Manage privacy settings

gtag.js

Tag Manager

gtag.js

gtag('set', {'allow_google_signals', false});

Tag Manager

To turn off all advertising features across all properties, use the gtag.js.

gtag.js

gtag('config', 'TAG_ID', { 'allow_google_signals': false });

Tag Manager

1. In your workspace, open the Tags menu.
2. Edit the Google tag you want to turn off advertising features for.

3. In Configuration settings, add the following parameter:

   • Name: allow_google_signals
   • Value: false

4. Save the tag.

Repeat these steps for each Google tag that should not participate in advertising features.

gtag.js

gtag('set', {'allow_ad_personalization_signals', false});

Tag Manager

To turn off all advertising features across all properties, use gtag.js.

gtag.js

gtag('config',  {'allow_ad_personalization_signals': false });

Tag Manager

In Tag Manager:

1. Open your Google Analytics tag for editing.
2. Click Fields to Set.
3. Click Add Row.
4. For Field Name, enter allow_ad_personalization_signals, and for Value enter false.

gtag.js

To turn off Google Analytics programmatically, set window['ga-disable-GA_MEASUREMENT_ID'] to true. Replace TAG_ID with a valid tag ID:

<script>
window['ga-disable-GA_MEASUREMENT_ID'] = true;
</script>
<!-- Google tag (gtag.js) -->
<script async src="https://www.googletagmanager.com/gtag/js?id=TAG_ID"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());

  gtag('config', 'TAG_ID');
</script>

Tag Manager

To prevent the Google Analytics 4 tag from firing, use a trigger condition to check if a user has opted out, and fire the tag based on the value of the trigger condition. For example, here is a configuration that uses a first-party cookie to determine if it can fire a Google Analytics 4 tag. These instructions assume that you have already created a Google Analytics 4 tag.

Note: This method does not use window['ga-disable-MEASUREMENT_ID'], but instead provides a straightforward solution tailored for Tag Manager implementations.

1. In your page's JavaScript source, set a cookie called "google-analytics-opt-out", give it a value of true, and set it to expire at some date far into the future. For example:
   document.cookie = 'google-analytics-opt-out=true; expires=Mon, 1 Jan 2170 23:59:59 UTC; path=/';

2. In Tag Manager, create a new variable that checks for the google-analytics-opt-out cookie:

3. Click Variables > New. 2. Set Variable Type to 1st-Party Cookie. 3. Name the variable "google-analytics-opt-out cookie" and click Save.

4. Create a new trigger for a Google Analytics tag:

5. Set Trigger Type to Page View. 2. Set This trigger fires on to Some Page Views. 3. Set Fire this trigger when an Event occurs and all of these conditions are true to read "google-analytics-opt-out cookie does not equal true"

6. Click Save.

7. Publish your container.

gtag.js

gtag('set', { 'send_page_view': false });

Tag Manager

1. In your workspace, open the Tags menu.
2. Edit the relevant Google tag.

3. In Configuration settings, set the following parameter:

   • Name:send_page_view
   • Value: false

4. Save the tag.

gtag.js

Add a restricted_data_processing parameter with a value of true to your tag:

< ! -- Google tag (gtag.js) -->
<script async src="https://www.googletagmanager.com/gtag/js?id=TAG_ID"></script>
<script>
  window.dataLayer = window.dataLayer | | [ ] ;
  function gtag ( ) { dataLayer.push ( arguments ) } ;

  gtag ( 'js', new Date ( ) ) ;
  gtag ( 'set', { 'restricted_data_processing': true });
</script>

Tag Manager

1. Sign in to Google Tag Manager.
2. Click Tags in the left column to access your tags.
3. Create or edit a tag that supports restricted data processing (Google Ads Remarketing, Google Ads Conversion, etc.)
4. In the tag configuration section, select True for the field "Enable Restricted Data Processing."
5. Alternatively, this field can be set dynamically using a data layer variable.
6. Click Save.