¿Por qué aparece una excepción cuando intento crear una instancia del objeto de plantilla?
Esto puede ocurrir si cambiaste el tamaño de la vista en el archivo XIB, pero no modificaste el tamaño del marco creado en el método "setup" de la subclase.
¿Cómo se pueden personalizar aún más estas plantillas?
Estas plantillas son solo archivos XIB con objetos de vista asociados, como cualquier otro archivo XIB y clase de vista personalizada que puedas conocer del desarrollo para iOS.
Si prefieres crear tus anuncios nativos desde cero, consulta nuestra guía de anuncios nativos avanzados.
¿Por qué no se actualizan mis diseños cuando los configuro en el archivo XIB?
Actualmente, anulamos todos los estilos de XIB con el diccionario de estilos predeterminados en GADTTemplateView.m.
Haz tu aporte
Creamos plantillas de anuncios nativos para ayudarte a desarrollar este tipo de anuncios rápidamente.
Nos encantaría que hicieras tu aporte agregando nuevas plantillas o funciones a nuestro repositorio de GitHub. Envíanos una solicitud de extracción y la revisaremos.
[[["Fácil de comprender","easyToUnderstand","thumb-up"],["Resolvió mi problema","solvedMyProblem","thumb-up"],["Otro","otherUp","thumb-up"]],[["Falta la información que necesito","missingTheInformationINeed","thumb-down"],["Muy complicado o demasiados pasos","tooComplicatedTooManySteps","thumb-down"],["Desactualizado","outOfDate","thumb-down"],["Problema de traducción","translationIssue","thumb-down"],["Problema con las muestras o los códigos","samplesCodeIssue","thumb-down"],["Otro","otherDown","thumb-down"]],["Última actualización: 2025-09-02 (UTC)"],[[["\u003cp\u003eNative Templates offer pre-built layouts for native ads, enabling quick implementation and customization for a better user experience within iOS apps.\u003c/p\u003e\n"],["\u003cp\u003eTwo template sizes, small and medium, are available, designed for various ad placements like in-feed ads or landing pages, and can be easily integrated using provided code snippets.\u003c/p\u003e\n"],["\u003cp\u003eTemplates can be further personalized by adjusting font, color, and background styles using a styles dictionary with specific keys for different ad elements.\u003c/p\u003e\n"],["\u003cp\u003eTo utilize the templates, developers need to download the provided zip file, add it to their Xcode project, and follow the step-by-step instructions for implementation and customization.\u003c/p\u003e\n"],["\u003cp\u003eDevelopers can explore the GitHub repository to contribute new templates or features, enhancing the Native Templates offering for iOS native ads.\u003c/p\u003e\n"]]],["Native Templates are pre-designed, customizable views for native ads in iOS apps, available for download from GitHub. Two sizes, small (`GADTSmallTemplateView`) and medium (`GADTMediumTemplateView`), are provided, with default and scalable dimensions. To use, download the templates, import them into your project, initialize a template view object, set it as a subview, optionally define a styles dictionary for font and color customization, assign the native ad, and add constraints for width scaling. Style settings in the xib are overridden.\n"],null,["Select platform: [Android](/admob/android/native/templates \"View this page for the Android platform docs.\") [iOS](/admob/ios/native/templates \"View this page for the iOS platform docs.\") [Flutter](/admob/flutter/native/templates \"View this page for the Flutter platform docs.\")\n\n\u003cbr /\u003e\n\n[Download Native Templates](//github.com/googleads/googleads-mobile-ios-native-templates)\n| **Key Point:** Before continuing, know how to [load a native\n| ad](/admob/ios/native#load-ad). Learn more about native ads in our [Native Ads\n| Playbook](//admob.google.com/home/resources/native-ads-playbook/).\n\n\nUsing native ads you can customize your ads resulting in a better user\nexperience. Better user experiences can increase engagement and improve your\noverall yield.\n\nIn order to get the most out of native ads, it's important to style your ad\nlayouts so that they feel like a natural extension of your app. To help you get\nstarted, we've created Native Templates.