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Our mission is to makes it straightforward for users to search for things to do
on Google and seamlessly connect users with partners to make reservations.
Through a feed integration, qualifying partners can show travel activity
related items on Google-owned surfaces. In addition to powering various search
experiences, the data feed can also be used for advertising campaigns in the
Things to do ads program.
If you're an attraction, tour operator, or activity provider, we encourage you
to first explore connecting to Google through one of our connectivity partners.
Otherwise if you are an online travel agency, reservation technology company or
still would prefer a direct integration with Google, you will need to complete
the following:
Ensure that you can meet the Things to do development requirements
Contact the Things to do partnerships team through our interest form
and indicate your interest in participating.
When approved, sign a content license agreement with Google and
provide a designated technical contact who can be contacted by a Google
technical account manager to provide support through the onboarding process
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-10-31 UTC."],[[["This program enables attractions, tour operators, and activity providers to display their offerings on Google surfaces through a feed integration, potentially boosting visibility and bookings."],["Partners can connect to Google either through existing connectivity partners or directly by fulfilling requirements, expressing interest, and completing the onboarding process."],["The provided data feed powers various search experiences and can also fuel advertising campaigns through the Things to do ads program."],["Businesses interested in learning more about the program can find comprehensive information and resources on the dedicated Things to do help center page."]]],[]]