[[["เข้าใจง่าย","easyToUnderstand","thumb-up"],["แก้ปัญหาของฉันได้","solvedMyProblem","thumb-up"],["อื่นๆ","otherUp","thumb-up"]],[["ไม่มีข้อมูลที่ฉันต้องการ","missingTheInformationINeed","thumb-down"],["ซับซ้อนเกินไป/มีหลายขั้นตอนมากเกินไป","tooComplicatedTooManySteps","thumb-down"],["ล้าสมัย","outOfDate","thumb-down"],["ปัญหาเกี่ยวกับการแปล","translationIssue","thumb-down"],["ตัวอย่าง/ปัญหาเกี่ยวกับโค้ด","samplesCodeIssue","thumb-down"],["อื่นๆ","otherDown","thumb-down"]],[],[[["\u003cp\u003eZipRecruiter partnered with Google Search and implemented structured data to enhance job posting visibility and searchability.\u003c/p\u003e\n"],["\u003cp\u003eLeveraging Google's job search experience and structured data, ZipRecruiter increased its Google organic conversion rate by 4.5 times and lowered bounce rate by over 10%.\u003c/p\u003e\n"],["\u003cp\u003eThe implementation of structured data resulted in a 3 times higher conversion rate from Google organic traffic compared to other search engines, along with a 35% increase in monthly organic non-branded traffic.\u003c/p\u003e\n"],["\u003cp\u003eZipRecruiter benefited from the real-time updates of job listings within Google Search, ensuring accuracy and freshness for job seekers.\u003c/p\u003e\n"],["\u003cp\u003eStructured data enables job seekers to quickly access key job information, improving the job search experience and helping them find suitable jobs on ZipRecruiter.\u003c/p\u003e\n"]]],["ZipRecruiter implemented structured data for job postings, aligning with Google's job search experience launched in 2017. They leveraged their existing data and machine learning to enhance data exposure to search engines. This resulted in a 4.5x increase in Google organic conversion rate, a 3x higher conversion rate compared to other search engines, and a 10% decrease in bounce rate for Google visitors. Additionally, monthly organic non-branded traffic increased by 35%. ZipRecruiter also observed real-time updates of their listings on Google Search.\n"],null,["# ZipRecruiter JobPosting Markup Case Study | Google Search Central\n\nZipRecruiter grew conversion rate 4.5x with the new job search experience on Google\n===================================================================================\n\nPublished on May 8, 2018\n\nChallenge\n---------\n\n\nZipRecruiter began in 2010 as a tool to help businesses of all sizes distribute online job\npostings affordably across multiple platforms. Wanting to widely distribute millions of\njobs, which are posted directly to the site, ZipRecruiter partnered with Google Search to\nadd [structured data](/search/docs/appearance/structured-data/job-posting), a standardized format\nfor providing information to search engines.\n\n\nThe company began adding structured data to their website as a best practice in 2012. They\ncontinually monitor and add new fields. \"Structured data for job postings makes a lot of sense\nfor us, as it's helped us more easily surface what we know job seekers are immediately looking\nfor,\" says Misha Silin, ZipRecruiter senior product manager. \"We actively keep up with the\nlatest micro-formatting standards, refreshing our structured data content as often as new data\nelements are released. Our goal is to reduce friction for job seekers on search engines and\nmake it easier for them to find jobs posted on ZipRecruiter.\"\n\nSolution\n--------\n\n\nWith job postings scattered across the web, newspapers and networks of friends and colleagues,\njob seekers can have a hard time finding listings that are a good match for their unique needs\nand skills. Google launched a search experience for jobs, leveraging job posting structured\ndata in June 2017. This worked perfectly with ZipRecruiter's approach. \"Google is a major\npartner in our online strategy of making it easy for candidates to apply for the perfect job,\"\nSilin says. \"Google fit right into that collaboration. We were really excited about being able\nto expose this original content to search engines in a discoverable way.\"\n\n\nAlready experienced with the format, ZipRecruiter easily implemented structured data to meet\n[Google guidelines](/search/docs/appearance/structured-data/job-posting#guidelines). \"There wasn't\na need to do any sort of big overhaul---it was already part of our DNA,\" Silin says. \"Still,\nthe Google rollout was a good opportunity for our company to revisit how we handle data,\" he\nadds. \"We were able to unlock even more value by exposing data that we've mined over the years\nvia machine learning to search engines in a structured way.\" If Google recommends a new field\nthat's useful for job seekers, ZipRecruiter tests and implements it for their job pages.\n\nResult\n------\n\n\nThe company uses conversion rate (the percentage of people who register for ZipRecruiter's\nservice after landing on their site from Google Search) as a key measure of digital\neffectiveness. After the launch of `JobPosting` structured data,\nGoogle organic traffic to ZipRecruiter job pages converted at a rate three times higher than\norganic traffic from other search engines. The Google organic conversion rate on job pages\nwas also more than 4.5 times higher than it had been previously, and the bounce rate for\nGoogle visitors to job pages dropped by over 10%. \n3~x~\n\nHigher conversion rate from Google than from other search engines \n4.5~x~\n\nHigher Google organic conversion rate than it was previously \n10~%~\n\nLower bounce rate for Google visitors to job pages\n\n\nLastly, ZipRecruiter saw a 35% rise in monthly organic non-branded traffic. \"We saw that\nincrease in conversion rate when we were reviewing results the day after the launch of\nGoogle for Jobs,\" Silin says. \n35~%~\n\nMore monthly organic non-branded traffic\n\n\nOnline job seekers want to see new job listings as soon as they're posted, but don't want to\nwaste time on ones that are outdated, but not yet removed. ZipRecruiter was pleased with the\naccuracy and freshness of their job postings in Google Search results. \"We've been really\nimpressed by how fresh the content is within Google's search experience,\" Silin notes.\n\"They're basically updating job listings almost in real time.\"\n\n\nThe company is well situated for continued growth and effective service. \"What's great about\nstructured data is it quickly provides job seekers with a lot of key information about a job\nso that they can decide if it's right for them,\" Silin says. \"The new Google Search experience\nwith structured data is very valuable for us, especially as a tool to help job seekers find\njobs on ZipRecruiter.\""]]
