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Websites and apps use Google measurement services to gather and store
information about user behavior. Google takes seriously the responsibility to
protect the data and the privacy of our customers and their users. As a
developer, you can manage privacy and user consent using the following:
Consent mode: Adjusts cookie storage behavior based on user consent
choices. Consent mode overview
Transparency and Consent Framework (TCF): We recommend the use of
consent mode, but Google-maintained tags also support the IAB Europe
Transparency and Consent Framework (TCF).
Disable analytics and advertising features: Overrides Analytics property
and Google Marketing platform settings. Manage privacy settings
IAB CCPA data processing
TCF provides an alternative way of obtaining and tracking consent state.
Advertisers who choose to use the IAB signal should follow the technical
specification provided by the IAB Tech Lab to implement the us_privacy string
on their pages.
Google Ads tags interact with the advertiser's page to retrieve the us_privacy
string and apply restricted data processing when the string indicates a user has
opted out.
When the IAB string indicates a user has not opted out, there will be no
changes to behavior.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-10-09 UTC."],[[["Google provides tools and features to help websites and apps manage user privacy and data collection."],["Developers can utilize consent mode to adjust data collection practices based on user consent choices."],["Privacy parameters offer control over how collected user data is used for purposes like remarketing."],["Features are available to disable analytics and advertising functionalities when needed, overriding existing settings."],["Google Ads tags respond to IAB's `us_privacy` string, enabling restricted data processing when users opt-out."]]],["Google's measurement services collect user data, and developers can manage user privacy through several methods. Consent mode adjusts cookie behavior based on user choices. The Transparency and Consent Framework (TCF) is an alternative for managing consent, particularly using the `us_privacy` string. Privacy parameters control data usage, such as for remarketing. Analytics and advertising features can be disabled. When a user opts out using the IAB string, Google enables restricted data processing.\n"]]