\n\nNative Templates are code-complete views for your native ads, designed for fast\nimplementation and easy modification. With Native Templates, you can implement\nyour first native ad in just a few minutes, and you can quickly customize the\nlook and feel without a lot of code. You can place these templates anywhere you\nwant, such as in a TableView used in a news feed, in a dialog, or anywhere else\nin your app.\n| **Note:** If you're interested in designing your own native layouts from scratch, return to the [Native Advanced](/admob/ios/native/advanced) documentation instead.\n\nThis guide will show you how to download, include, and use Native Templates in\nyour iOS apps. It assumes you've already successfully used the SDK to load a\nnative ad.\n\nTemplate sizes\n\nThere are two template sizes: small and medium. Each template is represented\nby a class. The classes are `GADTSmallTemplateView` and\n`GADTMediumTemplateView`. Both classes extend `GADTTemplateView`. Both\ntemplates have a fixed aspect ratio, which will scale to fill the width of\ntheir parent views only if you call `addHorizontalConstraintsToSuperviewWidth`.\nIf you don't call `addHorizontalConstraintsToSuperviewWidth`, each template\nwill render its default size.\n\nGADTSmallTemplateView\n\nThe small template is ideal for `UICollectionView` or `UITableView` cells. For\ninstance you could use it for in-feed ads, or anywhere you need a thin\nrectangular ad view. The default size of this template is 91 points high by 355\npoints wide.\n\nGADTMediumTemplateView\n\nThe medium template is meant to be a 1/2 to 3/4-page view. This is good for\nlanding or splash pages, but can also be included in `UITableViews`. The\ndefault size of this template is 370 points high by 355 points wide.\n\nAll of our templates support autolayout, so feel free to experiment with\nplacement. Of course, you can also change the source code and xib files to\nsuit your requirements.\n\nInstalling the native ad templates\n\nTo install the Native Templates, simply download the zip and drag it into your\nXcode project. Make sure you check **Copy items if needed**.\n\nUsing the native ad templates\n\nOnce you've added the folder to your project and included the relevant class in\nyour file, follow this recipe to use a template. Note that the only way\nto change font and style properties is using the styles dictionary---we\ncurrently override any style set in the xib itself.\n\nObjective-C \n\n```python\n/// Step 1: Import the templates that you need.\n#import \"NativeTemplates/GADTSmallTemplateView.h\"\n#import \"NativeTemplates/GADTTemplateView.h\"\n...\n\n// STEP 2: Initialize your template view object.\nGADTSmallTemplateView *templateView =\n [[NSBundle mainBundle] loadNibNamed:@\"GADTSmallTemplateView\" owner:nil options:nil]\n .firstObject;\n\n// STEP 3: Template views are just GADNativeAdViews.\n_nativeAdView = templateView;\nnativeAd.delegate = self;\n\n// STEP 4: Add your template as a subview of whichever view you'd like.\n// This must be done before calling addHorizontalConstraintsToSuperviewWidth.\n// Please note: Our template objects are subclasses of GADNativeAdView so\n// you can insert them into whatever type of view you'd like, and don't need to\n// create your own.\n[self.view addSubview:templateView];\n\n// STEP 5 (Optional): Create your styles dictionary. Set your styles dictionary\n// on the template property. A default dictionary is created for you if you do\n// not set this. Note - templates do not currently respect style changes in the\n// xib.