In order to ensure a consistent user experience when interacting with Place
Action links, all Place Action platform providers must adhere to the following
guidelines:
Place Action links must lead to a dedicated landing page for the merchant.
The links must not lead to the platform provider’s homepage or any other pages.
For in-person actions for businesses with multiple locations, place action links
must lead to a dedicated landing page for the specific location from Google
(unless otherwise exempt due to vertical-specific policies).
Place Action links must allow the user to complete the designated action.
For example, an ‘ordering’ link must allow the user to complete an order without
placing a phone call or going to another site or app.
The following categories are currently enabled for the Actions Center Business
Link and Redirect integrations:
Restaurants
Business offering online services
Retail merchants
Adherence to this policy will be proactively monitored on a regular basis.
Violation of the policy can result in perpetual removal of all Place Action
links provided by the platform provider.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-01-30 UTC."],[[["Local Services Ads Redirect integrations must adhere to Local Services platform policies and Place Action policies to ensure a positive user experience."],["Place Action links need to direct users to specific landing pages for the merchant or location, enabling them to complete the desired action without redirects."],["User Personal Identification Information (PII) should not be shared with Google without explicit user consent or legal permission."],["Eligible merchant categories for Actions Center Business Link and Redirect integrations currently include Restaurants, Businesses offering online services, and Retail merchants."],["Non-compliance with these policies can lead to the permanent removal of Place Action links provided by the platform."]]],["Place Action links for the Local Services Ads Redirect integration must direct users to a dedicated landing page for the specific merchant or location, enabling them to complete the intended action without redirects. Partners must follow Actions Center's support and maintenance guidelines. Personal Identification Information (PII) should not be sent to Google without explicit user consent. Eligible merchants for the integration include restaurants, online service providers, and retailers. Violations of these policies may result in the removal of all Place Action links.\n"]]