Learn the benefits of GMA Next-Gen SDK
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Upgrading to GMA Next-Gen SDK for Android offers the following benefits:
Faster performance:
- Up to 27% faster ad request latency for banner ads than the previous
version.†
- Smaller size on device than the previous SDK.
- Starts in the background to minimize impact on app startup.
Enhanced stability: GMA Next-Gen SDK removes remote procedure calls
(RPCs), which reduces latency and decreases crash risk due to process
communication failures.
Built for Kotlin and Java: GMA Next-Gen SDK is built in Kotlin, and
provides accessible APIs in Kotlin and Java.
Supports all ad formats: Supports all existing Google Mobile Ads
formats. For details, see Select an ad format.
†Source: Google internal data, latency measurement for
banner ads, Google Mobile Ads SDK versus GMA Next-Gen SDK, August 21,
2025 to September 3, 2025.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-12-19 UTC.
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