\n\nNSString *myBlueColor = @\"#5C84F0\";\nNSDictionary *styles = @{\n GADTNativeTemplateStyleKeyCallToActionFont : [UIFont systemFontOfSize:15.0],\n GADTNativeTemplateStyleKeyCallToActionFontColor : UIColor.whiteColor,\n GADTNativeTemplateStyleKeyCallToActionBackgroundColor :\n [GADTTemplateView colorFromHexString:myBlueColor],\n GADTNativeTemplateStyleKeySecondaryFont : [UIFont systemFontOfSize:15.0],\n GADTNativeTemplateStyleKeySecondaryFontColor : UIColor.grayColor,\n GADTNativeTemplateStyleKeySecondaryBackgroundColor : UIColor.whiteColor,\n GADTNativeTemplateStyleKeyPrimaryFont : [UIFont systemFontOfSize:15.0],\n GADTNativeTemplateStyleKeyPrimaryFontColor : UIColor.blackColor,\n GADTNativeTemplateStyleKeyPrimaryBackgroundColor : UIColor.whiteColor,\n GADTNativeTemplateStyleKeyTertiaryFont : [UIFont systemFontOfSize:15.0],\n GADTNativeTemplateStyleKeyTertiaryFontColor : UIColor.grayColor,\n GADTNativeTemplateStyleKeyTertiaryBackgroundColor : UIColor.whiteColor,\n GADTNativeTemplateStyleKeyMainBackgroundColor : UIColor.whiteColor,\n GADTNativeTemplateStyleKeyCornerRadius : [NSNumber numberWithFloat:7.0],\n};\n\ntemplateView.styles = styles;\n\n// STEP 6: Set the ad for your template to render.\ntemplateView.nativeAd = nativeAd;\n\n// STEP 7 (Optional): If you'd like your template view to span the width of your\n// superview call this method.\n[templateView addHorizontalConstraintsToSuperviewWidth];\n[templateView addVerticalCenterConstraintToSuperview];\n```\n\nStyle dictionary keys\n\nThe fastest way to customize your templates is to make a dictionary with the\nfollowing keys:\n\nObjective-C \n\n```scilab\n/// Call to action font. Expects a UIFont.\nGADTNativeTemplateStyleKeyCallToActionFont\n\n/// Call to action font color. Expects a UIColor.\nGADTNativeTemplateStyleKeyCallToActionFontColor;\n\n/// Call to action background color. Expects a UIColor.\nGADTNativeTemplateStyleKeyCallToActionBackgroundColor;\n\n/// The font, font color and background color for the first row of text in the\n/// template.\n\n/// All templates have a primary text area which is populated by the native ad's\n/// headline.\n\n/// Primary text font. Expects a UIFont.\nGADTNativeTemplateStyleKeyPrimaryFont;\n\n/// Primary text font color. Expects a UIFont.\nGADTNativeTemplateStyleKeyPrimaryFontColor;\n\n/// Primary text background color. Expects a UIColor.\nGADTNativeTemplateStyleKeyPrimaryBackgroundColor;\n\n/// The font, font color and background color for the second row of text in the\n/// template.\n\n/// All templates have a secondary text area which is populated either by the\n/// body of the ad, or by the rating of the app.\n\n/// Secondary text font. Expects a UIFont.\nGADTNativeTemplateStyleKeySecondaryFont;\n\n/// Secondary text font color. Expects a UIColor.\nGADTNativeTemplateStyleKeySecondaryFontColor;\n\n/// Secondary text background color. Expects a UIColor.\nGADTNativeTemplateStyleKeySecondaryBackgroundColor;\n\n/// The font, font color and background color for the third row of text in the\n/// template. The third row is used to display store name or the default\n/// tertiary text.\n\n/// Tertiary text font. Expects a UIFont.\nGADTNativeTemplateStyleKeyTertiaryFont;\n\n/// Tertiary text font color. Expects a UIColor.\nGADTNativeTemplateStyleKeyTertiaryFontColor;\n\n/// Tertiary text background color. Expects a UIColor.\nGADTNativeTemplateStyleKeyTertiaryBackgroundColor;\n\n/// The background color for the bulk of the ad. Expects a UIColor.\nGADTNativeTemplateStyleKeyMainBackgroundColor;\n\n/// The corner rounding radius for the icon view and call to action. Expects an\n/// NSNumber.\nGADTNativeTemplateStyleKeyCornerRadius;\n```\n\nFAQs\n\nWhy do I get an exception when I try to instantiate the template object?\n: This can happen if you've changed the size of the view in the xib file but\n haven't changed the size of the frame created in the \"setup\" method of the\n subclass.\n\nHow can I further customize these templates?\n: These templates are just xibs with associated view objects, like any other\n xib and custom view class you may be used to from iOS development.\n If you prefer to build your native ads from scratch, see our\n [Native Advanced guide](/admob/ios/native/advanced).\n\nWhy aren't my styles updating when I set them in the xib?\n: We currently override all xib styles by the default styles dictionary in\n `GADTTemplateView.m`.\n\nContribute\n\nWe've made Native Templates to help you develop native ads quickly.\nWe'd love to see you contribute to our\n[GitHub](//github.com/googleads/googleads-mobile-ios-native-templates)\nrepo to add new templates or features. Send us a pull request and we'll take a\nlook."]]