[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-06 UTC."],[[["\u003cp\u003eCustom Criteria allows for targeting using custom targeting keys of predefined or freeform types.\u003c/p\u003e\n"],["\u003cp\u003eIt involves specifying a custom targeting key and its corresponding values for targeting.\u003c/p\u003e\n"],["\u003cp\u003eThe \u003ccode\u003ekeyId\u003c/code\u003e field identifies the custom targeting key, while \u003ccode\u003evalueIds\u003c/code\u003e specifies the target values.\u003c/p\u003e\n"],["\u003cp\u003eAn operator is used to define the comparison between the key and values (e.g., IS, IS_NOT).\u003c/p\u003e\n"]]],["The provided content outlines services, inheritance, and custom criteria for ad targeting. Key services include AdRuleService, AdjustmentService, AudienceSegmentService, ForecastService, and more. CustomCriteria, inherited from CustomCriteriaNode and CustomCriteriaLeaf, enables targeting on predefined or freeform custom targeting keys. Fields such as `keyId`, `valueIds`, and `operator` are used to configure these targeting rules, and are required fields. Operators define the type of the rule (i.e. `IS`, `IS_NOT`).\n"],null,["# type CustomCriteria (v202411)\n\n**Service** \n[AdRuleService](/ad-manager/api/reference/v202411/AdRuleService.CustomCriteria) [AdjustmentService](/ad-manager/api/reference/v202411/AdjustmentService.CustomCriteria) **AudienceSegmentService** [ForecastService](/ad-manager/api/reference/v202411/ForecastService.CustomCriteria) [LineItemService](/ad-manager/api/reference/v202411/LineItemService.CustomCriteria) [NativeStyleService](/ad-manager/api/reference/v202411/NativeStyleService.CustomCriteria) [ProposalLineItemService](/ad-manager/api/reference/v202411/ProposalLineItemService.CustomCriteria) [ProposalService](/ad-manager/api/reference/v202411/ProposalService.CustomCriteria) [PublisherQueryLanguageService](/ad-manager/api/reference/v202411/PublisherQueryLanguageService.CustomCriteria) [TargetingPresetService](/ad-manager/api/reference/v202411/TargetingPresetService.CustomCriteria) [YieldGroupService](/ad-manager/api/reference/v202411/YieldGroupService.CustomCriteria) **Inheritance** \n[CustomCriteriaNode](/ad-manager/api/reference/v202411/AudienceSegmentService.CustomCriteriaNode) \n▼\n[CustomCriteriaLeaf](/ad-manager/api/reference/v202411/AudienceSegmentService.CustomCriteriaLeaf) \n▼\n[AudienceSegmentCriteria](/ad-manager/api/reference/v202411/AudienceSegmentService.AudienceSegmentCriteria) [CmsMetadataCriteria](/ad-manager/api/reference/v202411/AudienceSegmentService.CmsMetadataCriteria) **CustomCriteria**\n\nA [CustomCriteria](/ad-manager/api/reference/v202411/AudienceSegmentService.CustomCriteria) object is used to perform custom criteria targeting on custom targeting\nkeys of type [CustomTargetingKey.Type.PREDEFINED](/ad-manager/api/reference/v202411/CustomTargetingService.CustomTargetingKey.Type#PREDEFINED) or [CustomTargetingKey.Type.FREEFORM](/ad-manager/api/reference/v202411/CustomTargetingService.CustomTargetingKey.Type#FREEFORM).\n\n*** ** * ** ***\n\nNamespace\n:\n `https://www.google.com/apis/ads/publisher/v202411`\n\n| Field ----- ||\n|----------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| **`CustomCriteriaNode` (inherited)** ||\n| **`CustomCriteriaLeaf` (inherited)** ||\n| **`CustomCriteria`** ||\n| ### `keyId` | ` `xsd:`long` The [CustomTargetingKey.id](/ad-manager/api/reference/v202411/CustomTargetingService.CustomTargetingKey#id) of the [CustomTargetingKey](/ad-manager/api/reference/v202411/CustomTargetingService.CustomTargetingKey) object that was created using [CustomTargetingService](/ad-manager/api/reference/v202411/CustomTargetingService). This attribute is required. |\n| ### `valueIds` | ` `xsd:`long[]` The ids of [CustomTargetingValue](/ad-manager/api/reference/v202411/CustomTargetingService.CustomTargetingValue) objects to target the custom targeting key with id [CustomCriteria.keyId](/ad-manager/api/reference/v202411/AudienceSegmentService.CustomCriteria#keyId). This attribute is required. |\n| ### `operator` | ` `[CustomCriteria.ComparisonOp...](/ad-manager/api/reference/v202411/AudienceSegmentService.CustomCriteria.ComparisonOperator \"CustomCriteria.ComparisonOperator\")` ` The comparison operator. This attribute is required. *** ** * ** *** **Enumerations** `IS` : `IS_NOT` : \u003cbr /\u003e |"]]
