เมื่อช่วงสําคัญปรากฏใน Google Search ผลการค้นหาที่เป็นริชมีเดียวิดีโอจะได้รับการเพิ่มประสิทธิภาพด้วยแถบเวลาที่เลื่อนได้และขยายได้พร้อมป้ายกํากับส่วนต่างๆ ในวิดีโอ
"หนึ่งในเป้าหมายของ Vimeo คือการทําให้วิดีโอมีประสิทธิภาพมากที่สุด ซึ่งจะเป็นการช่วยให้ทุกคนสามารถเข้าถึงผู้คนและเผยแพร่วิดีโอของตนได้โดยไม่ต้องเป็นหรือพึ่งวิศวกรหรือผู้เชี่ยวชาญด้าน SEO
การได้เสนอความรู้ที่อยู่ในเนื้อหาวิดีโอเป็นส่วนหนึ่งของความมุ่งมั่นนี้ และฟีเจอร์ "ช่วงสําคัญ" จะช่วยให้ทำได้โดยตรงจากหน้าผลการค้นหาของลูกค้า ซึ่งช่วยเพิ่มมูลค่าให้วิดีโอของลูกค้า"
— Alex Cherny, Sr. ผู้อำนวยการฝ่ายผลิตภัณฑ์ของ Vimeo
Vimeo เพิ่มมาร์กอัป Clip ลงในหน้าโฮสต์วิดีโอทั้งหมดเพื่อทําให้ Chapters ทั้งหมดของ Vimeo มีสิทธิ์ปรากฏเป็นช่วงสําคัญใน Google Search นอกจากนี้ Vimeo ยังใช้มาร์กอัป Seek อีกด้วย ดังนั้นแม้ว่าวิดีโอจะไม่มีส่วน Chapters ระบบของ Google ก็สามารถระบุช่วงสําคัญได้โดยอัตโนมัติ
[[["เข้าใจง่าย","easyToUnderstand","thumb-up"],["แก้ปัญหาของฉันได้","solvedMyProblem","thumb-up"],["อื่นๆ","otherUp","thumb-up"]],[["ไม่มีข้อมูลที่ฉันต้องการ","missingTheInformationINeed","thumb-down"],["ซับซ้อนเกินไป/มีหลายขั้นตอนมากเกินไป","tooComplicatedTooManySteps","thumb-down"],["ล้าสมัย","outOfDate","thumb-down"],["ปัญหาเกี่ยวกับการแปล","translationIssue","thumb-down"],["ตัวอย่าง/ปัญหาเกี่ยวกับโค้ด","samplesCodeIssue","thumb-down"],["อื่นๆ","otherDown","thumb-down"]],[],[[["\u003cp\u003eVimeo improved video SEO for its customers by implementing Google's best practices for video indexing, including structured data and \u003ccode\u003eindexifembedded\u003c/code\u003e.\u003c/p\u003e\n"],["\u003cp\u003eThese changes allow Vimeo videos embedded on customer websites to be indexed by Google without customers needing to add schema markup themselves.\u003c/p\u003e\n"],["\u003cp\u003eVimeo enabled Key Moments search functionality for all videos by adding \u003ccode\u003eClip\u003c/code\u003e and \u003ccode\u003eSeek\u003c/code\u003e markup, allowing users to jump to specific sections within the video from search results.\u003c/p\u003e\n"],["\u003cp\u003eVimeo's adoption of Google's video best practices simplifies video SEO for its customers and enhances the search visibility of their videos.\u003c/p\u003e\n"],["\u003cp\u003eDevelopers of embedded video players can replicate Vimeo's approach to improve video search performance for their own users.\u003c/p\u003e\n"]]],["Vimeo enhanced its video SEO by adopting Google's best practices. They implemented `VideoObject` structured data and `indexifembedded` rules for iframe embeds, enabling indexing of videos embedded on customer pages without requiring customer markup. To enhance search results, they added `Clip` markup for their Chapters feature and `Seek` markup for videos lacking Chapters, allowing Google to identify Key Moments. These actions make videos eligible for Key Moments, improving visibility and user engagement.\n"],null,["# Vimeo Video SEO Case Study | Google Search Central\n\nHow Vimeo improved Video SEO for their customers\n================================================\n\nPublished on January 25, 2023\n\nAbout Vimeo\n-----------\n\n\nVimeo is an all-in-one video solution with more than 260 million users and 350k new videos added\nper day with a mission to enable professional quality video for all.\n\nChallenge\n---------\n\n\nVimeo's customers needed to independently implement and manage video SEO best practices, including\nadding structured data to their own websites, submitting sitemaps, calling indexing APIs,\nand more---all of these require expertise and are hard to scale. Additionally, Vimeo's\nChapters feature (video segments notated by time markers) wasn't enabled to surface on Google Search.\n\n\nIn 2022, Vimeo addressed these challenges by adopting [Google's best practices](/search/docs/appearance/video),\nwhich included implementing [`VideoObject`](/search/docs/appearance/structured-data/video#video-object)\nstructured data and applying the best practices to their video player, so that Vimeo customers\ncould benefit from features like [Key Moments](/search/docs/appearance/video#key-moments)\nwithout additional work.\n\nAllowing video indexing at scale\n--------------------------------\n\n\nTo optimize indexing and give video embeds the best opportunity to appear for relevant searches,\nVimeo adopted Google's new guidance for video players that use `iframe` embeds. The new\n[`indexifembedded`](/search/blog/2022/01/robots-meta-tag-indexifembedded)\nrule paired with `noindex` allows markup to be attributed through embeds. Since\napplying this and [`VideoObject`](/search/docs/appearance/structured-data/video)\nmarkup, Vimeo videos that are embedded on customer pages are eligible for indexing, without\ncustomers having to add markup themselves. This change applies to all embeds of Vimeo's current\nlibrary of 750M+ videos, plus all newly added and embedded videos going forward.\n\n\nIf you're the developer of an embedded video player like Vimeo, you can also help your customers\nreap the benefits of video search and an improved Google Search presentation. All you need to\ndo is the following:\n\n1. Add [`VideoObject` structured data](/search/docs/appearance/structured-data/video) to each source player page (this is the page that's hosting the player, which users will embed in an `iframe` elsewhere).\n2. Add the [`indexifembedded`](/search/blog/2022/01/robots-meta-tag-indexifembedded) rule in addition to the robots `noindex` rule to the page the `embedUrl` property points to so that only videos that are embedded on your customer pages can be eligible for Search indexing: \n\n ```text\n \u003cmeta name=\"robots\" content=\"noindex, indexifembedded\" /\u003e\n ```\n3. Wait for Googlebot to recrawl the affected pages.\n\nEnabling Key Moments with structured data\n-----------------------------------------\n\n\nWhen [Key Moments](/search/docs/appearance/video#key-moments) are surfaced in Google\nSearch, the video rich result is enhanced further with an expandable and scrollable time bar\nwith labeled segments.\n\u003e \"One of Vimeo's goals is to make video as powerful as possible, and that extends to helping anyone achieve reach and exposure without having to be an engineer or SEO pro. Unlocking the knowledge within video content is part of this focus and Key Moments makes this possible right from a customer's search results page, enhancing the value of their videos.\" --- Alex Cherny, Sr. Director of Product at Vimeo\n\n\nTo make all Vimeo Chapters eligible to appear as Key Moments on Google Search, Vimeo added\n[`Clip` markup](/search/docs/appearance/structured-data/video#clip) to\nall of their video host pages. Vimeo also implemented [`Seek` markup](/search/docs/appearance/structured-data/video#seek),\nso if a video doesn't have Vimeo Chapters, Google can automatically identify Key Moments.\n\n\nClicking on a segment takes searchers to the creator's web page with a Vimeo embedded player,\nwhere the video begins from the time marker selected. If you're\nthe developer of an embedded video player like Vimeo, you can also\n[enable Key Moments](/search/docs/appearance/video#key-moments).\n\n\nIf you're implementing Key Moments for an `iframe` embed, you will need to develop a method for\nthe `iframe` embed to communicate the starting time parameter to the source video player. For\nexample, you can use a [`postMessage`](https://developer.mozilla.org/docs/Web/API/Window/postMessage)\nJavaScript wrapper to enable this communication. Such a wrapper isn't needed for JavaScript\nembeds, as player controls can be managed on the same URL page."]]
